Welcome!

Containers Expo Blog Authors: Pat Romanski, Lori MacVittie, AppDynamics Blog, Christopher Keene, Liz McMillan

News Feed Item

HP and DreamWorks Animation Cast Innovation as a Lead in "Rise of the Guardians"

PALO ALTO, CA -- (Marketwire) -- 11/19/12 -- HP (NYSE: HPQ) and DreamWorks Animation SKG, Inc. (NASDAQ: DWA) today marked the latest chapter in their ongoing collaboration by working together to create an epic adventure for worldwide audiences with the breakthrough animation of the studio's upcoming 3-D movie, "Rise of the Guardians."

Like each DreamWorks Animation film before it, "Rise of the Guardians," which hits theaters on Nov. 21, pushes the boundaries of digital animation as the studio's most technically advanced film to date.

To create a new level of visual richness in an animated film, DreamWorks Animation uses HP Converged Infrastructure technologies that included HP Cloud Services, HP Z Workstations, HP DreamColor displays, HP Networking and HP Proliant server solutions, HP Managed Print Services and digital rendering resources.

"Our goal is to push the limits of what is possible in digital animation and storytelling," said Derek Chan, head, Global Technology Operations, DreamWorks Animation. "Using HP Converged Infrastructure technologies, we increase the functionality that allows our artists to create more innovative animation with every film."

DreamWorks Animation uses HP technology throughout the production cycle -- from creating character designs, to developing detailed animation scenes, to processing massive amounts of data. Throughout the years, HP technology has played an integral role in creating DreamWorks Animation's groundbreaking animated feature films, including the franchise properties of "Shrek," "How to Train Your Dragon," "Kung Fu Panda," "Madagascar" and "Puss in Boots."

"Rise of the Guardians" tapped the power of several HP technologies, including:

  • The HP Z800 and Z820 high-performance workstations, powered by Intel® multicore processors. The Xeon® E5 based HP Z820 was used to process more than 1 million "Rise of the Guardians" render jobs in the desktop render farm, utilizing spare computing power residing on desktop workstations at night and on weekends.
  • HP DreamColor professional monitors supporting 1 billion active colors and providing color consistency across multiple departments in the studio. Jointly developed by DreamWorks Animation and HP, HP DreamColor Monitors surpassed the performance of all other LCD displays available on the market.
  • HP Remote Graphics Software, allowing for seamless collaboration for artists split across multiple locations to finalize intricate details. DreamWorks Animation's studios are located in Glendale and Redwood City, Calif.
  • HP Flexible Compute Cloud Service, providing 20 percent of total rendering in 2012, up from 5 percent in 2010. As digital resource demands continue to increase from production to production, HP has helped the studio to stay within their existing data center footprint -- eliminating a multimillion dollar physical expansion, while continuing to provide the needed resources to meet artistic demands.
  • HP Networking: To support the studio's scalable 10G WAN/LAN infrastructure, 100 percent of the networking equipment used in the United States production of the film was HP network gear.
  • HP BladeSystem servers with ProLiant BL460c server blades, enabling the studio to render more efficiently and effectively. HP G8 blades achieved more than 40 percent higher render throughput compared to previous blades and delivered more than 42 percent better performance per watt.
  • HP Storage: 3 petabytes of HP storage were used to facilitate data protection and archiving, and the storing of reference data. The studio collaborated with HP to create a dynamic storage infrastructure that can scale storage and performance across geographies to meet the studio's needs and future growth.
  • HP Managed Print Services and multifunction printers help DreamWorks Animation convert electronic workflows and digital images into living, color-rich documents used in previsualization, storyboarding and other animation processes.

"Rise of the Guardians" fun facts:

  • The DreamWorks Animation render farm, spanning across three geographic sites, is the most powerful ever used for a studio production.
  • 250+ terabytes of disk storage were used in the making of "Rise of the Guardians."
  • The 97-minute "Rise of the Guardians" is composed of more than 130,000 individual computer-generated frames.
  • The production of "Rise of the Guardians" required more than 65 million render hours.
  • One of the more complicated and amazing special effects is sand. The sand is created by generating lots of points inside the computer called particles. As many as a billion particles may be needed to create the sand shapes for one scene.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

Intel and Xeon are trademarks of Intel Corporation in the U.S. and other countries.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...