Welcome!

Containers Expo Blog Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, Liz McMillan, Zakia Bouachraoui

News Feed Item

Experience Kissimmee: Ready For The Future Of Travel

KISSIMMEE, Fla., Dec. 4, 2012 /PRNewswire-USNewswire/ -- The tourism sales and marketing arm of Osceola County, Florida, has re-branded itself to better align with the destination's strategic goals and to reach the new generation of travelers.

(Logo: http://photos.prnewswire.com/prnh/20121204/DC23718LOGO)

The county tourism promotional agency's new name, "Experience Kissimmee," is a call to action to travelers planning to visit Central Florida, said Experience Kissimmee Executive Director Shelley Maccini.

"Today's traveler doesn't simply want to stay in a destination. They want to experience a destination," Maccini said.  "Our mix of attractions and accommodations, proximity to the theme parks, natural attractions and smaller entertainment offerings are perfectly suited to giving visitors the involvement and exploration they want in a vacation destination."

The re-branding is expected to connect with the consumer on a personal level and help communicate the uniqueness of Kissimmee to current and future generations, setting up the destination for the years to come. Research suggests that when it comes to travel, decision makers range in age from mid-20s to 40s and tend to look for destinations that offer more options and a variety of experiences. 

The new name also comes with a new logo and branding campaign with a fresh and modern look that will be executed domestically and internationally.  The rollout will take place in December 2012 and continue into 2013, touching all markets including domestic leisure, sports, meetings and international.

Experience Kissimmee as an organizational name was chosen following a survey shared with Kissimmee tourism industry partners and consumers. "Experience" was the word that resonated most.

Travelers to Kissimmee want to feel like welcomed guests and research showed that "happiness" is the most relevant word to describe a successful vacation. Most people who pick a vacation in Orlando arrive for the attractions experience, which fits the Kissimmee brand: Authentic, Unexpected, Fun, Friendly, Relaxing, Convenient, Affordable, Peaceful, Exciting, Satisfying and Sincere.

Osceola County established the Kissimmee-St. Cloud Convention & Visitors Bureau in 1978 to handle tourism promotion.  In the decades since, Kissimmee has gained acclaim among travelers around the world for its diverse slate of accommodations and attractions at the doorstep of Walt Disney World Resort. 

Today, Kissimmee hosts about six million overnight visitors annually, many of whom visit as a direct result of sales and marketing efforts of Experience Kissimmee's 49-person staff. 

SOURCE Experience Kissimmee

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...