Welcome!

Containers Expo Blog Authors: Mik Kersten, Cynthia Dunlop, AppDynamics Blog, Tim Hinds, Automic Blog

News Feed Item

InterMune lance avec succès ses opérations européennes et son nouveau médicament orphelin avec Veeva CRM et iRep basés sur le cloud

BARCELONE, Espagne, November 15, 2012 /PRNewswire/ --

Lorsque la société de biotechnologie émergente InterMune a étendu ses activités en Europe, elle a cherché une solution de gestion de la relation client (CRM) fiable qui permettrait de lancer son médicament orphelin, Esbriet - le premier et unique traitement pouvant ralentir de façon prouvée la progression de la maladie chez les patients légèrement ou modérément atteints de fibrose pulmonaire idiopathique (FPI).

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

InterMune devait également déployer rapidement une nouvelle solution, de sorte que la société de biotechnologie recherchait une plateforme flexible, facile à mettre en œuvre et simple d'utilisation. Après avoir évalué trois fournisseurs de CRM, InterMune a sélectionné Veeva CRM sur le cloud, intégrant iRep - la seule application intégrée de CRM et de CLM (Closed Loop Marketing - Marketing en boucle fermée) dans  l'industrie à être conçue pour l'iPad d'Apple.

« Veeva CRM est rapidement sorti du lot pour plusieurs raisons », a expliqué Ernest Leek, Directeur senior du marketing et de l'efficacité commerciale pour l'Europe chez InterMune. « Le fait que Veeva CRM tire pleinement parti des dernières technologies sur le cloud, a été un facteur de décision clé pour nous. Cette solution garantit que notre système reste toujours actualisé avec des mises à jour en temps réel et des modifications permettant de s'adapter au rythme de notre croissance rapide. En outre, Veeva CRM repose sur une plateforme qui a fait ses preuves, et offre plus de puissance et de stabilité par rapport aux autres fournisseurs de CRM que nous avons évalués. »

À ce jour, InterMune a déployé Veeva CRM et iRep pour ses utilisateurs en Allemagne, en France, en Scandinavie, au Benelux et en Autriche. L'année dernière,InterMune a également adopté Vault PromoMats, l'application de gestion de contenu sur le cloud de Veeva, pour la gestion internationale du contenu promotionnel.

« Lorsque nous avons décidé d'opter pour Veeva, il ne s'agissait pas d'un choix purement technologique. L'entreprise a connu comme nous une croissance très rapide au cours des cinq dernières années, et Veeva présente ce même état d'esprit qui donne la priorité au client. Ainsi nous savions que les deux cultures de nos organisations étaient en adéquation », a ajouté M. Leek.

Selon InterMune, leurs équipes de vente et de marketing ont adopté iRep. Les fonctionnalités de CRM et de CLM, intégrées à l'application, fournissent au service marketing de précieuses informations sur les interactions avec les clients sur le terrain. Elles permettent en fin de compte aux équipes marketing et commerciales d'améliorer l'expérience client et d'élaborer une organisation plus centrée sur le client. Veeva iRep répond aux besoins de ses deux équipes - les représentants commerciaux disposent de reportings sur leurs visites, d'une vision sur les données  et d'outils de vente, le tout sur un seul appareil élégant, tandis que le service marketing peut produire un contenu plus riche et le transférer facilement pour une diffusion rapide sur le terrain.

« Je fais partie de cette industrie depuis plus de 12 ans et j'ai toujours été frustré par la technologie existante et par ses limites quant à l'amélioration effective de l'interaction avec le client », a expliqué M. Leek. « Veeva est l'une des entreprises les plus innovantes dans le secteur des sciences de la vie et elle a repoussé les limites afin de mener un véritable changement grâce à sa technologie de CRM. »

M. Leek a conclu : « Il a été impressionnant de constater l'évolution de tout ce que nous pouvons faire avec Veeva CRM et cela nous rappelle constamment que nous avons certainement pris la bonne décision en choisissant Veeva. »

À propos de Veeva Systems

Veeva Systems est le leader dans le domaine des solutions commerciales sur le  cloud destinées à l'industrie mondiale des sciences de la vie. Engagée dans l'innovation, l'excellence de ses produits et la réussite de ses clients, la société Veeva compte plus de 150 clients, englobant à la fois certaines des sociétés pharmaceutiques les plus importantes au monde et des entreprises de biotechnologie émergentes. Créée en 2007, Veeva est une société privée dont le siège social est situé dans la baie de San Francisco. Elle possède également des bureaux à Philadelphie, Barcelone, Budapest, Paris, Pékin, Shanghai et Tokyo. Pour tout complément d'information, rendez-vous sur http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tous droits réservés. Veeva et le logo de Veeva sont des marques commerciales déposées de Veeva Systems. Veeva Systems possède d'autres marques commerciales déposées et non déposées. Les autres noms utilisés dans le présent communiqué peuvent être des marques commerciales appartenant à leurs propriétaires respectifs. 

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...