London, UK, 4th December, 2012 - IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators and enterprises, today announced it has won the Most Effective CRM/Enterprise Messaging Campaign award at the Effective Mobile Marketing Awards. The prestigious awards celebrate the very best in mobile marketing campaigns and solutions from around the world.

IMImobile won the award for its work with British Gas. The Appointment Reminder Service uses IMImobile's next generation CRM technology to help British Gas with their call avoidance strategy through personalised SMS and automated voicemail for proactive customer contact. Since implementing the effective solution, British Gas' overall customer experience and loyalty has improved as well as increased efficiencies resulting in churn reduction and significant operational cost savings.

"We are honoured to be recognised by the industry for our solution, it delivers real business benefits to British Gas and shows how effective the mobile channel can be," said Jay Patel, Managing Director, IMImobile.

"As consumer behaviour evolves with the latest mobile technologies, it becomes critical for businesses to seamlessly embrace these changes and ensure that mobile communications are used throughout the customer lifecycle. We have a set of tools and platforms that make mobile engagement quick and efficient," concluded Patel.

Helen Wallace, Head of Customer Experience, British Gas Home Services added, "We are constantly searching for opportunities to improve our customer experience, whilst increasing our operational efficiency. We are delighted that this has been recognised externally and continue to work with IMImobile on new opportunities to use mobile messaging to enhance the service we offer to our customers".

The Effective Mobile Marketing Awards took place on the 29th of November at the London Film Museum.

About IMImobile
IMImobile is a global mobile data infrastructure and solutions provider to mobile operators, enterprises and media companies with over 650 employees and a presence across Asia, Europe, America and the Middle East.

The IMImobile product and service portfolio is built on a core modular service platform called the DaVinci Evolved Service Platform hosted in the cloud. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and audience engagement through the mobile device.

IMImobile is working with over 100 Blue Chip companies and its services reach over 1 billion subscribers in over 72 countries. IMImobile's operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobile's media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Universal Music and The AA.

For more information visit www.imimobile.com