Click here to close now.


Containers Expo Blog Authors: Liz McMillan, Peter Silva, Carmen Gonzalez, Yeshim Deniz, Elizabeth White

News Feed Item

Tealium Appoints Veteran Software and Internet Executive Jeff Lunsford as CEO

Lunsford to Help Drive Company Innovation and Growth in Enterprise Tag Management and Data Monetization

SAN DIEGO, CA -- (Marketwire) -- 11/26/12 -- Tealium, the leader in enterprise tag management, today announced that Jeff Lunsford will join the company in January as chief executive officer, adding a proven technology executive to lead the company's aggressive growth strategy worldwide. Lunsford, who currently serves on Tealium's board of directors, will arrive in time for Digital Velocity, the company's annual user conference scheduled for Jan. 23-25, 2013, in San Diego.

Lunsford most recently served as president, CEO and chairman of Limelight Networks, which he joined in 2006 and later took public as part of a $240M initial public offering (IPO). Prior to that, Lunsford was the CEO of WebSideStory, a SaaS-based web analytics pioneer that is now part of the Adobe Marketing Cloud via acquisitions by Omniture and Adobe Systems. Altogether, Lunsford has nearly two decades of experience as a successful technology and digital marketing executive.

Lunsford led WebSideStory's IPO in 2004. Tealium's leadership team is largely comprised of former WebSideStory executives who contributed to the company's success.

"Jeff is the perfect fit for Tealium and we are thrilled to be working with him again," said Ali Behnam, president and co-founder at Tealium. "We had a chance to work with him very closely at WebSideStory and we know what type of leader he is, and what type of results he can achieve. This is a great day for customers, employees and everyone affiliated with Tealium."

Lunsford will take over leadership of a company that has dominated the space for enterprise tag management, which enables organizations to more easily manage their online solutions and digital marketing data. Tealium has achieved a competitive win rate of 90 percent so far this year, and currently has 140+ enterprise customers on five different continents. This summer, Tealium announced that Battery Ventures, one of the most respected venture capital firms in the world, invested $10.5M in the company.

"Tag management is already recognized as a foundational layer of digital marketing, with great potential to transform how marketers manage and exchange digital data," Lunsford said. "I am impressed with everything Tealium has accomplished so far. It has innovative technology, great customers and partners, and high-quality investors. I am excited to work again with this talented group of former colleagues."

"Jeff is a highly sought-after CEO, and for him to choose Tealium speaks volumes about our technology and our customers," said Mike Anderson, co-founder and CTO at Tealium. "We look forward to working with him again and helping us grow and define this rapidly evolving market."

"Tealium's growth has far exceeded our expectations since we finalized our investment in May 2012," said Neeraj Agrawal, a general partner at Battery Ventures, who also sits on Tealium's board of directors. "The ability to recruit Jeff Lunsford, a proven, multi-time software CEO to the team is only further fueling our excitement."

Prior to WebSideStory, Lunsford was the CEO of TogetherSoft Corporation, a software development company that sold to Borland Software in 2002. From 1996-2002, he was the senior vice president of corporate development for S1 Corporation, a provider of customer interaction software for financial and payment services. A former naval aviator, Lunsford received a B.S. in Information and Computer Sciences from the Georgia Institute of Technology.

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo, Pepsi, Citrix, Lincoln Financial Group, US Auto Parts, Perry Ellis, Sony Online Entertainment, EA, and many more. For more information, please visit

Julie Park
858-779-1344 x1036
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.