Click here to close now.

Welcome!

Containers Expo Authors: Dana Gardner, Pat Romanski, Elizabeth White, Liz McMillan, Lori MacVittie

News Feed Item

Unternehmen riskieren Verlust von Kunden aufgrund begrenzter mobiler Web-Strategien

LONDON, December 12, 2012 /PRNewswire/ --



Vierteljährlich veröffentlichter Metrics Report von Netbiscuits zeigt: auch wenn sich Unternehmen unter den Top 10 der meistverwendeten Mobilgeräte befinden, decken sie nur 56 % des weltweiten Datenverkehrs ab

  • In 7 von 8 Märkten sind Feature Phones für mehr Datenverkehr verantwortlich als Tablets*
  • 6 Blackberry-Geräte befinden sich in den Top 25 der meistverwendeten Geräte
  • Kindle Fire unter Top-25 Geräten für mobiles Web-Browsing in Nordamerika

Netbiscuits, der weltweit führende Anbieter von Software-Lösungen für adaptive Web-Entwicklung, gab heute bekannt, dass einige Unternehmen den Kunden unzureichende mobile Web-Erlebnisse bieten und Kunden an die Wettbewerber verlieren könnten, wenn sie keine Mobil-Strategien entwickeln, die die sich wandelnden Muster des Webzugangs oder die vielen verschiedenen Geräte, die genutzt werden, ausreichend berücksichtigen. Der vierteljährlich veröffentlichte Metrics Report von Netbiscuits zeigt, dass Unternehmen sogar dann nur noch 56 % des weltweiten Datenverkehrs abdecken, wenn sie unter den Top 10 der am häufigsten verwendeten Geräte stehen.  

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

Die Web-Gewohnheiten der Mobil-Nutzer ändern sich und Websites werden über Geräte abgerufen, die nur selten von den Mobil-Strategien der Unternehmen abgedeckt sind. Auf 7 der 8 untersuchten regionalen Märkte wird mehr Datenverkehr über Feature-Phones verzeichnet als über Tablets. Dies ist für die Mobil-Strategien der Unternehmen von entscheidender Bedeutung. Diese stützen sich oft auf ihre PC-Websites für Tablets, was an sich auch eine begrenzte Strategie darstellt, da Touch- und GPS-Funktionalitäten fehlen.

Die rückläufige Nutzung von Blackberry-Geräten hat einige Firmen dazu veranlasst, die Web-Erfahrung für diese Smartphones nicht mehr weiter zu optimieren. Der Metrics Report zeigt jedoch, dass trotz des rückläufigen Trends immer noch sechs Blackberry-Geräte unter den Top 25-Geräten hinsichtlich globalen Datenverkehrs stehen, wobei sich das Blackberry 8520 auf Platz fünf befindet.

"Wenn die Unternehmen diese sich wandelnden Trends der Art und Weise, wie die Menschen das Web zugreifen, nicht berücksichtigen, könnten eine Mehrheit ihrer Kunden aufgrund langsamer, begrenzter oder gar unzureichender Erfahrungen den Anbieter wechseln und die Unternehmen würden ihre Kunden an Wettbewerber mit besseren, ansprechenderen Angeboten verlieren", so Daniel Weisbeck, CMO von Netbiscuits. "Die Unternehmen müssen sicherstellen, dass ihre Web-Anwendung oder Website eine hochwertige und maßgeschneiderte Web-Erfahrung auf allen Geräten, Browsern und Funktionen bietet, wenn sie ihre Kunden in der hart umkämpften Branche behalten wollen. Ein reaktionsfähiges Design ist hier nie genug. Reaktionsfähiges Design trägt nicht dazu bei, die Erfahrung beispielsweise durch schnellere Umwandlung, GPS und Touch-Funktionen zu verbessern."

Der Metrics Report bietet außerdem einen Überblick über die Top-Geräte-Kategorien des globalen Datenverkehrs. Die iPhone-Modelle 3G, 3GS, 4, 4S stehen mit 31 % globalen Datenanteils ganz oben, gefolgt vom Samsung GT-I9100 (Galaxy S2, Galaxy Z) mit einem Anteil von 6 % und dem Samsung GT-I9300 auf Platz drei mit 4 %.

Die Cloud-basierte, adaptive Web-Entwicklungsplattform von Netbiscuits bietet den Unternehmen die Möglichkeit, schnell und einfach eine reichhaltige mobile Web-Erfahrung anzubieten, die individuell an jedes mobile Gerät angepasst ist, unabhängig von dessen Anteil am weltweiten Datenverkehr.

Informationen zum Metrics Report

Der Metrics Report beruht auf einer Analyse des weltweiten Internet-Datenverkehrs über die Netbiscuits-Plattform im Oktober 2012. Regionale* Märkte in diesem Bericht sind Asien-Pazifik, Osteuropa, der Nahe Osten und Nordafrika, Nordamerika, Mittel- und Südamerika, Afrika südlich der Sahara sowie Westeuropa. Den gesamten Bericht finden Sie auf http://www.netbiscuits.com/mobile-web-metrics-report-2012

Informationen zu Netbiscuits

Netbiscuits ist der weltweit führende Anbieter von Software-Lösungen für adaptive mobile Web-Erfahrungen und wird von Unternehmen weltweit genutzt. Die Lösungen von Netbiscuits werden von der Cloud-basierten Netbiscuits-Plattform betrieben, Werkzeuge, mit denen Kosten, Zeit und Risiken bei der Entwicklung mobiler Web-Anwendungen reduziert werden können, um ein maßgeschneidertes und hochwertiges mobiles Nutzererlebnis auf allen mobilen und netzgebundenen Geräten zu schaffen. Mit einem weltweiten Partner-Netzwerk und dem Hosting von über 110.000 mobilen Web-Anwendungen und Websites sowie die tägliche Verwendung durch mehr als 15.000 professionelle Entwickler wird die Netbiscuits-Plattform von einem umfassenden Ökosystem an Web-Infrastruktur-Anbietern und Systemintegratoren unterstützt. Die Cloud-Plattform von Netbiscuits bietet dank branchenführender Prüf- und Erkennungs-Software sowie eingängiger Entwickler-Shortcuts effizient und sicher eine maßgeschneiderte mobile Web-Erfahrung, so dass umfangreiche Funktionen sowohl auf älteren mobilen Geräten als auch auf den neuesten Geräten und Feature-Releases erstellt und angeboten werden können. Besuchen Sie http://www.netbiscuits.com

Kontakte Öffentlichkeitsarbeit bei Netbiscuits
Deborah Thomas
Vice President, weltweite Unternehmenskommunikation
+44(0)7825-142922
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
SYS-CON Events announced today that the "Second Containers & Microservices Conference" will take place November 3-5, 2015, at the Santa Clara Convention Center, Santa Clara, CA, and the “Third Containers & Microservices Conference” will take place June 7-9, 2016, at Javits Center in New York City. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.