Welcome!

Containers Expo Blog Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Ravi Rajamiyer

News Feed Item

Passkey’s GroupMAX™ Technology Embraced as the Standard Hotel Booking Tool in the UK, Poised for Further Global Reach

As an important step in Passkey’s rapid global expansion initiative, the company has recently successfully armed over 40 cities and hotels in the UK with a robust set of tools for handling group reservations. Newly empowered by Passkey’s GroupMAX™ technology, these customers are improving their performance in the events space and driving greater economic value to their local communities.

A year ago, Boston, US-based Passkey and Swindon, UK-based Velvet Software agreed to merge and combine their technologies and operations to offer destinations, meeting planners and hotels on both sides of the Atlantic the best possible hotel booking technology. With many new customers enjoying increased bookings, revenues and efficiency, Passkey is deeming the merger a success.

“A better event is what it’s all about,” notes Greg Pesik, Passkey’s president and CEO. “From increased meeting planner and hotel staff productivity to higher revenues and superior service for attendees, everyone wins.”

Having established a strong foothold in the UK, Passkey is focused on expanding its presence in key meeting destinations throughout Europe. “We are proud to offer the tools that event organisers, destinations and hotels need to host top-caliber, highly profitable events. Our goal now is to make sure every destination and hotel has access to these tools,” asserts Pesik.

Passkey’s UK based customers include:

 
          Birmingham Convention Bureau                     Liverpool Convention Bureau
Bournemouth Tourism Marketing Blackpool
Cardiff Convention Bureau Marketing Cheshire
Conference Norwich & Norfolk Marketing Sheffield – Sheffield Convention Bureau
Coventry & Warwickshire Convention Bureau Meet Bournemouth – BH Live
Crowne Plaza London Docklands Meetings Industry Association
Destination Bristol Newcastle Gateshead Convention Bureau
Dundee & Angus Convention Bureau Right Location Corporate Services Ltd
Glasgow City Marketing Bureau Scarborough Borough Council
Hilton Worldwide Southport Conferences
Hull & East Yorkshire Conferences Staffordshire Stoke-on Trent Conference Bureau
Hyatt Regency Kiev Telford & Shropshire Conferences
Innov8 Visit Aberdeen
InterContinenal Hotels Group VisitBrighton Conferences
Kent Conference Bureau Visit Manchester
Lancashire and Blackpool Tourist Board Visit Oxfordshire
Leeds and Partners Visit York
 

These customers have joined the ever-growing GroupMAX user base and now enjoy a full suite of benefits. Perhaps most notably:

  • Event attendees can book their hotel rooms online. Event attendees can now book their hotel rooms online using any web browser or mobile device, and view a wide range of options to upgrade their rooms, extend their stay and explore local services and attractions.
  • Destinations and hotels can boost their revenue. GroupMAX’s email marketing toolset lets organisers and hotels easily promote special offers or invite attendees to participate in local activities during their visit.
  • Event staff can enjoy greater efficiency. GroupMAX’s automated room block and room list tools eliminate manual processes, save time and reduce the risks associated with manually handling hotel reservations.
  • Organisers can maximise pick-up and enjoy peace of mind. Organisers can view live event dashboards for instant access to a rich set of data and analytics that help them reduce attrition exposure, maximise room block pick-up and maintain control over their events.
  • Event hosts can enjoy full branding opportunities. With GroupMAX, each event can have its own bespoke booking website with tailored images, branding and messaging to support a consistent communication strategy.

Heledd Williams, head of business tourism & major events at Cardiff Convention Bureau, says the system has brought exciting and significant changes in the way in which Cardiff Convention Bureau is able to handle accommodation reservations for their events.

“The system allows us to be flexible and accommodating with event planners and organisers which makes our efforts and services more efficient,” states Williams. “We are always looking for ways to fine tune the work we do to help promote the city for meetings and events. This adds to the benefits for people attending Cardiff for conferences and helps us enhance their perceptions before arriving in the city.”

Williams also notes that their partners, Cardiff Hoteliers Association, are also seeing the benefits of being a part of a global system. They appreciate a system that is constantly developing and responding to client needs and a constantly evolving industry landscape.

About Passkey International

Passkey (www.passkey.com) is the travel industry's de-facto standard hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for clients to offer event-specific web/mobile booking sites for event attendees to book their hotel rooms online while enjoying multiple stay and upgrade options. With offices in the US, the UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...