Welcome!

Containers Expo Blog Authors: Flint Brenton, Liz McMillan, Elizabeth White, Anders Wallgren, AppDynamics Blog

News Feed Item

Secure Access from Motorola Solutions Enables Omni-Channel Marketing for Retailers

The exploding popularity of Wi-Fi-enabled tablets and smartphones has empowered today’s shoppers with the ability to shop online while in a retail store. Retailers have long used wireless local area networks (WLAN) for their internal use, but research by Motorola Solutions (NYSE: MSI) shows 56 percent of retailers are currently planning to offer guest access to shoppers in the next five years as one of the ways to improve the customer experience. Retailers want to provide simple and secure connections to their shoppers, engaging them with product reviews and in-store coupons, while gaining valuable insight and providing a better shopping experience.

Motorola’s new WiNG 5 Secure Access is a cloud-based solution that addresses two provisioning challenges for retailers and enterprises today: secured guest access and Bring Your Own Device (BYOD). Motorola’s Secure Access combines zero-touch on-boarding of the widest range of consumer smartphones with flexible authentication methods, including Facebook®, Google™ and LinkedIn®, while securing the connections with a Wi-Fi Protected Access (WPA2) encryption, which ensures shoppers’ connections and transactions are secure. Motorola’s award-winning WiNG 5-distributed WLAN architecture, combined with Secure Access and Motorola’s Wi-Fi analytics solution, provides retailers insight into shoppers’ browsing behavior and online activity.

With 77 percent of retailers planning to connect shoppers’ online activities with what they do in the store, the shoppers’ ability to quickly and easily utilize the guest network becomes crucial. To address this need, Motorola is also unveiling the new AP 6522, adding to its broad portfolio of access points to help retailers handle the increasing number of Wi-Fi devices and bandwidth-heavy applications that will be connecting to the wireless network as a result of this new technology. Motorola’s wide range of retail solutions provide services tailored to support businesses’ needs by planning, deploying and managing retailers’ WLAN networks with guest access capabilities and analytics reporting. As part of Motorola’s Future Vision of Retail, these end-to-end solutions help brick-and-mortar retailers grow their in-store sales, stay competitive with online alternatives and reduce the amount of customers who are “showrooming.”

KEY FACTS

  • Motorola’s Secure Access solution makes in-store customer hotspot registration a simple one-time process, and the captive portal then automatically authorizes that user’s device for future visits to any store within the chain.
  • The secure WPA2/AES encryption enables shoppers to keep their browsing private, securely access cloud-based shopping lists, make mobile payments from their smartphones and perform a wide variety of WLAN functions such as download mobile coupons, get self help and watch product videos directly from their Wi-Fi connection.
  • Motorola’s analytics solution provides real-time information across all store locations about a shopper’s behavior, including automated check-in, types of Wi-Fi-connected devices being used, frequency of visits and time spent in the store.
  • Analytics also give retailers access to the history of active users and their activity across stores, including a summary of websites and search terms most commonly used, products browsed and online product purchases. This level of analytics empowers retailers to turn shoppers into buyers by gaining insight into their needs, habits, tendencies and more.
  • Retailers can implement secure mobile point-of-sale and self-checkout with 802.1x device authentication and use a WiNG 5 ICSA-certified firewall along with Motorola’s AirDefense for Payment Card Industry and Data Security Standard compliance.
  • The AP 6522 is a multipurpose access point designed to lower the cost of deploying and operating a secure, reliable 802.11n WLAN. With its WiNG 5 intelligence, this access point offers high throughput along with direct forwarding, security, QoS services and site survivability.

SUPPORTING QUOTES

Imran Akbar, vice president and general manager, Enterprise Networks & Communications, Motorola Solutions

“Motorola Solutions now has a best-in-class, secure guest access solution, which makes it an ideal choice for retailers considering in-store Wi-Fi for shoppers and BYOD alternatives for shoppers and employees. Our Wi-Fi analytics, combined with a shopper’s social networking profile, give retailers access to shopper activities and habits they can turn into actionable engagements.”

SUPPORTING RESOURCES

Website: Motorola Wireless LAN Solutions

Website: Motorola Retail Solutions

Website: Motorola Global Solutions and Services

Twitter: @MotWireless

Twitter: @MotoRetail

Video: The Role of Wireless Networks in the Future of Retail

White Paper: 6 Strategies to Ensure Your Wireless Network Delivers Enhanced Experiences

About Motorola Solutions

Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” To learn more, visit www.motorolasolutions.com. For ongoing news, please visit our media center or subscribe to our news feed.

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. ©2012 Motorola Solutions, Inc. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...