Research and Markets (http://www.researchandmarkets.com/research/dz3294/south_africa) has announced the addition of the "South Africa Telecom Market Forecast - Mobile Apps, Mobile Ads and Cloud Services to Drive Growth Through 2017" report to their offering.

The South African ICT market is dynamic, strategic and growing fast. It is one of the key markets in the Africa & Middle East (AME) region because of its size and wealth and because it is the home of several important regional telecom players. Its low fixed broadband adoption is a major contributor to the dynamism of the mobile data segment, while the increase in bandwidth afforded by new international connections such as WACS (West African Cable System), which came online in May 2012, is enabling lower data pricing and higher bandwidth.

The growth in the adoption of data services, which Pyramid forecasts on a quarterly basis, is supporting the development of a range of other opportunities and it is here that this report will focus, looking specifically at mobile apps, mobile advertising and cloud services. Not only do these emerging segments afford new revenue streams, but they also provide strategic opportunities in terms of competitive positioning and differentiation.

South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting a number of key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth: mobile apps, enterprise cloud services, and mobile advertising and their influence on the South African market.

Target audience

The report is targeted at a range of industry participants requiring an overview of the market and an analysis of the different players, including:

- Mobile network operators

- Service providers

- IT managers

Companies Mentioned

- Apple

- Business Connexion

- CellC

- Dimension Data

- Facebook

- Google

- Internet Solutions

- Mendix

- Microsoft

- MTN

- Neotel

- Nokia

- RIM

- Teraco

- Vodacom

- Vodafone

For more information visit http://www.researchandmarkets.com/research/dz3294/south_africa