|By Business Wire||
|December 10, 2012 01:16 PM EST||
Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced a partnership with Infinian, the leader in coupon redemption tracking, to provide marketers a complete and seamless end-to-end mobile solution. From coupon creation and distribution tools, to in-store redemption and targeted marketing, the partnership helps consumers and brands engage on an entirely new level.
“This partnership extends mobile marketing to the in-store experience,” said Jonathan Knight, CEO, Infinian. “The data we collect by closing the loop on loyalty transactions, coupon distribution and redemption allows Velti to help brands better understand purchase behavior and therefore deliver more relevant offers and promotions to consumers on a true 1:1 basis.”
As part of this new solution to bring consumers an innovative in-store experience, Velti creates, supplies, and distributes the coupons for brands, while Infinian enables retailers to redeem and track the interactions—allowing marketers to effectively complete the purchasing loop and to remarket to these consumers. When consumers receive a coupon on their mobile device, they’ll have the ability to redeem it in store directly from their phone or tablet.
Infinian’s direct link to Point of Sale (POS) systems for in-store redemption of mobile coupons provides Velti with a wealth of user purchase data to optimize future promotions for brands. This is an important step, as a recent study by Juniper Research1 highlights that mobile coupons are becoming increasingly pervasive. The study projects that by 2016 the redemption rate worldwide will reach 8 percent, which is an eightfold increase over the most successful paper coupon campaigns. In that same timeframe, redemption values will exceed $43 billion, with 600 million mobile coupon users around the globe.
“Velti’s strength lies in providing tools and solutions for marketers to effectively use the mobile channel to achieve positive ROI,” said Sunil Verma, Chief Business Development Officer, Velti. “Not only is this partnership a great supplement to our existing solution, it advances the entire mobile marketing industry by providing a new link between brands and consumers. The data collected allows us to optimize offers based on audience, for example determining if women prefer 50 percent off coupon vs. a free cookie, which will greatly benefit consumers.”
The initial focus in rolling out the platform will be at some of consumers’ favorite quick-service restaurants around the country. Infinian currently works with a number of renowned brands including Outback, McDonald’s, and Burger King.
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.
Infinian is the leading provider of cloud based loyalty and couponing solutions for marketing organizations around the globe. The solution enables brands to create and track incentives through multiple distribution channels such as Facebook, twitter, and email, thus gaining insights into specific customer purchase behavior. Since all incentives reside in the cloud learning’s can be applied in real time, thus freeing marketing organizations from the constraints of their POS systems, without having to make any expensive upgrades. Fraud is also completely eliminated. Infinian is a private company based in Los Altos CA.
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
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SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 6, 2015 10:00 PM EDT Reads: 656
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
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When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
Oct. 6, 2015 05:00 PM EDT Reads: 254
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Oct. 6, 2015 04:40 PM EDT Reads: 110
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Oct. 6, 2015 02:00 PM EDT Reads: 231
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You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 6, 2015 12:45 PM EDT Reads: 459
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 6, 2015 12:30 PM EDT Reads: 586
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 6, 2015 12:00 PM EDT Reads: 442
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Oct. 6, 2015 10:45 AM EDT Reads: 453
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Oct. 6, 2015 10:45 AM EDT Reads: 185
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Oct. 6, 2015 10:00 AM EDT Reads: 735
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Oct. 6, 2015 09:00 AM EDT Reads: 571
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Oct. 6, 2015 09:00 AM EDT Reads: 142
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Oct. 6, 2015 04:00 AM EDT Reads: 442
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Oct. 5, 2015 05:00 AM EDT Reads: 739