Welcome!

Containers Expo Blog Authors: Derek Weeks, Elizabeth White, Anders Wallgren, Miska Kaipiainen, Flint Brenton

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Open Source Cloud, Containers Expo Blog, Silverlight

@CloudExpo: Article

Apprenda Private PaaS + Azure = One Big Happy Cloud

It claims the private PaaS is the now generally accepted end game for the enterprise

Apprenda has just launched rev 4.0 of its flagship private Platform-as-a-Service (PaaS), claiming the new eponymous, uniquely single-language widgetry will be the model for how to modernize existing mission-critical enterprise applications and build new cloud-architected apps and services.

Well, so long as they're Windows apps and Windows-based cloud environments. Ah, but then let's remember that 40% of the apps running the enterprise, many of them custom-made, have Windows written all over them.

See, the once strictly on-premise Apprenda PaaS has been extended to Microsoft Azure and by connecting Windows Server 2012 environments with cloud-based Azure resources creates a hybrid cloud PaaS for the Global 2000 it caters to. The company describes it as extending the data center to Azure.

It claims the private PaaS is the now generally accepted end game for the enterprise, primarily because of the regulations and requirements that restrict an all-public cloud approach. It also figures that other people do hybrid poorly.

Its 4.0 platform achieves a hybrid PaaS/cloud in a single click with instant scaling options to meet application consumption needs. That means it essentially creates one big clearly seen cloud and since the apps on-premise and the apps in Azure all behave the same way companies can make business decisions that aren't limited by the technology.

Apprenda CEO Sinclair Schuller says enterprises, despite compliance and governance hesitancy, want hybrid cloud architectures to test at least some of their workloads on the public cloud or to extend the life of older apps by making them multi-tenant.

With 4.0 IT can apply resource policies to infrastructure and applications before moving them in seconds from the private to the public cloud or set policies for doing so automatically based on business needs and parameters.

RedMonk's founding analyst James Governor is quoted as saying, "Hybrid cloud is helping traditional enterprises become more comfortable with .NET-based application development. Organizations want common tooling for deployment, monitoring, security and management across public and private cloud; Apprenda is targeting this deployment flexibility directly with its 4.0 release."

As a so-called best-of-breed platform for Windows Server and .NET, Apprenda 4.0 adds support for all Windows and Visual Studio integration and extends support for all of Microsoft's latest releases including .NET 4.5, SQL Server 2012 and Windows Server 2012. The company says existing apps usually require only minimal code tweaks to make the great leap to the cloud.

Apprenda had integrated 4.0 with third-party and customized authorization and authentication systems to improve agility in application deployment and deployment policies in implementing governance, risk management and compliance (GRC). With new System Center 2012 integration, it can run across multiple data centers (private/public/hosted) and yet be managed centrally.

By decoupling applications from the infrastructure and developers from IT, Apprenda figures it lets organizations achieve significant cost savings and massive productivity improvements.

"Windows Azure is a global scalable cloud platform that gives developers flexibility to target public, private and hybrid cloud environments," Azure marketing general manager Bill Hilf says. "Apprenda helps enterprises utilize Windows Azure's strengths so that applications can take advantage of public and private PaaS scenarios."

Apprenda is priced by the gigabyte of memory. The company, which figures the 2013 PaaS market is going to come down to price, offers freeware but it's not pursuing the freemium model. The full-function Apprenda Express freeware, limited to 12GB of memory, is generally used for proof-of-concept. Although it's got about 7,000 companies experimenting with Express, Apprenda is focused on accounts with at least $4 billion in annual revenues. Figure a paid Apprenda installation runs from the high five digits to the low seven digits.

Schuller expects VMware to pursue a similar strategy using its own open source Cloud Foundry PaaS and CloudFoundry.com, the public instance of Cloud Foundry running on vSphere infrastructure, now in beta. He doesn't think VMware (or what may be a new EMC subsidiary according to GigaOm) can manage a cloud to rival Amazon or Azure before late 2013 or 2014.

Apprenda launched in 2007 and has raised around $16 million from High Peaks Venture Partners, Ignition Partners and New Enterprise Associates.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...