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Bedrijven riskeren vervreemding van klanten met beperkte mobiele webstrategieën

LONDEN, December 12, 2012 /PRNewswire/ --

Driemaandelijkse Metrics Report van Netbiscuits onthult dat, ook al ontwerpen bedrijven voor de top 10 meest gebruikte mobiele apparaten, ze nog steeds slechts 56% van wereldwijde verkeersaandeel in beslag nemen

  • Meer webverkeer is afkomstig van functionele telefoons dan van tablets in 7 van de 8 markten*
  •  6 Blackberry-apparaten staan in de top 25 meest gebruikte apparaten  
  • Kindle Fire een van de top 25 apparaten voor mobiel surfen op het web in Noord-Amerika

Netbiscuits, de wereldwijde marktleider in softwareoplossingen voor adaptieve webontwikkeling, heeft vandaag bekendgemaakt dat een aantal bedrijven hun klanten mogelijk een slechte mobiele webervaring biedt. Deze bedrijven verliezen zo hun klanten aan concurrenten als ze geen mobiele strategieën opbouwen die gericht zijn op de veranderende webtoegangspatronen of de vele verschillende apparaten die mensen gebruiken. Het driemaandelijkse Metrics Report van Netbiscuits onthult dat, ook al ontwerpen bedrijven voor de top 10 meest gebruikte mobiele apparaten, ze nog steeds slechts 56% van het wereldwijde verkeersaandeel in beslag nemen.  

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De gewoonten van mobiele webgebruikers veranderen, en websites worden geopend via apparaten die zelden worden opgenomen in de mobiele strategieën van bedrijven. In 7 van de 8 onderzochte regionale markten is het meeste webverkeer nog steeds afkomstig van functionele telefoons in plaats van van tablets. Dit is essentieel voor mobiele bedrijfsstrategieën waarbij er vaak van uitgegaan wordt dat de pc-websites op tablets worden bekeken. Op zichzelf is dit ook een beperkte strategie door het negeren van functies zoals touch en GPS-functionaliteit.

Het dalende gebruik van Blackberry-apparaten heeft ertoe geleid dat sommige bedrijven ermee opgehouden zijn hun webervaring voor deze smartphones te optimaliseren. Uit het Metrics Report blijkt echter dat, hoewel dalende, zes Blackberry-apparaten zich nog steeds onder de top 25 apparaten bevinden op basis van het wereldwijde verkeersaandeel, met de Blackberry 8520 op de vijfde plaats.  

"Tenzij bedrijven de veranderende trends in de manier waarop mensen het internet opgaan omarmen, is het mogelijk dat ze het grootste deel van hun klanten laten zitten met een langzame, beperkte of zelfs irrelevant ervaring, en uiteindelijk klanten verliezen aan concurrenten met betere, boeiendere ervaringen," aldus Daniel Weisbeck, CMO, Netbiscuits. "Bedrijven moeten ervoor zorgen dat hun webapp of website wordt aangepast voor een superieure en op maat gemaakte webervaring op alle apparaten, browsers en functies als ze de grootste kans willen hebben om hun klanten te boeien en te behouden in een sterk concurrerende economie. Dit is een gebied waar responsief ontwerp nooit genoeg is.  Responsief ontwerp helpt bedrijven niet om de ervaring aan te passen door middel van bijvoorbeeld een snellere beeldconversie, GPS en touchfuncties."

Het Metrics Report maakt ook de top apparaatcategorieën op basis van wereldwijd webverkeer bekend. De iPhone 3G, 3GS, 4, 4S staat bovenaan de lijst met 31% van het wereldwijde verkeersaandeel, gevolgd door de Samsung GT-I9100 (Galaxy S2, Galaxy Z) met 6% aandeel en de Samsung GT-I9300 op de derde plaats met 4%.

Het cloud-gebaseerde adaptieve webontwikkelingsplatform van Netbiscuits stelt bedrijven in staat om snel en eenvoudig rijke mobiele webervaringen te creëren die aangepast worden aan elk mobiel apparaat, ongeacht het wereldwijde verkeersaandeel ervan.

Over het Metrics Report

Het Metrics Report is gebaseerd op een analyse van het wereldwijde webverkeer over het Netbiscuits Platform in oktober 2012. Regionale* markten bijgehouden in dit rapport omvatten Azië-Pacific, Oost-Europa, het Midden-Oosten en Noord-Afrika, Noord-Amerika, Midden- en Zuid-Amerika, Sub-Saharisch Afrika en West-Europa.  Om het rapport volledig te lezen kunt u terecht op http://www.netbiscuits.com/mobile-web-metrics-report-2012

Over Netbiscuits

Netbiscuits is de wereldwijd marktleider in softwareoplossingen voor adaptieve mobiele webervaringen gebruikt door bedrijven over de hele wereld. De oplossingen van Netbiscuits worden aangedreven door het cloud-gebaseerde Netbiscuits Platform - tools die helpen om de kosten, tijd en risico's te beperken bij de ontwikkeling van mobiele webapplicaties om een op maat gemaakte en superieure mobiele gebruikerservaring te bieden op alle mobiele en aangesloten apparaten. Het Netbiscuits Platform wordt dankzij een wereldwijd netwerk van partners ondersteund door een uitgebreid ecosysteem van webinfrastructuurleveranciers en systeemintegrators. Op het platform zijn meer dan 110.000 mobiele webapps en websites bijeengebracht, en dagelijks wordt het gebruikt door meer dan 15.000 professionele ontwikkelaars. Het cloud-platform van Netbiscuits levert op efficiënte en veilige wijze een op maat gemaakte mobiele webervaring via toonaangevende test- en detectiesoftware en intuïtieve snelkoppelingen voor ontwikkelaars voor het maken en implementeren van rijke functies op zowel legacy mobiele apparaten als de nieuwste apparaat- en functionele releases. Ga naar http://www.netbiscuits.com

PR-contactpersonen Netbiscuits
Deborah Thomas
Vice President, Global Corporate Communications
+44(0)7825-142922
d.thomas@netbiscuits.com


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