AUSTIN, Texas, Dec. 12, 2012 /PRNewswire/ -- flybuys, the leading Australian loyalty program, owned by Coles Supermarkets, announced today that is has partnered with Yahoo7 and rewards technology leader Rakuten Loyalty to unveil a revolutionary rewards acceleration browser app for its members. The flybuys Toolbar connects members to flybuys content and exclusive offers while also rewarding members with flybuys points for their online search activity.

Members download the browser app to their computer and are instantly connected to exclusive flybuys offers, redemption deals, and their flybuys points balance, regardless of where they are on the web. When a member searches the web, they are credited with flybuys points, adding a new and engaging opportunity to earn additional flybuys points.

The flybuys Toolbar is the first-of-its-kind in the Australian market and is expected to help Coles increase the number of members in its flybuys program while also better engaging members and accelerating the pace at which they earn flybuys points. "We're very excited to be partnering with Rakuten Loyalty as the flybuys Toolbar is another innovative way for our members to earn points," said Roger Sniezek, General Manager of flybuys. "Millions of our members interact with us digitally so we're sure that this will have great appeal."  

For Rakuten Loyalty, the Coles partnership is the latest in a series of successful collaborations with leading international loyalty programs. "Our rewards acceleration technology is winning fans across the globe as we continue to help expand the digital ecosystems these programs seek to develop. By focusing on core mechanics for building a rewarding loyalty currency – frequency, velocity of earn, and ubiquity, The Rakuten Loyalty Platform is setting the standard for loyalty innovation worldwide," said Michael Jaconi, CEO of Rakuten Loyalty. "The Coles leadership is some of the best minds in loyalty and we are thrilled to announce this technology as a first step in what will become a powerful partnership for both companies."

To learn more about the flybuys Toolbar, visit https://www.flybuys.com.au/flybuys/content/partners/partners/yahoo7.html.

About Rakuten Loyalty
Rakuten Loyalty, one of the fastest growing technology companies in Boston, specializes in building cloud-based technology that enables major loyalty programs worldwide to monetize and reward their members for their everyday online activity. The Rakuten Loyalty team develops award-winning, revolutionary rewards technology that accelerates the rate at which members earn and gives our clients scientifically proven mechanics that foster greater loyalty from their members. Rakuten Loyalty is a wholly owned subsidiary of Rakuten (JASDAQ: 4755).

About Rakuten
Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Selected by Forbes as 7^th in the World's Most Innovative Companies of 2012, Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 staff worldwide. For more information, visit http://global.rakuten.com/corp/.

SOURCE Rakuten Loyalty