Click here to close now.

Welcome!

Containers Expo Authors: Elizabeth White, Liz McMillan, Dana Gardner, Pat Romanski, Lori MacVittie

News Feed Item

Adobe Predicts Online Sales Will Reach $2 Billion This Cyber Monday, Growing by 18 Percent Over 2011

Adobe Systems Incorporated (Nasdaq:ADBE) today released its Adobe® Digital Index 2012 Online Shopping Forecast focused on the 2012 holiday shopping season in the U.S. and Europe. The Digital Index analyzed more than 150 billion website visits to more than 500 Adobe retail customers over the past six years in order to forecast sales growth figures and online shopping spikes for the upcoming season. Using predictive analytics technology, the Adobe Marketing Cloud can sift through massive amounts of historical data from the Web’s top retailers to identify patterns and algorithmically predict future results.

Adobe expects Cyber Monday 2012 online revenue for the retail sector to reach $2 billion, growing by 18 percent year-over-year. The company’s data analysis also predicts strong purchasing activity from mobile devices, with mobile representing 21 percent of total online sales this holiday, an increase of 110 percent over last year. Adobe’s online shopping predictions and actual results will also be available on an ongoing basis via a new interactive website that will continuously monitor and update online purchasing data as-it-happens throughout the season. The Adobe Digital Index 2012 Online Shopping Forecast infographic and interactive website can be accessed at http://adobe.com/go/onlineshopping.

Key Digital Index Predictive Analyses for the 2012 Holiday Shopping Season

Biggest Online Shopping Days

  • Online retail sales are expected to reach a record $2 billion on Cyber Monday (November 26), the biggest online shopping day of the year in the U.S., representing a growth of 18 percent, year-over-year.
  • Black Friday (November 23) is expected to be the second largest online sales day of 2012 when retailers will see a sales increase of 12 percent, year-over-year.
  • While all retailers benefit from increased Cyber Monday traffic, Brick-and-Click retailers are the segment expected to see the largest spike on Cyber Monday, bringing in nearly 540 percent more than what they do on an average day in 2012. Online-only retailers are expected to see an impressive, yet more modest sales increase of 210 percent this Cyber Monday compared to an average day throughout the year.
  • Green Monday (December 10), the second Monday in December and also a high-grossing online sales day, is predicted to outpace Green Monday 2011 by seven percent. The typical retailer can expect to see a sales increase of nearly 150 percent compared to an average day throughout the year.
  • Free Shipping Day (December 17), when thousands of merchants offer free shipping online with guaranteed delivery by Christmas Eve, is also expected to grow by 12 percent year-over-year, particularly since it falls on a Monday for the first time since its inception five years ago. Mondays historically are the busiest online shopping days of the week.

Increase in Mobile Sales

  • Mobile is expected to represent 21 percent of total online sales during the 2012 holiday season.
  • Sales from mobile devices are projected to increase 110 percent this holiday season compared to last year, with sales from tablets constituting 13.5 percent of total sales, more than double that of smartphones (6.5 percent) and other devices such as e-readers (one percent).
  • On Black Friday, consumers are expected to use their tablets and phones to shop more than any other day of the year with 24 percent of online visits projected to come from mobile.

Social Media Influences More Purchasing

  • Social media referrals to retail point-of-sale websites this holiday season are projected to double compared to last year.
  • Out of these social referral sources, referrals from Pinterest are expected to grow the most, doubling from seven percent to 14 percent, year-over-year.

Holiday Shopping in Europe

  • European consumers are expected to start holiday shopping sooner and finish later than their U.S. counterparts. While online sales in the U.S. do not pick up significantly until Black Friday, European retailers were seeing average daily sales increase by 150 percent the first week of November and will see a similar spike the week after Christmas.
  • Mobile shopping is projected to increase in Europe this holiday season, with sales from mobile devices expected to double from six percent to 12 percent, year-over-year.

Additional Shopping Insights

  • Despite widespread discounts offered during the Thanksgiving weekend, the best deals will actually be found online the week before Christmas, not on Black Friday or Cyber Monday. The largest price reductions are expected to come on Free Shipping Day.
  • Online jewelry sales will peak in mid-December, much later than sales in most other retail categories which will peak on Cyber Monday. In fact, the data forecasts online conversion rates to double for jewelry purchases on Free Shipping Day as jewelry is a popular last-minute gift.

Interactive Holiday Data Website

Adobe also introduced an interactive website driven by Adobe CQ technology that will be accessible at http://adobe.com/go/onlineshopping throughout the holiday season, allowing visitors to compare the accuracy of Adobe’s online shopping predictive analyses over time as well as uncover new shopping patterns and trends on their own as they emerge. Visitors will be able to compare various retail metrics such as “conversion,” “online sales,” “average price,” “visits” and more by distinct retail segments and product categories within the U.S. and Europe for any specific date throughout November and December 2012. Adobe will update the data daily so that visitors can always come back to find new information.

Quote

Brad Rencher, senior vice president, Digital Marketing Business, Adobe

  • “Rather than report on what happened after the fact this holiday season, we are leveraging big data captured by the Adobe Marketing Cloud to accurately forecast the trends before they happen. This helps our retail customers plan for consumer spending activity online to better monetize their holiday campaigns. Adobe is the big data company for marketers, helping them sort through and understand massive amounts of online and offline transactional information to uncover patterns that will help them better understand and drive their business forward.”

Adobe Digital Index Holiday Forecast Methodology

The Adobe Digital Index 2012 Online Shopping Forecast infographic and interactive website can be accessed here. The algorithms used to create the predictive analysis are based on more than 150 billion online visits to over 500 retail websites in the U.S. and Europe over the past six years. The margin of error is two percent with a 90 percent confidence level and the forecast’s methodology and degree of accuracy has been evaluated and verified by b3Intelligence, an independent analytics and research service provider.

Helpful Links

About Adobe Digital Index

Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from over 5,000 companies worldwide that use Adobe Marketing Cloud to obtain actionable data and analysis of activity on their websites.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.