|By Marketwired .||
|December 4, 2012 01:00 PM EST||
HONG KONG, HONG KONG -- (Marketwire) -- 12/04/12 --
Editors Note: There are 7 photos associated with this press release.
Investor Insight announced today that is has initiated coverage on Psychic Friends Network Inc. (OTCBB:PFNI) with a $2.55 target price, commenting that "the upside potential is sizable," with the outstanding marketing opportunities and distribution pipelines available to the firm offering huge membership growth potential.
Company Overview - Summary of Opportunities
The Psychic Friends Network (OTCBB:PFNI) first hit the airwaves back in the 1990s, and was a huge cash-generation success story. Circumstances beyond the company's control compromised its status as a going concern at the end of that decade. With new technologies, better marketing apparatus, and a more efficient advertising structure, PFNI is back to recreate the magic.
-- The rapid globalization that has occurred over the past 10 years opens international markets to service firms like never before. The potential for penetration in overseas venues is impressive. -- The proliferation of mobile communication devices makes connecting to customers easier, more economical, and more fluid than ever imaginable in the '90s. -- Video interfacing options personalize the connection between customer and advisor to a level not possible with the telephone. -- Advances and streamlining in the area of payment options help tighten verifiable commerce exchange, significantly lower delinquencies, and increase cash flow and income capture. -- A myriad of marketing avenues through multimedia platforms and bundling partnerships with successful services firms should help catapult the company's image to new heights of recognition in the popular culture. -- In the past decade, the psychic/astrological space has expanded its footprint in the realm of popular culture making now a more optimal time than ever for the company's re-establishment. -- The industry as a whole has expanded to over $2.5 billion in revenue. It is highly fragmented, with few recognizable players, leaving the door open for a firm like PFNI to gain immediate traction, and capture sizable market share. -- The management team that propelled the firm in the '90s is back with its past experience, vast customer databases, and an even stronger stable of industry contacts. -- Lower cost structure, opportunities for partnerships with brick and mortar shops, and increases in the potential for advertising revenues all help bolster the claim that the company is re-engaging the market place at the perfect time. -- The firm expects to generate revenues from a variety of sources including its benchmark phone network, advertising on its website and social media platforms, mobile app subscriptions, PSMS text content (daily horoscopes, for example), and video interfacing on mobile and website platforms.
Potential Sources of Revenue for the Company
PFNI is in its developmental stage, and thus is in need of substantial funding to capitalize on the huge potential revenue opportunities that exist in the current marketplace. Estimated costs for the coming year are approximately $1.2 million; real money-but a fraction of potential revenues awaiting the model 12-18 months out.
The company is already beginning to make strides in the right direction with an appearance at the Daytime Emmys this past summer, a recent presentation at a San Francisco investors conference, the launching of its tricked-out 2.0 version website, and the development of its mobile app platform.
Based on PFNI's ability to secure the proper financing, and execute on its game-plan, the upside potential is sizable. In a sense, the stock can be viewed as a long-term option, with no time decay or expiration date. Applying the company's aggressive projection for sales and net income, we arrive at a valuation of $2.55 on a 15x forward P/E basis. In the near term, we believe that the "option" value of owning the firm's revenue stream potential would be reasonably enumerated at $.80 to $1.00.
The Numbers Indicate a Very Promising Future for PFNI
Second chances abound in life-relationships, sports, etc. - but in the business world they are quite rare. Ideas typically have one shot at success; a window opens only briefly. It is not often that an idea, a business schematic, is afforded an opportunity to come to the starting line with the knowledge that its model has worked in the past, and can work again. That is what I believe the folks at the Psychic Friends Network (PFNI) are looking at today. They are in possession of a proven formula, a cash producing business model, that has been deployed before, experienced smashing success, but whose life cycle was cut short by external forces beyond their control - and more important, forces that are no longer relevant.
In fact, various developments in the marketplace over the past 10 years make for a more attractive landscape than PFNI could ever have imagined in the 1990s.
A Brief History of PFNI
The Psychic Friends Network was launched as a concept in 1990. If you were born prior to the mid-1980s, you know the name. It's astonishing brand recognition was achieved in a very short time window through a targeted system of infomercials, print, radio and direct mail marketing that would be the envy of many Fortune 500 companies. That marketing mechanism produced $4 of revenue for each $1 in advertising expenditure.
This outstanding marketing-to-revenue conversion ratio fueled rapid growth. From 1993 to 1999, PFNI generated more than $1 billion in revenue, delivering psychic advice and daily horoscopes on topics ranging from financial matters and relationships to health, family and career concerns.
PFNI's network of outsourcing, and at-home employment, was low cost. Their state-of the art (at the time) telecom system was efficient. Their celebrity-centric marketing scheme was attention getting. At the peak of its popularity, the operation was averaging 14,000 calls and nearly $600,000 in revenues each day.
In the mid-1990s, a group of activists sought to address the 900-number business in the telecommunications industry. Government, never an institution to miss out on an opportunity to meddle in the affairs of the private sector, started down a road that would eventually render the business environment in which PFNI operated so hostile that the company was forced into "retirement."
By the latter part of the 1990s, the FCC restricted telecom companies from enforcing payment from customers for delinquent bills, and prohibiting firms such as MCI and AT&T from suspending service for non-payment of services. Essentially regulatory changes allowed telecom customers to retain their phone service...while not paying 900 number charges. The progression was easy to forecast: Telecom firms began to withhold fees owed to service venders such as PFNI, eventually pushing the firm into bankruptcy in late 1998. Although originally intended to cripple the seedy phone sex business, the laws served as a death blow to otherwise legitimate operators in the arena. In the end, theirs was a very solid overall business model, undone by outside forces.
It is important to note that most businesses and industries die out due to declining demand for product or service. This is clearly not the case with PFNI, its industry, or business model. And in the interim, revenues in the space have more than doubled in the U.S. alone.
Fast Forward to 2012: The 21st Century Version of a Winning Concept
In 2009, the original management team secured $400k in capital to begin a revitalization of the concept. A reverse merger in the beginning of 2012 raised an additional $780k. The re-launch has begun: PFNI, with an experienced team, has the potential to regain its standing, and use its hallmark brand to gain significant market share in a multibillion-dollar marketplace.
Consider this: In the '90s, the firm was able to generate enormous revenues with only the telephone system and television advertising. The world is a very different business environment today-one that should prove to be quite advantageous to a services concern such as PFNI, whose sole focus is the overall experience of its customers. Imagine the possibilities today. Let's examine the variables:
-- Market expansion: The market for psychic services has grown to an estimated $2 billion annually in the U.S. alone and more than $2.5 billion around the world. PFN has the brand recognition and management team know-how to capture a sizable portion of that business. -- International markets: During the 1990s, the company only had market presence in the U.S. and Canada. The global business construct has changed since then. E7 nations (China, India, Brazil, Mexico, Russia, Indonesia, and Turkey) account for a full half of the population of the planet...but only 20% of the GDP. G7 nations are 11% of the population...yet account for 50% of the global GDP. This is changing. Purchasing power and disposable income in E7 nations is rising dramatically. Culturally, many of these nations are quite receptive to the astrological theme (for example, Eastern Europe, China & India). Advances in the technology of advertising and multimedia communication and content distribution make breaking into these new markets attractive and relatively low cost. These growth opportunities overseas were not even on the table back in the '90s. Economists project the E7 will surpass G7 nations in GDP around 2030. This could be the largest area of growth in coming years. The new website, up less than a month, has already experienced hits from individuals in 52 different countries. The possibilities in overseas venues are enormous. -- Rough economic times: Hardship and uncertain times drive people to seek outside advice, sometimes from unconventional sources. The U.S. is immersed in the longest period of economic stagnation and the most anemic "recovery" seen since the 1930s, and globally, things are equally bleak. Most economists forecast that an unwinding of the debt crisis, and a true global economic recovery, will be years in the making. In times of uncertainty and strife, people seek out alternative sources for advice, direction, comfort, and consultation. In fact, according to a recent report from IBISWorld Market Research, over the five years from 2007 to 2012, while most other industries were suffering the ill effects of an economic downturn, the psychic services industry grew at an average annual rate of 2.0% to an estimated $2.1 billion. Like a cloud's silver lining, global financial problems create a very solid economic environment for the new launch of PFNI's business endeavors. Technology and New Media -- Technological innovation: The world is a very different place than it was a mere 10-12 years ago, and we communicate in a much different manner. PFNI marketed, and generated massive revenues, utilizing only the telephone, basic television, and the mail system. Imagine what opportunities await the company in today's environment. The creation, and exponential growth of social and new media platforms such Facebook, Twitter, Skype, satellite radio, the internet, internet video, mobile apps, etc., should equate to a significantly larger addressable audience, and near endless global potential client pool. -- Mobile device market: Advances in mobile technology present enormous opportunity for content- and service-driven firms such as PFNI. Branded content can be accessed over the web by any mobile device-and there are a great many of them in today's marketplace. As of Q3 2012, there are 82.2 million smartphone users in the U.S. alone. That number is expected to grow substantially in the coming years, both in the U.S. and globally. To capitalize, PFNI is currently working on the design and implementation of various mobile applications. These include apps that will be downloadable from third-party stores such as iTunes, the Android app store, and Blackberry. Streaming content capability could provide live interfacing on the go. Free downloads of apps, coupled with short trial periods and subsequent subscription fees, will form the backbone model for monetizing this end of the business. The firm also plans to provide a simple fee-based text service through its PSMS platform, where daily horoscopes and other customer-specific content is sent to members via text messages. Discounted monthly packages could prove to be an attractive member retention option.
For customers with specific advisors they wish to speak with, text and mobile app options will allow them to schedule appointments with their selected advisor, when that advisor is unavailable - rather than waiting on hold or terminating a connection. This represents another example of technology - unavailable even 10 years ago - streamlining the client/advisor process.
Bill-to-mobile will provide customers with a direct payment option through their existing mobile service provider. Data estimates relating to the explosion of mobile application technology use is all over the map, but one thing is certain: the near parabolic trend.
-- Better method of payment: Gone are 900 numbers and the collection of payment through third-party telecommunication companies. Refinements in the credit card payment process (as well as the advent of PayPal, debit cards, text pay, bill-to-mobile, etc.) have helped streamline verifiable commerce exchange for all potential platforms such as web chat, phone, Skype, mobile apps and others. This will not only make it easier for clients to make payments, but from an accounting perspective, will aid in significantly lowering delinquent accounts receivables levels, and thus increase actual Cash Flow (CF), and net income. Some estimates project that close to 50% of all service commerce is now conducted over the web-up 10-fold in the past decade in large part to the ease and security of payment. -- A more personal touch: Video interfacing of the kind provided by Skype, Apple's FaceTime, and website video chat formats, brings clients face to face with their advisors in a personal manner far exceeding that of past decades, enhancing the personal connection of clients and their chosen psychic. For tasks such as card reading, the actions of the advisor can now be viewed live, furthering fortifying the experience. Rather than the reputation of "fortune tellers," these individuals serve as therapists and trusted advisors, a relationship that benefits from an increased human touch. To provide some perspective: Skype alone has recently reached 70 million downloads on Android mobile platforms, has recorded a peak of 38 million simultaneous users, and logged an impressive 115 billion minutes in the prior quarter. People have become quite comfortable with the use of this medium. -- The Website (PsychicFriendsNetwork.com): The new site had its soft launch in early October of this year and the 2.0 version is anticipated to be fully operational by Q1 2013. It will provide the hub from which all web and social media based traffic/business is conducted. Live audio and video chat, instant messaging, and communication forums are a few of the features that will provide a significant upgrade to customers from the competition. Online merchandise vending and gift card sales provide an additional revenue stream. And finally, advertising on the site itself should prove profitable. Brand Building -- Marketing Efficiencies: As discussed above, PFNI's opportunities for conducting business and providing core services to clients will be enhanced dramatically. So will expanded and more diverse marketing and advertising avenues. All of the new technology pipelines, available for distribution of services being discussed in this report can be used to develop sophisticated, targeted marketing programs. The firm plans to use this to broaden the demographics of their prior customer base, target and capitalize on various international markets, and rapidly take revenue and client participation levels to heights exceeding those of the '90s era. With that in mind, it is important to remember PFNI's past successes. During its peak call volume periods in the 1990s, 14,000 calls per day were coming into the firm's operation. In retrospect, it's astonishing to think nearly 90% were generated through good, old-fashioned television advertising. Today, the few serious competitors in the marketplace advertise almost exclusively on the internet. Yet infomercials remain extremely effective, and PFNI was essentially the king of them in the past-winning multiple awards and ranking in the top 40 infomercials for 178 straight weeks, according to the industry's Jordan Whitney Greensheet. -- Marketing Distribution Channels: The hi-tech communication age was in its infant stages in the 1990s. Few at that time could have imagined the magnitude of expansion/reach we see today. Multimedia and communication platforms such as Facebook, which reaches nearly 700 million users worldwide, and Twitter, with over 500 million subscribers, are two recognizable leaders. Cell and smartphone use is skyrocketing along with the use of various multi-media apps that accompany them. -- The Potential for Bundling: The potential for targeted partnerships, which could further refine PFNI's marketing focus, is highly promising. Affiliate-driven traffic, banner ads programs, and algorithmic email distribution could further enhance the marketing strategy of the company. A potential example would be a partnership with Match.com (10 million+ members) or eHarmony (20 million+ members) for the relationship angle. Another would be the top-rated late-evening radio show in the country, Coast to Coast, a forum focused on the supernatural that attracts over 4.5 million listeners in the U.S. every night. Finance, health, and career are other areas of possibility. -- Targeted Marketing: The company expects to see their marketing to revenue conversion ratio expand from the previous mark (4 to 1) to an even healthier 5 to 1. Utilizing a focused, yet comprehensive approach implementing the old print, radio, direct mail and affiliates, with the exciting new opportunities in the social media and mobile app area. -- Celebrity Endorsements and Popular Culture: The astrological/psychic space has gained legitimacy in popular culture in the past decade. Shows such as Medium, The Ghost Whisperer, and The Housewives series, along with numerous cable psychic/supernatural themes, post impressive followings. Movies such as The Gift, Sixth Sense, AfterLife, and dozens more pertaining to the psychic realm draw millions of viewers. World- renowned psychic personalities such as John Edwards, Ron Bard, Barbara Powell and James Van Praagh are more successful today than ever. Hollywood and the entertainment industry has long been fertile ground for the psychic realm, and today there are more celebrities than ever whose profiles are have been linked to the space: household names such as Brad Pitt, George Clooney, Angelina Jolie, the late Patrick Swayze, Sarah Jessica Parker, Tori Spelling, Cameron Diaz, Denise Richards, Heidi Montag, Chelsea Handler, and Brett Butler, to name just a few. Singer/actress Dionne Warwick became the iconic face of the PFNI in 1990s, creating a memorable presence via infomercials and television ads. The field lends itself well to the eclectic Hollywood crowd, and the company's early efforts toward reaching out to this influential audience - such as the readings done at the VIP lounge at the 2012 Emmys-bode well for cultivating a longer-term celebrity passion and following. Additional Points to Consider -- Advertising Revenues: A less sexy, but potentially fruitful avenue for net revenue growth for PFNI is advertising income. The company should be able to generate steady income streams with the sale of ad space on all of its media and social networking platforms. Cross-selling within the psychic/astrology industry, coupled with derivative interest market ads, could develop into a cash cow for the firm. -- Regulatory environment: The 900 number issues that challenged the company in the past are gone. They are replaced by 800 number calling, and the various internet, social media, and mobile platforms discussed in this piece. -- Bricks and mortar approach: There are thousands of "mom and pop" psychic shops throughout the U.S. The potential opportunity for PFNI here isn't in the roll-up of the individual physical locations, but rather the employment of these individuals for their time and expertise. Providing a fiber-optic pipeline into these locations, connecting them to the PFNI secured grid, would be an interesting business twist. It could be sold as an optimization of these individuals' time (i.e., better utilization of their downtime.) It would also tap into a wealth of experienced psychics and readers in the pursuit of expanding PFNI's competency drove. -- Lower cost structure: Technology and improved operations can be anticipated to help the company realize a lower cost structure. 1) lower fulfillment costs, 2) lower cost of sales, 3) off-book independent contractor employee payment structure, 4) and improved technological efficiencies-all combine to enhance and streamline the cost environment. -- Customer data: Customer stats from the past should provide a solid benchmark for early forecasting, establishing a sound floor from which to build. Average annual revenue per customer in the 1990s was $350-400, 80% of which was recorded in the first 6 months of the relationship. Retention rates were an astonishing 75%. It is not unreasonable to consider that branding, a focus on enhancing customer loyalty (i.e., a lengthening of that 6-month figure), and more personal interfacing options, will grow all customer data metrics this time around. What Stays the Same -- Management Team: The management team is returning, and with it, their core competencies in the media arena. Basically, PFNI retains every bit of the intellectual capital that developed the successful model in the first place, returning to the stage with new and improved marketing and implementation tools. The company will have its vast customer/member database at its disposal. Coupled with a new array of data mining tools and enhanced targeted marketing options, this should allow the company to be significantly more efficient in their marketing strategy, and to utilize social media technology to optimize demographics.
-- The phone: Enormous opportunities exist for the new launch of PFNI, but the one-on-one call service is still a core concept of the business model. Customers call from whatever environment they are comfortable, and can be connected to the specialist of their choosing, or area of specific expertise (tarot, astrology, relationship advice, money, career, dream, past life, etc.) This allows an individual to establish an ongoing, lasting relationship built on comfort and trust. Changes to the customer initiation and psychic compensation process to a "softer" scalable approach should be beneficial for the critical long-term customer recapture rate, and thus, the long-term health of the firm. Attractive initiation plans (free minutes packages, etc.) assist in getting potential interested parties in PFNI's door. Past data suggests that 75% of initial callers become return customers. The implementation of an attractive bonus structure for advisors, which rewards independent contractors for return customer percentage rates (rather than minutes per call), and customer-friendly policies of periodically informing clients of their minute totals (chat time) as well as money-back satisfaction guarantees, further the firm's move to better foster client trust. What could be more important for a steady cash flow than return customer loyalty? -- The Psychics: The firm takes pride in employing the best individuals in the business, and plans to re-initiate that philosophy going forward. The utilization of mobile app, voice-over-IP (VOIP), and various social media tools can allow the firm to employ the talents of psychics all over the world-to customers all over the world.
The industry is estimated to generate revenues upward of $2 billion in the U.S. alone. The composition, however, is extremely fragmented. The largest organized participant is Keen, owned by Yellow Page Holdings and AT&T (ironically enough, one of the phone companies that helped drive PFNI into bankruptcy).At the next level down, CA Psychics and Hollywood Psychics are successful enterprises that operate in the fertile ground of the West Coast. And then you have thousands of brick and mortar shops, online "reading" sites, and public fair venues garner business around the country.
These all lack the benefits of scale and organization, though, that PFNI has proven successful at implementing in the past, and is intent on replicating in the near future.
Moreover, even with PFNI absent from the industry for close to 12 years, how many of those competitor names can an average person on the street cite? Short answer: None. PFNI represents a sizable edge in today's brand-centric world.
Below are income statement projections for the company. The estimated growth pattern is sharp. However, as depicted in the second small exhibit, the history of the business model suggests such expectations have some precedence. These are ambitious estimates, and are certainly no guarantee of success. However, if proper forward funding is secured, and many if not all of the business avenues discuss in this report are successfully executed by management, these projections could easily be met-or possibly exceeded.
Although the business concept is a proven one, the re-engagement of PFNI is, in all respects, a development stage entity. Its success as a going concern will depend largely on its early stage execution. That, in turn, is almost completely dependent on the firm's cash reserves. The company recently received the third and final installment of a $780k financing package through Right Power.
With much work to do in the launching of various tech platforms, more funding will be needed in the intermediate term. The company currently has no lines of credit or other bank financing arrangements. Generally, they have been financing operations to date through the proceeds of the private placement of debt and equity instruments, and the financial backing of officers, friends and family members. The company's intention is to finance forward expenditures in a similar fashion. This will not only require new investment interest in the fledgling concern, but will be dilutive to existing shareholders. Many of these new issues may require senior rights, and privileges to the existing investors.
This additional capital is imperative to the development of the company. No matter how outstanding the potential for a business idea, it needs cash to fuel it. If necessary financing is not made available on acceptable terms, the firm may be unable to take advantage of prospective new business opportunities, and the wealth of potential revenue pipelines in its sights. In my estimation, a combination of equity, debt, and the initiation of bank credit should be aggressively pursued by management.
The company estimates expenses for the coming critical 12-month period to be approximately $1.2 million. It could be a delicate balance, in the coming months, between initial revenue streams and additional funding. I believe they should and can get there. The opportunities 12-18 months out are extraordinary, in my opinion. However, one cannot discount the going-concern risk.
The estimated cost of initial launch is shown in the chart below. Not insignificant, but a fraction of the potential revenues available to the firm's model.
The Coming Year
Developments are beginning to happen quickly for PFNI, and opportunities abound. The "soft" launch of the company's website, PFNI 2.0, has just taken place. It will serve as the "nerve center" of the company's operations. Targeted test market trials are scheduled to begin before the end of Q4 2012. The critical important mobile app platform launch is scheduled to occur within the coming 3 months. By all indications, the initial investment capital infusions are being allocated to good use.
A coordinated press release program, designed to draw attention to rapidly developing events on the company's calendar, is also being initiated. A targeted marketing campaign is taking form, and will pick up momentum in Q1 2013. The company recently operated spot locations at the 2012 Emmy Awards in Los Angeles, and presented at an investors conference in San Francisco. All of these are positive first steps in the focused approach of returning PFNI to the pop-cultural center stage.
In addition to the outstanding organic growth opportunities that exist for the company, substantial joint venture, and industry roll-up potential could provide momentum for growth, consolidate a fragmented industry, streamline costs, enhance intellectual capital deployment, and eliminate competition. Put it all together, and it could be a busy year indeed for the folks at PFNI.
At an estimated $2.5 billion globally, the corner of the entertainment industry in which PFN occupies has expanded dramatically during the decade since they took leave of the space. Popular culture has further embraced the astrological and psychic realm. Generally speaking, popularity of this industry grows in periods of economic strife. We are certainly embroiled in exactly one of those periods, with absolutely no end in sight.
Businesses usually fail due to one of the following factors: 1) Their products or services becoming old or obsolete; 2) the population sours to an idea and loses its appetite for said product/service; or 3) the product/service in question is replaced by something better, faster, stronger, more informative, or more entertaining. None of these was the case with the past demise of PFNI in the 1990s. As discussed earlier in this document, the company's fate was determined by an unprecedented shift in the regulatory environment. And more important, those changes are no longer a factor.
The company was an absolute cash machine during its prior run-with little more than two tin cans and a string compared to what is at its disposal technologically today. The marketing opportunities and distribution pipelines available to the firm at present are outstanding, and offer huge membership growth potential. Mastery of this new social, multimedia environment is the key to the company's fortunes.
For PFNI, this is a moment of significant opportunities to regain its dominant market position. As in any business venture, risks are present, and cannot be disregarded-additional funding/investment in operations are imperative to business plan execution. Time will tell, but a look at the numbers and the overall landscape indicates the Psychic Friends Network has all the makings for a uniquely inspiring entrepreneurial second coming.
ZIBO QI Transpacific Investments, Ltd. Disclaimer
ZIBO QI Transpacific Investments, Ltd. ("ZIBO") research is on based on analysis of information provided in SEC Filings, legal agreements, press releases and financial statements and other publicly available information as well as at times information purchased and compiled from outside sources and analysts. This report/release/advertisement is a commercial advertisement and is for general Information purposes only. Do not base any investment decision or rely on information in this paid for commercial advertisement including financial projections, price targets which are academic theory, buy/sell and trading recommendations and forecasted business prospects. ZIBO is not a registered Investment Advisor or a member of any association for other research providers. All Information herein is not intended to be used for investment advice. Under no circumstances is this report or commercial advertisement is to be used or considered as an offer to sell or a solicitation of any offer to buy any security or other debt instruments, or any options, futures or other derivatives related to such securities herein. The majority of these profiled companies are EXTREMELY RISKY OTC Bulletin Board or Pink Sheet companies and you may lose any investment made in the Company. Do your own research.
Release of Liability: All readers of this Information indemnify ZIBO from any liability for all accessed Information. ZIBO will not be liable to any person or entity for the quality, accuracy, completeness, reliability or timeliness of Information in this report/release/advertisement, or for any direct, indirect, consequential, incidental, special or punitive damages that may arise out of the use of Information, products or services from any person or entity including but not limited to lost profits, loss of opportunities, trading losses, and damages that may result from any incompleteness or inaccuracy in any of ZIBO's profiled companies. ZIBO will not be responsible for updating any of its Information in its report/release/advertisements.
Corporate and Promotional Firm's Activities: ZIBO disclaims and is not a part of or connected to any third party investor awareness firm's methods of distribution and all potentially illegal corporate, third party, promotional firms, IR, PR firms, outside communications of all types, including outside trading activities. ZIBO has no knowledge of any corporate inside structure or policies.
General Information: ZIBO advises recipients of all such data to be validated from the issuing company including all statistical information derived from SEC filings, from data sources or financial Information and data from the issuing company contained herein. The reader should seek professional financial advice, verify all claims and do his/her own research and due diligence before investing in any securities mentioned. Readers are advised to review SEC periodic reports: Forms 10-Q, 10K, Form 8-K, insider reports, Forms 3, 4, 5 Schedule 13D, www.sec.gov, www.otcmarkets.com, www.sec.gov and www.finra.com. ZIBO is compliant with the Can Spam Act of 2003. Investing in micro cap and small cap securities is speculative and carries a high degree of risk. Investors can lose their entire investment.
The Private Securities Litigation Reform Act of 1995: The Private Securities Litigation Reform Act of 1995 provides investors a 'safe harbor' in regard to forward-looking statements. ZIBO cautions all investors that such forward-looking statements in this report/release/advertisement are not guarantees of future performance. Investors should understand that statements regarding future prospects likely may not be realized. This report/release/advertisement does not have regard to the specific investment objective, financial situation, suitability, and the particular need of any specific person who may receive this commercial advertisement. Investors should note that income from such securities, if any, may fluctuate and that each security's price or value may rise or fall substantially. Accordingly, investors may receive back less than originally invested, or lose their entire investment. Past performance is not indicative of future performance.
Compensation and Trading: Because we received compensation for ZIBO's research and/or dissemination of the Information, our publicly disseminated publications should not be regarded as independent. The company has been paid $7,500 for the production of this report by Anna Bell Investments Ltd., a third party which owns an option to acquire 666,666 shares of common stock of PFNI. This document shall not be copied or reproduced in any form without the expressed written and authorized consent of ZIBO.
Full ZIBO Research Disclaimer: ZIBO is a research firm hired by certain companies to provide information about various companies. The report at times can be used to create investor awareness about micro cap, small cap companies and other private and public companies. Readers of our information are hereinafter referred to as "Reader" or "Readers". This disclaimer is to be read and understood before using Information. By using or viewing any Information, you agree that you have read this disclaimer in full, understand it and proceed to use or view Information in agreement that you alone bear complete responsibility for your own investment research, investment decisions and due diligence.
We Do Not Provide Investment Advice: We do not hold ourselves out to the public as an investment adviser and do not otherwise act in the capacity of an investment adviser because we do not engage in the business of advising others as to investing in, purchasing, or selling securities or otherwise acting in the capacity of an investment adviser or performing any of the activities as follows: (a) we provide no financial planning type services to our Readers or any persons; (b) we do not manage financial resources on behalf of any person, including financial management based upon analyzing individual "client" needs; (c) we do not provide any person with general recommendations for a course of activity or specific actions to be taken by a person or "client"; (d) we do not provide any advice to our Readers or any other persons recommending allocation of certain percentages of assets to stocks, penny stocks, life insurance, high yielding bonds, mutual funds, or other securities; (e) we do not provide any of our Readers or any persons with tax or estate plans to their individual needs; (f) we do not provide financial programs for our Readers or any other persons; because we do not engage in any of the foregoing activities, you should not interpret any of the Information even remotely as investment advice (g) our commercial advertisements recommend that a given stock may be an attractive buy/sell, short term trade or a long term investment provided the Reader believes the company has enough cash capital or will be able to raise sufficient capital to meet our forecasts (h) These recommendations are for Information purposes only, and should not be relied upon.
Risks, Suitability and Price Targets: Investing in micro cap and small cap securities is speculative and carries a high degree of risk. Investors can lose their entire investment. Investors should understand that statements regarding future prospects may not be realized. ZIBO does not supervise any outside analyst and does not guarantee any report/release/advertisement to be error-free or factually accurate. Report/release/advertisements include forecasted valuations and forecasted price targets that are accepted securities analysis protocol in the academic community. These valuations, price targets are academically appropriate and include in most cases, assumptions that the company provides and will raise capital to meet the analyst's projections. These price targets and valuations, including business prospects, are theory and should not be relied upon for accuracy or investment decisions. There is no guarantee that the predicted business results for the Company will be met. Under NASD Rule 2711, ZIBO is not defined as a financial analyst. Conclusions prepared by outside analysts are deemed to be reasonable at the time of issuance of the report. All decisions are made by the outside analyst and are independent of outside parties or influence. Neither the analyst's compensation nor the compensation received by ZIBO is related to the specific recommendations or views contained in this report/release/advertisement or note, nor is it related to price performance or volume of shares traded in the referenced security. ZIBO or its affiliates may from time to time perform consulting or other services for, or solicit consulting or other business from any entity mentioned in this report/release/advertisement. Consulting agreements that ZIBO may have with a given company are not related to report/release/advertisements or their distribution. This report/release/advertisement does not have regard to the specific investment objective, financial situation, suitability, and the particular need of any specific person who may receive this report/release/advertisement. Investors should note that income from such securities, if any, may fluctuate and that each security's price or value may rise or fall substantially. Accordingly, investors may receive back less than originally invested, or lose their entire investment. Past performance is not indicative of future performance. ZIBO has not entered into a soft dollar agreement with the referred to Company. ZIBO does not currently have an investment banking relationship with the Company, or a finder's fee agreement with the Company.
Regulation: ZIBO complies with current securities laws, regulations and ethical standards as related to ZIBO's compliance requirements. This report/release/advertisement has been prepared in accordance with the SEC's rules and amendments, Oct 23, 2000, regarding 17 CFR Parts, 240, 243 and 249, (Selective Disclosure and Insider Trading), Regulation FD (Fair Disclosure), 10b5-1, 10b5-2, NASD Rules 2250, 2420, 2710 and 2711 and the Can-Spam Act of 2003.
Disclaimer-Price Targets: Stock prices can be heavily influenced by investor awareness campaigns. In general, we observe the more money spent on such campaigns, the greater the probability for short term price increases post our initiate coverage commercial advertisements. We also observe that our target prices may not be met unless client companies have enough cash or are able to raise capital to meet our forecasts.
The Penny Stock Market is a highly risky market targeted at short term traders. Our reports often times recommend client companies as short term trades and long term investments if an investor believes a company will raise the required capital to meet our valuations and price targets. Our historical performance statistics indicate that short term price increases often times occur after release of our initiate coverage reports. Thereafter, we note that the majority our stock recommendations go down significantly due to profit taking and other market factors beyond our control.
The ZIBO Price Target, if any, includes four components. Most reports assume capital will be raised for the majority of our client companies. Most micro cap/small cap companies need capital to reach our theoretical 5 year projections. The academic world justifies an analyst's decision to forecast the three statements (Income Statement, Balance Sheet and Cash Flow Statements) for 5 years. We normally do so in three cases: Optimistic Case, Base Case and Pessimistic Case. However, in the practical/real world, buying a micro cap stock based on 5 year forecasting is EXTREMELY risky. If smaller companies are able to raise capital, our theoretical price targets in a perfect world might be justified, providing the Company executes on its business model.
At times our price targets may be significantly higher than the current price of a stock. This can happen in theory only if the company's assets, with assumed capital raised, could theoretically create large sales and cash flow volumes over time. In the practical world, these price targets may appear to be unrealistic. However, we believe the academics of our calculations support the theory of these assumed price targets. While we do not give investment advice, the investor should consider the possibilities of a given company being able to raise capital to execute its business model over 5-10 years. Few micro/small cap companies are able to raise enough capital and execute their master budget over an extended period of time and often go bankrupt. Our price targets are academic theory only and should not be relied upon. Investors should do their own research and consult with their financial consultants.
To view the photos associated with this press release, please visit the following links:
ZIBO QI Transpacific Investments, Ltd.
141 Des Voeux Road Central, Hong Kong
R.O. Unit 2503 China Insurance Group Building
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 27, 2016 11:45 AM EDT Reads: 1,239
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Oct. 27, 2016 11:30 AM EDT Reads: 1,908
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 27, 2016 11:00 AM EDT Reads: 251
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Oct. 27, 2016 11:00 AM EDT Reads: 3,051
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 27, 2016 11:00 AM EDT Reads: 1,148
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 27, 2016 10:15 AM EDT Reads: 3,220
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 27, 2016 10:15 AM EDT Reads: 1,415
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 27, 2016 09:15 AM EDT Reads: 2,159
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 27, 2016 08:45 AM EDT Reads: 11,587
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Oct. 27, 2016 07:00 AM EDT Reads: 5,022
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Oct. 27, 2016 07:00 AM EDT Reads: 4,938
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 27, 2016 06:45 AM EDT Reads: 1,095
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 27, 2016 06:45 AM EDT Reads: 1,068
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 27, 2016 05:45 AM EDT Reads: 1,275
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 27, 2016 05:30 AM EDT Reads: 1,217
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 27, 2016 04:45 AM EDT Reads: 2,886
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
Oct. 27, 2016 04:00 AM EDT Reads: 787
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 27, 2016 03:45 AM EDT Reads: 1,117
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 27, 2016 03:45 AM EDT Reads: 1,516
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 27, 2016 03:45 AM EDT Reads: 784