Click here to close now.

Welcome!

Virtualization Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, Mike Kavis, Elizabeth White

News Feed Item

InterMune lance avec succès ses opérations européennes et son nouveau médicament orphelin avec Veeva CRM et iRep basés sur le cloud

BARCELONE, Espagne, November 15, 2012 /PRNewswire/ --

Lorsque la société de biotechnologie émergente InterMune a étendu ses activités en Europe, elle a cherché une solution de gestion de la relation client (CRM) fiable qui permettrait de lancer son médicament orphelin, Esbriet - le premier et unique traitement pouvant ralentir de façon prouvée la progression de la maladie chez les patients légèrement ou modérément atteints de fibrose pulmonaire idiopathique (FPI).

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

InterMune devait également déployer rapidement une nouvelle solution, de sorte que la société de biotechnologie recherchait une plateforme flexible, facile à mettre en œuvre et simple d'utilisation. Après avoir évalué trois fournisseurs de CRM, InterMune a sélectionné Veeva CRM sur le cloud, intégrant iRep - la seule application intégrée de CRM et de CLM (Closed Loop Marketing - Marketing en boucle fermée) dans  l'industrie à être conçue pour l'iPad d'Apple.

« Veeva CRM est rapidement sorti du lot pour plusieurs raisons », a expliqué Ernest Leek, Directeur senior du marketing et de l'efficacité commerciale pour l'Europe chez InterMune. « Le fait que Veeva CRM tire pleinement parti des dernières technologies sur le cloud, a été un facteur de décision clé pour nous. Cette solution garantit que notre système reste toujours actualisé avec des mises à jour en temps réel et des modifications permettant de s'adapter au rythme de notre croissance rapide. En outre, Veeva CRM repose sur une plateforme qui a fait ses preuves, et offre plus de puissance et de stabilité par rapport aux autres fournisseurs de CRM que nous avons évalués. »

À ce jour, InterMune a déployé Veeva CRM et iRep pour ses utilisateurs en Allemagne, en France, en Scandinavie, au Benelux et en Autriche. L'année dernière,InterMune a également adopté Vault PromoMats, l'application de gestion de contenu sur le cloud de Veeva, pour la gestion internationale du contenu promotionnel.

« Lorsque nous avons décidé d'opter pour Veeva, il ne s'agissait pas d'un choix purement technologique. L'entreprise a connu comme nous une croissance très rapide au cours des cinq dernières années, et Veeva présente ce même état d'esprit qui donne la priorité au client. Ainsi nous savions que les deux cultures de nos organisations étaient en adéquation », a ajouté M. Leek.

Selon InterMune, leurs équipes de vente et de marketing ont adopté iRep. Les fonctionnalités de CRM et de CLM, intégrées à l'application, fournissent au service marketing de précieuses informations sur les interactions avec les clients sur le terrain. Elles permettent en fin de compte aux équipes marketing et commerciales d'améliorer l'expérience client et d'élaborer une organisation plus centrée sur le client. Veeva iRep répond aux besoins de ses deux équipes - les représentants commerciaux disposent de reportings sur leurs visites, d'une vision sur les données  et d'outils de vente, le tout sur un seul appareil élégant, tandis que le service marketing peut produire un contenu plus riche et le transférer facilement pour une diffusion rapide sur le terrain.

« Je fais partie de cette industrie depuis plus de 12 ans et j'ai toujours été frustré par la technologie existante et par ses limites quant à l'amélioration effective de l'interaction avec le client », a expliqué M. Leek. « Veeva est l'une des entreprises les plus innovantes dans le secteur des sciences de la vie et elle a repoussé les limites afin de mener un véritable changement grâce à sa technologie de CRM. »

M. Leek a conclu : « Il a été impressionnant de constater l'évolution de tout ce que nous pouvons faire avec Veeva CRM et cela nous rappelle constamment que nous avons certainement pris la bonne décision en choisissant Veeva. »

À propos de Veeva Systems

Veeva Systems est le leader dans le domaine des solutions commerciales sur le  cloud destinées à l'industrie mondiale des sciences de la vie. Engagée dans l'innovation, l'excellence de ses produits et la réussite de ses clients, la société Veeva compte plus de 150 clients, englobant à la fois certaines des sociétés pharmaceutiques les plus importantes au monde et des entreprises de biotechnologie émergentes. Créée en 2007, Veeva est une société privée dont le siège social est situé dans la baie de San Francisco. Elle possède également des bureaux à Philadelphie, Barcelone, Budapest, Paris, Pékin, Shanghai et Tokyo. Pour tout complément d'information, rendez-vous sur http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tous droits réservés. Veeva et le logo de Veeva sont des marques commerciales déposées de Veeva Systems. Veeva Systems possède d'autres marques commerciales déposées et non déposées. Les autres noms utilisés dans le présent communiqué peuvent être des marques commerciales appartenant à leurs propriétaires respectifs. 

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce softw...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...