Welcome!

Containers Expo Blog Authors: Elizabeth White, Anders Wallgren, Pat Romanski, William Schmarzo, AppDynamics Blog

News Feed Item

Passkey’s GroupMAX™ Technology Embraced as the Standard Hotel Booking Tool in the UK, Poised for Further Global Reach

As an important step in Passkey’s rapid global expansion initiative, the company has recently successfully armed over 40 cities and hotels in the UK with a robust set of tools for handling group reservations. Newly empowered by Passkey’s GroupMAX™ technology, these customers are improving their performance in the events space and driving greater economic value to their local communities.

A year ago, Boston, US-based Passkey and Swindon, UK-based Velvet Software agreed to merge and combine their technologies and operations to offer destinations, meeting planners and hotels on both sides of the Atlantic the best possible hotel booking technology. With many new customers enjoying increased bookings, revenues and efficiency, Passkey is deeming the merger a success.

“A better event is what it’s all about,” notes Greg Pesik, Passkey’s president and CEO. “From increased meeting planner and hotel staff productivity to higher revenues and superior service for attendees, everyone wins.”

Having established a strong foothold in the UK, Passkey is focused on expanding its presence in key meeting destinations throughout Europe. “We are proud to offer the tools that event organisers, destinations and hotels need to host top-caliber, highly profitable events. Our goal now is to make sure every destination and hotel has access to these tools,” asserts Pesik.

Passkey’s UK based customers include:

 
          Birmingham Convention Bureau                     Liverpool Convention Bureau
Bournemouth Tourism Marketing Blackpool
Cardiff Convention Bureau Marketing Cheshire
Conference Norwich & Norfolk Marketing Sheffield – Sheffield Convention Bureau
Coventry & Warwickshire Convention Bureau Meet Bournemouth – BH Live
Crowne Plaza London Docklands Meetings Industry Association
Destination Bristol Newcastle Gateshead Convention Bureau
Dundee & Angus Convention Bureau Right Location Corporate Services Ltd
Glasgow City Marketing Bureau Scarborough Borough Council
Hilton Worldwide Southport Conferences
Hull & East Yorkshire Conferences Staffordshire Stoke-on Trent Conference Bureau
Hyatt Regency Kiev Telford & Shropshire Conferences
Innov8 Visit Aberdeen
InterContinenal Hotels Group VisitBrighton Conferences
Kent Conference Bureau Visit Manchester
Lancashire and Blackpool Tourist Board Visit Oxfordshire
Leeds and Partners Visit York
 

These customers have joined the ever-growing GroupMAX user base and now enjoy a full suite of benefits. Perhaps most notably:

  • Event attendees can book their hotel rooms online. Event attendees can now book their hotel rooms online using any web browser or mobile device, and view a wide range of options to upgrade their rooms, extend their stay and explore local services and attractions.
  • Destinations and hotels can boost their revenue. GroupMAX’s email marketing toolset lets organisers and hotels easily promote special offers or invite attendees to participate in local activities during their visit.
  • Event staff can enjoy greater efficiency. GroupMAX’s automated room block and room list tools eliminate manual processes, save time and reduce the risks associated with manually handling hotel reservations.
  • Organisers can maximise pick-up and enjoy peace of mind. Organisers can view live event dashboards for instant access to a rich set of data and analytics that help them reduce attrition exposure, maximise room block pick-up and maintain control over their events.
  • Event hosts can enjoy full branding opportunities. With GroupMAX, each event can have its own bespoke booking website with tailored images, branding and messaging to support a consistent communication strategy.

Heledd Williams, head of business tourism & major events at Cardiff Convention Bureau, says the system has brought exciting and significant changes in the way in which Cardiff Convention Bureau is able to handle accommodation reservations for their events.

“The system allows us to be flexible and accommodating with event planners and organisers which makes our efforts and services more efficient,” states Williams. “We are always looking for ways to fine tune the work we do to help promote the city for meetings and events. This adds to the benefits for people attending Cardiff for conferences and helps us enhance their perceptions before arriving in the city.”

Williams also notes that their partners, Cardiff Hoteliers Association, are also seeing the benefits of being a part of a global system. They appreciate a system that is constantly developing and responding to client needs and a constantly evolving industry landscape.

About Passkey International

Passkey (www.passkey.com) is the travel industry's de-facto standard hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for clients to offer event-specific web/mobile booking sites for event attendees to book their hotel rooms online while enjoying multiple stay and upgrade options. With offices in the US, the UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...