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Tealium Appoints Veteran Software and Internet Executive Jeff Lunsford as CEO

Lunsford to Help Drive Company Innovation and Growth in Enterprise Tag Management and Data Monetization

SAN DIEGO, CA -- (Marketwire) -- 11/26/12 -- Tealium, the leader in enterprise tag management, today announced that Jeff Lunsford will join the company in January as chief executive officer, adding a proven technology executive to lead the company's aggressive growth strategy worldwide. Lunsford, who currently serves on Tealium's board of directors, will arrive in time for Digital Velocity, the company's annual user conference scheduled for Jan. 23-25, 2013, in San Diego.

Lunsford most recently served as president, CEO and chairman of Limelight Networks, which he joined in 2006 and later took public as part of a $240M initial public offering (IPO). Prior to that, Lunsford was the CEO of WebSideStory, a SaaS-based web analytics pioneer that is now part of the Adobe Marketing Cloud via acquisitions by Omniture and Adobe Systems. Altogether, Lunsford has nearly two decades of experience as a successful technology and digital marketing executive.

Lunsford led WebSideStory's IPO in 2004. Tealium's leadership team is largely comprised of former WebSideStory executives who contributed to the company's success.

"Jeff is the perfect fit for Tealium and we are thrilled to be working with him again," said Ali Behnam, president and co-founder at Tealium. "We had a chance to work with him very closely at WebSideStory and we know what type of leader he is, and what type of results he can achieve. This is a great day for customers, employees and everyone affiliated with Tealium."

Lunsford will take over leadership of a company that has dominated the space for enterprise tag management, which enables organizations to more easily manage their online solutions and digital marketing data. Tealium has achieved a competitive win rate of 90 percent so far this year, and currently has 140+ enterprise customers on five different continents. This summer, Tealium announced that Battery Ventures, one of the most respected venture capital firms in the world, invested $10.5M in the company.

"Tag management is already recognized as a foundational layer of digital marketing, with great potential to transform how marketers manage and exchange digital data," Lunsford said. "I am impressed with everything Tealium has accomplished so far. It has innovative technology, great customers and partners, and high-quality investors. I am excited to work again with this talented group of former colleagues."

"Jeff is a highly sought-after CEO, and for him to choose Tealium speaks volumes about our technology and our customers," said Mike Anderson, co-founder and CTO at Tealium. "We look forward to working with him again and helping us grow and define this rapidly evolving market."

"Tealium's growth has far exceeded our expectations since we finalized our investment in May 2012," said Neeraj Agrawal, a general partner at Battery Ventures, who also sits on Tealium's board of directors. "The ability to recruit Jeff Lunsford, a proven, multi-time software CEO to the team is only further fueling our excitement."

Prior to WebSideStory, Lunsford was the CEO of TogetherSoft Corporation, a software development company that sold to Borland Software in 2002. From 1996-2002, he was the senior vice president of corporate development for S1 Corporation, a provider of customer interaction software for financial and payment services. A former naval aviator, Lunsford received a B.S. in Information and Computer Sciences from the Georgia Institute of Technology.

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo, Pepsi, Citrix, Lincoln Financial Group, US Auto Parts, Perry Ellis, Sony Online Entertainment, EA, and many more. For more information, please visit

Julie Park
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