Welcome!

Virtualization Authors: Elizabeth White, Liz McMillan, Peter Dyer, Michael Jannery, Ian Khan

Related Topics: Cloud Expo, SOA & WOA, .NET, Open Source, Virtualization, Silverlight

Cloud Expo: Article

Apprenda Private PaaS + Azure = One Big Happy Cloud

It claims the private PaaS is the now generally accepted end game for the enterprise

Apprenda has just launched rev 4.0 of its flagship private Platform-as-a-Service (PaaS), claiming the new eponymous, uniquely single-language widgetry will be the model for how to modernize existing mission-critical enterprise applications and build new cloud-architected apps and services.

Well, so long as they're Windows apps and Windows-based cloud environments. Ah, but then let's remember that 40% of the apps running the enterprise, many of them custom-made, have Windows written all over them.

See, the once strictly on-premise Apprenda PaaS has been extended to Microsoft Azure and by connecting Windows Server 2012 environments with cloud-based Azure resources creates a hybrid cloud PaaS for the Global 2000 it caters to. The company describes it as extending the data center to Azure.

It claims the private PaaS is the now generally accepted end game for the enterprise, primarily because of the regulations and requirements that restrict an all-public cloud approach. It also figures that other people do hybrid poorly.

Its 4.0 platform achieves a hybrid PaaS/cloud in a single click with instant scaling options to meet application consumption needs. That means it essentially creates one big clearly seen cloud and since the apps on-premise and the apps in Azure all behave the same way companies can make business decisions that aren't limited by the technology.

Apprenda CEO Sinclair Schuller says enterprises, despite compliance and governance hesitancy, want hybrid cloud architectures to test at least some of their workloads on the public cloud or to extend the life of older apps by making them multi-tenant.

With 4.0 IT can apply resource policies to infrastructure and applications before moving them in seconds from the private to the public cloud or set policies for doing so automatically based on business needs and parameters.

RedMonk's founding analyst James Governor is quoted as saying, "Hybrid cloud is helping traditional enterprises become more comfortable with .NET-based application development. Organizations want common tooling for deployment, monitoring, security and management across public and private cloud; Apprenda is targeting this deployment flexibility directly with its 4.0 release."

As a so-called best-of-breed platform for Windows Server and .NET, Apprenda 4.0 adds support for all Windows and Visual Studio integration and extends support for all of Microsoft's latest releases including .NET 4.5, SQL Server 2012 and Windows Server 2012. The company says existing apps usually require only minimal code tweaks to make the great leap to the cloud.

Apprenda had integrated 4.0 with third-party and customized authorization and authentication systems to improve agility in application deployment and deployment policies in implementing governance, risk management and compliance (GRC). With new System Center 2012 integration, it can run across multiple data centers (private/public/hosted) and yet be managed centrally.

By decoupling applications from the infrastructure and developers from IT, Apprenda figures it lets organizations achieve significant cost savings and massive productivity improvements.

"Windows Azure is a global scalable cloud platform that gives developers flexibility to target public, private and hybrid cloud environments," Azure marketing general manager Bill Hilf says. "Apprenda helps enterprises utilize Windows Azure's strengths so that applications can take advantage of public and private PaaS scenarios."

Apprenda is priced by the gigabyte of memory. The company, which figures the 2013 PaaS market is going to come down to price, offers freeware but it's not pursuing the freemium model. The full-function Apprenda Express freeware, limited to 12GB of memory, is generally used for proof-of-concept. Although it's got about 7,000 companies experimenting with Express, Apprenda is focused on accounts with at least $4 billion in annual revenues. Figure a paid Apprenda installation runs from the high five digits to the low seven digits.

Schuller expects VMware to pursue a similar strategy using its own open source Cloud Foundry PaaS and CloudFoundry.com, the public instance of Cloud Foundry running on vSphere infrastructure, now in beta. He doesn't think VMware (or what may be a new EMC subsidiary according to GigaOm) can manage a cloud to rival Amazon or Azure before late 2013 or 2014.

Apprenda launched in 2007 and has raised around $16 million from High Peaks Venture Partners, Ignition Partners and New Enterprise Associates.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...