|By Business Wire||
|December 13, 2012 01:12 PM EST||
For marketers and sales teams, marketing collateral in the form of brochures, white papers and sales sheets are vital tools in any B2B marketing strategy. Zoomifier Corporation, a start-up based in California, is taking it mobile, providing a richer experience for enterprise customers and powerful analytics for sales and marketing executives.
Allowing businesses to better engage enterprise customers, Zoomifier Corporation has announced it’s innovative cloud based solution, which takes existing sales and marketing collateral and turns it into highly interactive and engaging mobile content. With the capability to provide advanced analytics to help businesses measure the level of engagement and capture qualified leads, it is set to transform the way B2B marketing teams not only distribute content, but gain rich insights into what collateral works and what doesn’t, helping to fine tune marketing communications.
Capturing print ready sales and marketing material, as well as videos and raster images, the solution optimises the content into resolutions that conform to mobile devices, which allows faster transmission at lower bandwidths. All content is indexed to allow for intelligent search within documents and other content. With over the air updates, new and revised content is automatically pushed to the user’s device, so they always have the latest version.
Intuitive mobile apps
Zoomifier Engage, a mobile-based enterprise app, enables sales teams of any size to access, present and share their content with their customers. With cached content, cloud based delivery and the portability of content, the solution enables sales teams to review, present and share important information wherever they are, streamlining the entire sales process.
Zoomifier Community is the second app available, which provides the enterprise customer with a single place to access information from any number of vendors who are using Zoomifier Engage. This provides an enterprise with powerful tools to organise, view and work with content from a number of different vendors, revolutionising the procurement process. The Zoomifier Community app is accessible by customers through mobile devices and a web based application.
Powerful, insightful analytics
Through these apps, the Zoomifier solution tracks all user interactions with content and provides rich analytics through dashboards and intuitive reporting. From insights into the length of time spent reading particular sections, search terms and much more, sales and marketing teams gain more intelligence into not only the quality of their marketing collateral, but the needs and interests of individual leads.
A game-changer for the modern workforce
Delivering closed loop marketing and increased sales effectiveness through continuous interactions, businesses of any size who engage in B2B marketing and sales can benefit from this powerful solution to engage their customers. Chetan Saiya, Founder and CEO of Zoomifier Corporation comments;
“Sales and marketing collateral in the form of brochures, sales sheets, product guides, white papers and many more, represent a significant investment by B2B marketing teams and they are an essential sales tool.”
“Marketers struggle to justify the cost of traditional paper and PDF based sales and marketing collateral since it is very difficult to measure the customer engagement. Sales teams are frustrated since they do not receive the new collateral or updates to existing material in a timely manner. Zoomifier solves this problem by delivering the latest updates to collateral to sales teams instantaneously, at the same time providing in depth analytics and qualified leads through usage tracking on mobile devices.”
Businesses can start transforming their sales and marketing collateral in as little as 30 minutes. With a free plan available for team with 10 users or less, to per user and enterprise pricing, businesses of all sizes can start Zoomifying.
Zoomifier Corporation, a California based startup, has developed an innovative cloud based solution with two mobile apps that helps businesses engage with customers and consumers on their mobile devices and dramatically improve sales effectiveness. Zoomifier achieves this by transforming traditional, online and offline, marketing and communications media such as printed and digital sales collateral, print and TV advertising, product packaging and websites into engaging and measurable mobile content.
Zoomifier Engage and Zoomifier Community mobile apps enable sales teams, enterprise customers and consumers to search, access, view and share marketing material through their mobile phones, tablets and web browsers. The Zoomifier solution manages, process and distributes marketing content to mobile devices, tracks their usage and presents customer / consumer insights in interactive dashboards and intuitive reports.
The team at Zoomifier have unrivalled experience of successfully designing and delivering cloud based Software as a Service (SaaS) solutions to small and large business enterprises. The Founders of Zoomifier have an in-depth understanding of sales and marketing processes and have successfully founded and grown enterprise software companies.
More information and instant sign up to the Zoomifier solution can be found at www.zoomifier.com
The Zoomifier Engage and Zoomifier Community apps can both be found on the App Store for free download.
www.zoomifier.com & Twitter: @zoomifier
This information was brought to you by Cision http://www.cisionwire.com
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 31, 2016 11:15 PM EDT Reads: 1,029
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 31, 2016 11:00 PM EDT Reads: 3,342
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
May. 31, 2016 10:00 PM EDT Reads: 1,826
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 31, 2016 10:00 PM EDT Reads: 2,764
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
May. 31, 2016 09:00 PM EDT Reads: 2,129
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 31, 2016 08:30 PM EDT Reads: 1,247
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 31, 2016 08:00 PM EDT Reads: 2,511
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
May. 31, 2016 07:15 PM EDT Reads: 1,915
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 31, 2016 04:45 PM EDT Reads: 2,670
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
May. 31, 2016 04:45 PM EDT Reads: 1,923
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 31, 2016 02:30 PM EDT Reads: 1,510
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 31, 2016 02:00 PM EDT Reads: 3,156
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 31, 2016 01:45 PM EDT Reads: 1,814
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 31, 2016 12:30 PM EDT Reads: 1,434
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 31, 2016 12:00 PM EDT Reads: 1,524
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 31, 2016 12:00 PM EDT Reads: 2,645
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 31, 2016 11:45 AM EDT Reads: 2,152
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 31, 2016 10:15 AM EDT Reads: 2,955
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 31, 2016 09:00 AM EDT Reads: 2,464
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 31, 2016 08:45 AM EDT Reads: 2,436