Welcome!

Containers Expo Blog Authors: Elizabeth White, Pat Romanski, Thanh Tran, Tim Hinds, Liz McMillan

News Feed Item

Toothpaste, Toilet Paper and Texting -- Say Good Morning to Gen Y

Cisco Study on Internet Habits of Gen Y Population Reveals How the Need to Stay Connected Drives Every Facet of Their Lives: From Work to Shopping, Friendships to Family

SAN JOSE, CA -- (Marketwire) -- 12/17/12 -- Cisco (NASDAQ: CSCO) -- It's 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch and yawn. It's time to get ready for school or work -- what do you do next? Get dressed? Take a shower? Brush your teeth?

Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco® Connected World Technology Report (CCWTR.) There are 206 bones in the human body, and the smartphone could plausibly be considered the 207th for Gen Y. Two out of five said they "would feel anxious, like part of me is missing," if they couldn't use their smartphones to stay connected.

Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them. The report reveals their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors and other connected devices.

Mobile devices are just the beginning. As more and more people, processes, data and things join and interact on the "Internet of Everything," the volume and potential value of all the data generated by those connections grow exponentially.

Key Findings of the 2012 Cisco Connected World Technology Report

The new morning routine: toothpaste, toilet paper and texting
Gen Y does not want to miss anything. Checking their mobile devices for text, email and social media updates is how they start their day -- often even before getting out of bed. For this generation, information is real-time, all the time.

  • Nine of 10 respondents globally will get dressed, brush their teeth, and want to check their smartphones as part of the morning ritual for getting ready for school or work.
  • For employers, this is meaningful because it demonstrates that the workforce of the future is more agile, more informed and more responsive than any previous generation. They live to connect and communicate.

Me and my smartphone. From morning through night, Gen Y stays constantly connected.

  • More than one in four Gen Y respondents (29 percent) say they check their smartphones so constantly that they lose count.
  • Globally, one in five checks a smartphone for email, text and social media updates at least every 10 minutes. In the U.S., two out of five check at least once every 10 minutes.
  • One-third of respondents check their smartphones at least once every 30 minutes; in the U.S., that figure jumps to more than 50 percent.

Connected or addicted?

  • Sixty percent of Gen Yers subconsciously or compulsively check their smartphones for emails, texts or social media updates.
  • Of those, women are more driven to connect: 85 percent of women versus 63 percent of men find themselves often compulsively checking their smartphone for text, emails or social media updates.
  • Over 40 percent of respondents would go through a "withdrawal" effect and "would feel anxious, like part of me was missing," if they couldn't check their smartphones constantly.
  • Of those compulsive smart phone users, 60 percent wish they didn't feel so compelled.

Information Technology professionals are even more connected

  • Almost one third of IT professionals stated they check their smartphones "continuously."
  • 40 percent of IT professionals said they check their smartphones at least every 10 minutes.

They're everywhere! Smartphones are used everywhere, even in the most private of places. The craving to stay connected means that the lines between work and social life/family life are blurring. People check for work updates and communicate at all hours from every place imaginable. Time is elastic: For Generation Y there are no clear markers between "the workday" and personal time -- both blend and overlap throughout the day and night.

  • Is romance dead? Globally, 3 out of 4 respondents use smartphones in bed.
  • Don't forget to wash your hands: Over a third use smartphones in the bathroom.
  • Set a place at the table: Almost half of the global respondents (46 percent) said they text, email and check social media during meals with family and friends. More than half of American respondents (56 percent) use smartphones during social meals.
  • Watch out! Dangerous as it is, almost one in five admits to texting while driving.

Not just text and email: The apps revolution

  • Nearly 70 percent of the Gen Y respondents said mobile applications are important to their daily lives.
  • More than half said they mainly use mobile applications for games and entertainment.
  • Yet one in four (27 percent) mainly use mobile applications for work.

How many apps do you need? Vendors advertise thousands of applications in their app stores, but are those apps being used? Of all the apps being downloaded daily, a surprisingly low number are used on a regular basis.

  • The majority of Gen Y respondents (70 percent) report using fewer than 10 smartphone apps regularly.
  • Only one in four (24 percent) respondents said they use 10 to 25 apps regularly

Online friendship versus in-person: The online community knows no bounds of geography or time zones

  • Forty percent spend more time visiting online with friends than socializing in person.
  • Two-thirds of respondents said they spend an equal amount of time, or more, socializing online with friends than they do in person.
  • But there's a gender difference: 38 percent of men worldwide spend more time in-person with friends than online, versus 29 percent of women.

Who are you really? Online and real-world identities aren't the same.
Connecting online creates opportunities to stretch everyday boundaries and try out a new persona -- but on the flip side, it can lay the foundation for deception. How much can you trust what you read online?

  • Four of five (81 percent) respondents believe that people have different online and offline identities.
  • Over a third of the respondents felt that most people have very different online versus offline identities.
  • When asked about themselves, only 44 percent said their online identity was the same as their real-world "offline" identity.

Will smartphones replace laptops in the workplace?
In many parts of the world, smartphones now rival laptops as the single most desired device by 18 to 30 year-olds. It is seen as the most versatile and the most compact.

  • If they had to choose only one device, a third of the respondents preferred a smartphone, while slightly more than a third favored laptops.
  • Smartphones have surpassed desktop computers as the preferred workplace device from a global perspective.
  • Smartphones were rated twice as popular as a desktop PC and three times as popular as a tablet.

For the "always-connected" generation, a single mobile device will do, whether it is a personal device or a company-owned device, which creates challenges for the IT managers who must safeguard company assets and information.

  • While two out of five said their company's policy forbids them to use company-issued devices for non-work activities, nearly three out of four (71 percent) said they don't always obey those policies.
  • Two-thirds (66 percent) feel that "employers should not track employees' online activities -- it's none of their business."
  • IT professionals know that many employees don't follow the rules, but they don't understand how prevalent it is: Over half of IT professionals globally thought their employees obey the policy on not using work devices for personal use.

Online shopping -- global Gen Y trend

  • Nine out of 10 Gen Y surveyed said they engage in online shopping.
  • Nearly three out of five (58 percent) report they regularly rely on customer reviews when deciding on online purchases; an additional 28 percent consult online reviews occasionally.
  • Fifty-seven percent -- almost 3 out of five -- are willing to share their email address with stores and online sites in order to receive notices about discounts and sales. But they are wary of sharing much more than that -- few are willing to share phone number, home address or other personal data.

Fueling the world's data

  • Almost 90 percent upload photos to share or store on Internet sites.
  • 62 percent upload videos to share or store on Internet sites.
  • Facing the world: 87 percent have a Facebook account, and one in 10 have Facebook always up.
  • 41 percent update Facebook at least once a day, and over one in five update Facebook several times a day.
  • 56 percent of respondents have a Twitter account, and 21 percent tweet at least once a day.

About the Study
The third in an annual series, the 2012 Cisco Connected World Technology Report, was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the United States. The global study consists of two surveys: one focused on college students and workers aged 18 to 30, and the second focused on IT professionals. Each survey includes 100 respondents from each of 18 countries: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.

SUPPORTING RESOURCES

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179439
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179442
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179445
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179448
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179451
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179454
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179457

Press Relations:
Lee Davis
Cisco
650-868-3036
[email protected]

Analyst Relations:
Jesse Freund
Cisco
510-332-1028
[email protected]

Investor Relations Contact:
John Choi
Cisco
408-526-6651
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...