Welcome!

Virtualization Authors: Elizabeth White, Yeshim Deniz, Greg Ness, Mat Mathews, Pat Romanski

News Feed Item

InterMune lance avec succès ses opérations européennes et son nouveau médicament orphelin avec Veeva CRM et iRep basés sur le cloud

BARCELONE, Espagne, November 15, 2012 /PRNewswire/ --

Lorsque la société de biotechnologie émergente InterMune a étendu ses activités en Europe, elle a cherché une solution de gestion de la relation client (CRM) fiable qui permettrait de lancer son médicament orphelin, Esbriet - le premier et unique traitement pouvant ralentir de façon prouvée la progression de la maladie chez les patients légèrement ou modérément atteints de fibrose pulmonaire idiopathique (FPI).

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

InterMune devait également déployer rapidement une nouvelle solution, de sorte que la société de biotechnologie recherchait une plateforme flexible, facile à mettre en œuvre et simple d'utilisation. Après avoir évalué trois fournisseurs de CRM, InterMune a sélectionné Veeva CRM sur le cloud, intégrant iRep - la seule application intégrée de CRM et de CLM (Closed Loop Marketing - Marketing en boucle fermée) dans  l'industrie à être conçue pour l'iPad d'Apple.

« Veeva CRM est rapidement sorti du lot pour plusieurs raisons », a expliqué Ernest Leek, Directeur senior du marketing et de l'efficacité commerciale pour l'Europe chez InterMune. « Le fait que Veeva CRM tire pleinement parti des dernières technologies sur le cloud, a été un facteur de décision clé pour nous. Cette solution garantit que notre système reste toujours actualisé avec des mises à jour en temps réel et des modifications permettant de s'adapter au rythme de notre croissance rapide. En outre, Veeva CRM repose sur une plateforme qui a fait ses preuves, et offre plus de puissance et de stabilité par rapport aux autres fournisseurs de CRM que nous avons évalués. »

À ce jour, InterMune a déployé Veeva CRM et iRep pour ses utilisateurs en Allemagne, en France, en Scandinavie, au Benelux et en Autriche. L'année dernière,InterMune a également adopté Vault PromoMats, l'application de gestion de contenu sur le cloud de Veeva, pour la gestion internationale du contenu promotionnel.

« Lorsque nous avons décidé d'opter pour Veeva, il ne s'agissait pas d'un choix purement technologique. L'entreprise a connu comme nous une croissance très rapide au cours des cinq dernières années, et Veeva présente ce même état d'esprit qui donne la priorité au client. Ainsi nous savions que les deux cultures de nos organisations étaient en adéquation », a ajouté M. Leek.

Selon InterMune, leurs équipes de vente et de marketing ont adopté iRep. Les fonctionnalités de CRM et de CLM, intégrées à l'application, fournissent au service marketing de précieuses informations sur les interactions avec les clients sur le terrain. Elles permettent en fin de compte aux équipes marketing et commerciales d'améliorer l'expérience client et d'élaborer une organisation plus centrée sur le client. Veeva iRep répond aux besoins de ses deux équipes - les représentants commerciaux disposent de reportings sur leurs visites, d'une vision sur les données  et d'outils de vente, le tout sur un seul appareil élégant, tandis que le service marketing peut produire un contenu plus riche et le transférer facilement pour une diffusion rapide sur le terrain.

« Je fais partie de cette industrie depuis plus de 12 ans et j'ai toujours été frustré par la technologie existante et par ses limites quant à l'amélioration effective de l'interaction avec le client », a expliqué M. Leek. « Veeva est l'une des entreprises les plus innovantes dans le secteur des sciences de la vie et elle a repoussé les limites afin de mener un véritable changement grâce à sa technologie de CRM. »

M. Leek a conclu : « Il a été impressionnant de constater l'évolution de tout ce que nous pouvons faire avec Veeva CRM et cela nous rappelle constamment que nous avons certainement pris la bonne décision en choisissant Veeva. »

À propos de Veeva Systems

Veeva Systems est le leader dans le domaine des solutions commerciales sur le  cloud destinées à l'industrie mondiale des sciences de la vie. Engagée dans l'innovation, l'excellence de ses produits et la réussite de ses clients, la société Veeva compte plus de 150 clients, englobant à la fois certaines des sociétés pharmaceutiques les plus importantes au monde et des entreprises de biotechnologie émergentes. Créée en 2007, Veeva est une société privée dont le siège social est situé dans la baie de San Francisco. Elle possède également des bureaux à Philadelphie, Barcelone, Budapest, Paris, Pékin, Shanghai et Tokyo. Pour tout complément d'information, rendez-vous sur http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tous droits réservés. Veeva et le logo de Veeva sont des marques commerciales déposées de Veeva Systems. Veeva Systems possède d'autres marques commerciales déposées et non déposées. Les autres noms utilisés dans le présent communiqué peuvent être des marques commerciales appartenant à leurs propriétaires respectifs. 

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.