|By PR Newswire||
|November 15, 2012 01:01 AM EST||
BRUSSELS, November 15, 2012 /PRNewswire/ --
New TRUSTe privacy research published today shows that across Europe companies are heavily tracking online behaviour, consumers are highly aware of this activity, and consumers expect websites to get their permission before tracking their behaviour online. Yet despite the introduction of the EU Cookie Directive in May 2011, only a minority of companies are seeking consent from users before dropping cookies.
The TRUSTe 2012 EU Consumer Privacy Index is the first study to provide a comprehensive analysis of current consumer attitudes to data privacy and company practices across the EU. The extensive study included over 4,000 consumers (conducted online via Ipsos MORI's i:Omnibus survey in France, Germany, Great Britain and the Netherlands) and 200 top websites (compiled using TRUSTe's deep scanning website tracker and cookie audit technology to review the top 50 websites as ranked by Alexa.com in each of the four countries).
The headline findings include:
- 86% of respondents in the Netherlands were aware of internet browser cookies compared with 81% in Great Britain, 78% in Germany and 59% in France.
- The top 50 French websites are dropping nearly twice as many third party cookies (434) as Dutch websites (237).
- 71% of French respondents were very concerned about their privacy online compared with 69% in Great Britain, 62% in Germany and 48% in the Netherlands.
In relation to the EU Cookie Directive, the research showed:
- 79% of Dutch respondents were aware that the EU Cookie Directive law requires that companies must have your permission to track you online compared with 63% in Great Britain, 51% in Germany and 26% in France.
- 82% of Germans expect companies to comply with the EU Cookie Directive as do 76% in Great Britain and 62% in the Netherlands.
- 53% of French respondents expect companies to comply yet 44% plan to only visit websites of companies who comply with the EU Cookie Directive.
- 12% of the top 50 UK websites and 32% of Dutch websites had taken some steps to comply with the Directive with an onscreen pop-up, banner or tab informing users about cookies on the site. None of the top 50 websites in France or Germany had done this.
EU Managing Director for TRUSTe, Danilo Labovic said:
"This research shows that there is a significant gap between consumer expectations and the experience provided by most companies. The majority of EU consumers are highly knowledgeable about internet cookies and are aware of the pay-off between online targeting from advertisers and receiving free online services, content and games. However they have high levels of privacy concerns and across all four countries, an average of 83%* thought that companies should get their permission before tracking them online.
The consequences of getting this wrong for businesses are significant with 36% in France choosing not to visit a company website due to concerns about their privacy online and 34% in Germany not using a smartphone app due to online privacy concerns. Across all four countries an average of 68%* expect companies to comply with the recent EU Cookie Directive and an average of 41%* plan to only visit websites that do. With the top 50 websites in France and Germany having taken no action to inform visitors on their home page about cookie use and tracking on these sites they appear to be out of step with the concerns of their users.
The good news is that there are measures companies can take to address these concerns. The research also found that 62% in France, 57% in Germany and Great Britain and 49% in the Netherlands agreed that they trusted a website more if they saw a certification or seal indicating privacy approval from an outside organisation."
For a copy of the TRUSTe 2012 EU Consumer Privacy Index please go to http://www.truste.com/eu-compliance-tracking-awareness-index/. More information about TRUSTe can be found at http://www.truste.eu
Notes to Editors
1 TRUSTe is the leading global provider of data privacy management solutions, offering a broad suite of technologies and certifications to help companies build trust and increase engagement across their online channels, including websites, mobile apps, advertising, and cloud services. Over 5,000 companies, including top international brands like Apple, eBay, LinkedIn and Microsoft, rely on TRUSTe to build trust and address evolving and complex privacy challenges. TRUSTe's green Certified Privacy Seal is widely recognised and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe please visit http://www.truste.eu
2 Ipsos MORI's i:Omnibus interviewed a representative sample of 4,041 adults aged 16 to 75 across Great Britain, the Netherlands, France and Germany. Those interviewed in Netherlands and Germany were aged 16 to 70; Interviews were conducted online during the 19th to 26th October 2012. Data has been weighted to match the profile of each country's population.
3 The data on third party trackers was compiled using TRUSTe's deep scanning technology that is available to businesses through the Website Tracker & Cookie Auditing Service. For more information see: http://www.truste.com/products-and-services/enterprise-privacy/website-tracker-cookie-audit
4 For TRUSTe EU media enquiries and interview requests please contact Eleanor Treharne-Jones at The Conversation Co. on +44(0)7811-093648 or +44(0)20-7812-0664 or e-mail [email protected]
* Average results comprise aggregated scores from 4 separate surveys across Great Britain, the Netherlands, Germany and France. The size of each country's population was not taken into account when aggregating scores across the four markets.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jun. 24, 2016 04:15 PM EDT Reads: 1,032
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 24, 2016 02:15 PM EDT Reads: 278
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Jun. 24, 2016 01:00 PM EDT Reads: 1,275
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Jun. 24, 2016 12:00 PM EDT Reads: 1,520
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 24, 2016 12:00 PM EDT Reads: 676
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 24, 2016 11:15 AM EDT Reads: 553
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 24, 2016 11:00 AM EDT Reads: 908
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 24, 2016 10:30 AM EDT Reads: 819
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 24, 2016 09:45 AM EDT Reads: 1,128
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 24, 2016 09:30 AM EDT Reads: 1,086
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 24, 2016 09:30 AM EDT Reads: 555
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 24, 2016 08:45 AM EDT Reads: 1,176
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 24, 2016 08:45 AM EDT Reads: 1,085
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 24, 2016 08:30 AM EDT Reads: 744
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Jun. 24, 2016 08:15 AM EDT Reads: 1,381
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 24, 2016 08:15 AM EDT Reads: 1,161
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 24, 2016 07:30 AM EDT Reads: 935
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 24, 2016 07:15 AM EDT Reads: 1,133
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Jun. 22, 2016 11:00 AM EDT Reads: 1,324
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Jun. 19, 2016 12:45 PM EDT Reads: 1,214