|By Sven Hammar||
|November 21, 2012 11:29 AM EST||
The National Retail Federation (NRF) predicts that this year’s holiday sales will increase 4.1 percent to $586.1 billion. But here’s a wrinkle in the data that nobody really records: The companies that are making money are those that have fast, responsive websites. Companies with slow websites won’t be cashing in this season.
In fact, a Kissmetrics report on shopping cart abandonment found that 40 percent of people abandon a website that takes more than three seconds to load, and a less forgiving group of almost 50 percent of users expect a website to load in two seconds or less. This is just the latest in a slew of similar studies that have been produced since the dawn of the e-commerce era that concludes website performance has a direct correlation to revenue performance.
So what can you do to ensure your web pages load in two seconds or less? Avoid the following faux pas. These are the most common problems we see that slow e-commerce sites down to the point of depressing sales.
1. Unforeseen traffic spikes. Heavy traffic is one of the most obvious reasons a website slows down, and most IT departments provision for this. But what if IT doesn’t know what’s coming, or when it’s coming? A surge of users to a site for a specific reason that IT doesn’t know about is a big risk that is easily preventable.
Historically, there’s always been delineation between IT and marketing. To help bridge this gap, many organizations have hired a chief web officer (CWO), who oversees an organization’s web presence, including all Internet and intranet traffic. The CWO helps communicate marketing’s website performance needs to the IT department in enough time for them to prepare for any big promotional events.
As soon as marketing suspects that the website might receive heavier-than-normal traffic, IT and marketing should start working together on a schedule that will help avoid any last minute problems. The most important thing marketing should be communicating is how many users they are expecting and how long they expect core page load to take.
While not all situations are the same, don’t despair if your website goes down during a time when you expected to rake in huge online sales. There are a few things you can do to remedy the situation. A common strategy is to throw more bandwidth or more CPU at the site to resolve the issues — but it’ll cost you. Before doing this, organizations should conduct a quick cost-benefit analysis.
A business with an overloaded site will need to decide if the revenue they will bring in from their site staying up will break even with or surpass the amount they put into extra bandwidth or CPU.
2. Inadequate infrastructure and code base measurement and testing. This problem can be avoided during the software development lifecycle by using tools that realistically measure your website’s performance from an external perspective, as well as having benchmarks associated with testing. During the software development lifecycle, the following factors affect your site’s speed:
- Where the infrastructure is located geographically. If you’re selling to the Asian market but planning to host your infrastructure in Amazon East, you’re going to experience latency delays right off the bat.
- Whether to cache or use CDNs. There is a subtle difference between the two, but front-end caching will help you avoid taxing your web servers, something that will cause your website to slow down. Front-end caching allows the cache version of the data to sit right in front of the web server and can be done relatively inexpensively with freeware technology. CDNs will come at a more significant cost, but will ensure localized delivery of content, saving you the latency that networks might provide.
- Image size. If the graphics on your site are not optimized and efficient, the page will take longer to download. You need a way to analyze graphical development throughout your site, find those that are suboptimal, and redeploy them.
- Whether you are using standalone or shared hosting environments. Standalone services allow for improved control and understanding of your environment and performance. A shared environment is like an apartment complex — you don’t know much about your neighbors or how their application/environment could be affecting your performance. While shared environments might be cheaper in the short-term, they could very well cost more over time.
- Whether you are using virtualized instances or traditional servers. Depending on the application requirements, virtualized instances could be more convenient for deployment and backup purposes. However, they could cause performance issues. As a result, evaluate the overhead associated with your application on a virtualized instance versus a non-virtualized environment.
- What type of database you chose. Whether it’s MySQL or Cassandra, SQL vs. NoSQL, we repeatedly see underutilized or misconfigured setups that cause performance significant issues. Additionally, we see organizations make interesting database solution selections that don’t take into consideration real benefits. Often a database is chosen based solely on the available in-house or outsourced expertise rather than the actual needs of the application.
- What type of OS you chose. Costs and technical expertise are the two most common drivers behind operating system architecture and design. But the success of the OS ultimately comes down to optimization. Fine-tuning can be performed according to best practices; however, running a load test against your environment will allow you to truly optimize it.
- If this site will be hosted in your own data center, co-located, or in a cloud hosting environment. Many organizations today begin by hosting their application in the cloud for rapid deployment, short term wins, and proof of concept to investors. As the application grows or the user base increases, organizations often will consider and migrate to their own data center or at least out of the cloud. There are appealing solutions today that allow for applications to continue to scale in an effort to mimic many popular cloud environments. Regardless of the environment, it’s imperative to learn your performance numbers and ensure that you meet or exceed performance metrics as you migrate.
3. Lack of maintenance. Conducting incremental performance tests with each new update or change to your environment might sound like a lot of extra work for your IT department. But, there are several subtle efficiencies you can perform that solve multiple problems. Spriting, for example, combines multiple images or CSS files.
You can continue to tweak your environment by optimizing your code with each update of the site. Implementing cache management will regulate which and how many objects to keep in memory. Regular patch management maintenance can prevent memory leaks within the code base that cause slowness.
Most organizations find that their maintenance works best on a regular schedule, and is performed whether the environment has changed or not. Microsoft, for example, has Patch Tuesday. Every Tuesday is dedicated to making sure their apps are updated with the latest and greatest patches, as well as reviewing the code base to figure out how to best optimize as environments change.
4. Inability to scale. A lot of organizations will develop sites that are not built to scale to the level they need, even though this is such a fundamental component of the software development lifecycle. We talk to a lot of web developers whose strategy is to simply buy more resources — hardware/software, bandwidth, CPU, memory, servers, etc. — than they need, and then assume that the extra will help them handle any heavy traffic that comes down the pike.
A more practical strategy (that will also save you money) is to take the time to develop an adaptive environment that you know can scale. Again, the sure-fire way to avoid this is to test and test often, so that you know every part of the stack can scale. And I mean to test everything — the front and back end web servers, databases, and application servers.
5. Quality measurements. Some IT teams are afraid to shine a light on their own work for fear of exposing errors they might have made during the development process. This is a common internal, political problem for most organizations.
The bottom line is that if the website is slow, revenue is lost, so it needs to be confronted. If an IT team finds errors in its website after it goes live, they are often hesitant to draw attention to it right away, or even at all.
It’s important to say that I don’t believe internal IT teams can’t detect errors or are incapable of fixing them. All I’m saying is that our customers are often relieved to receive help from a third party that will objectively identify errors and are guaranteed to have the time and resources to fix them.
How much of this holiday season’s expected $586 billion will you be generating? Hopefully, a lot. Especially if you take the time now to pay attention to your website’s performance and do what it takes to make sure your customers get the best experience. Yes, the competition for customers will be fierce, but sticking to these five simple tips will keep your website up and running through January.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 26, 2016 08:45 AM EDT Reads: 683
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 25, 2016 06:15 PM EDT Reads: 986
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Jun. 25, 2016 03:00 PM EDT Reads: 1,545
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 25, 2016 02:15 PM EDT Reads: 1,022
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 25, 2016 01:45 PM EDT Reads: 882
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 25, 2016 01:15 PM EDT Reads: 1,226
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 25, 2016 11:45 AM EDT Reads: 1,175
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 25, 2016 11:15 AM EDT Reads: 1,193
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 25, 2016 11:00 AM EDT Reads: 498
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 25, 2016 11:00 AM EDT Reads: 1,289
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 25, 2016 10:30 AM EDT Reads: 1,243
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 25, 2016 10:15 AM EDT Reads: 1,251
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 25, 2016 10:00 AM EDT Reads: 677
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jun. 25, 2016 09:30 AM EDT Reads: 1,086
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 25, 2016 07:45 AM EDT Reads: 1,062
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 25, 2016 07:30 AM EDT Reads: 887
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Jun. 24, 2016 01:00 PM EDT Reads: 1,334
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Jun. 24, 2016 12:00 PM EDT Reads: 1,596
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Jun. 22, 2016 11:00 AM EDT Reads: 1,353
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Jun. 19, 2016 12:45 PM EDT Reads: 1,247