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The Future of IT Utility: The Immovable Asset Becomes Movable

Cloud Brokerage is an emerging trend in the broader cloud computing industry. Opinions differ widely about what exactly it means to be a broker and the significance brokers will have on the future of the IT industry as a whole. The reality is that the brokerage model signals the real potential to commoditize the compute utility, which will climax with the genesis of compute as a tradable commodity like coal, soybeans, oil or minerals.

This paper is the consolidation of a four part series blog series by 6fusion Co-Founder and CEO, John Cowan, which takes a deep dive into the concept of cloud brokerage and connects the dots between the key trends and market demands that will shape a force few in the industry see coming and fewer still are prepared to accept.

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More Stories By John Cowan

John Cowan is co-founder and CEO of 6fusion. John is credited as 6fusion's business model visionary, bridging concepts and services behind cloud computing to the IT Service channel. In 2008, he along with his 6fusion collaborators successfully launched the industry's first single unit of meausurement for x86 computing, known as the Workload Allocation Cube (WAC). John is a 12 year veteran of business and product development within the IT and Telecommunications sectors and a graduate of Queen's University at Kingston.