Click here to close now.


Containers Expo Blog Authors: Carmen Gonzalez, Liz McMillan, Elizabeth White, JP Morgenthal, Pat Romanski

News Feed Item

Moovweb Speeds Delivery of Mobile Sites and Apps With World’s First Experience Platform

Moovweb today announced the availability of the world’s first experience platform, empowering businesses to go mobile by taking a fundamentally different approach to unifying their Web and mobile development. The platform is the world’s busiest, having served nearly seven billion mobile page views to millions of consumers. Moovweb enables organizations to share more code and business practices across mobile and Web than any other approach, saving companies millions of dollars and speeding delivery of compelling post-PC experiences. The new offering also includes a free SDK that empowers developers with a whole new approach to front-end Web development, making it faster and easier than ever to deliver amazing mobile sites and hybrid apps.

“We are now living in a post-PC age and are seeing a resulting shift in our customers’ online buying behavior and mobile content consumption,” said Amit Shah, vice president of online marketing, mobile and social media for 1-800-FLOWERS.COM, a customer of the Moovweb platform. “Moovweb gives us the ability to adapt quickly to new technology and to implement new features across our mobile channels faster than other solutions on the market. We leverage a single set of Web assets which saves us time and allows us to deliver the best possible experience for our customers while at the same time rapidly accelerating our mobile results.”

The Mobile Opportunity

According to the research firm Strategy Analytics, more than one billion smartphones have been sold in the last 16 years, with the next billion expected to be sold in just the next three years. Gartner has predicted that annual sales of mobile tablets are expected to reach nearly 360 million units by 2016.

To keep up with this explosive trend, businesses are faced with daunting technology choices. Some build separate mobile sites that require custom code and special integrations. This approach can be costly and results in mobile experiences that are out of sync with their desktop siblings. Others are rewriting the desktop site using responsive design techniques, but this is time-consuming, creates severe limitations on the mobile user experience, and slows future development.

The Moovweb Platform

With Moovweb, a business’s mobile sites and apps constantly sync with its desktop sites, including all content, features, and other development effort. With this approach, powerful mobile experiences can be delivered in days, not weeks or months. Businesses need to add valuable features quickly to remain competitive. With Moovweb, those features are instantly available to all channels, cutting down on development costs and speeding time-to-market; not only at product launch but for on-going improvements. Innovation is accelerated and customers gain the benefit of consistent interactions across all channels.

“The Web stacks at most companies were not built for the mobile revolution,” said Ajay Kapur, CEO and founder of Moovweb. “Moovweb adds a new layer, an experience platform, to that stack that allows customers to deliver amazing post-PC experiences that constantly improve with a fraction of the effort required by other approaches.”

Moovweb Product Details

Moovweb uses a patent-pending technique called site virtualization that enables a mobile site or app to instantly inherit 100% of the content, features and business logic of a desktop site. Moovweb can virtualize a desktop site in seconds. A front-end developer or designer then uses Moovweb’s free SDK to customize the mobile experience. When ready for testing or deployment, the mobile experience is pushed live to Moovweb’s high-performance, secure, high availability cloud-based infrastructure. Moovweb then syncs content, features and business logic across all Web experiences in real-time. Developers use a Web console to configure and monitor projects, collaborate with each other, learn about the platform and get support.

Moovweb is now commercially available in three editions:

  • Moovweb Developer Edition: Moovweb’s advanced tools and platform are free to developers, encouraging innovation and experimentation in a whole new mobile delivery model. The Developer Edition includes access to the SDK and management console; everything developers need to design and build compelling mobile sites and apps.
  • Moovweb Small Business Edition: The Small Business Edition is designed for simpler commercial websites and includes support for up to 50,000 mobile page views per month and one customized domain. Pricing for the Small Business Edition starts at $199 per month.
  • Moovweb Enterprise Edition: The Enterprise Edition is designed for organizations with complex sites, high availability and high performance requirements. This edition supports PCI compliance; secure transactions through SSL, multiple customized domains, and high performance features like smart caching and a mobile optimized Content Delivery Network (CDN). The Enterprise Edition also includes premium customer support. Pricing is available upon request.

For a detailed product comparison, please visit:

For additional information on Moovweb, please visit:

About Moovweb

Moovweb’s vision is to fundamentally transform Web development to create unmatched business agility. Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and hybrid apps. The Moovweb platform powers some of the world’s largest mobile sites and apps, including those for Macy's,, Sur la Table, John Deere, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico’s, Sharpie and dozens of others. Moovweb is headquartered in San Francisco.

Moovweb® is a registered trademark of Moov Corporation. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...