Click here to close now.


Containers Expo Blog Authors: AppDynamics Blog, Elizabeth White, Liz McMillan, Victoria Livschitz, Jayaram Krishnaswamy

News Feed Item

Toothpaste, Toilet Paper and Texting -- Say Good Morning to Gen Y

Cisco Study on Internet Habits of Gen Y Population Reveals How the Need to Stay Connected Drives Every Facet of Their Lives: From Work to Shopping, Friendships to Family

SAN JOSE, CA -- (Marketwire) -- 12/17/12 -- Cisco (NASDAQ: CSCO) -- It's 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch and yawn. It's time to get ready for school or work -- what do you do next? Get dressed? Take a shower? Brush your teeth?

Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco® Connected World Technology Report (CCWTR.) There are 206 bones in the human body, and the smartphone could plausibly be considered the 207th for Gen Y. Two out of five said they "would feel anxious, like part of me is missing," if they couldn't use their smartphones to stay connected.

Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them. The report reveals their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors and other connected devices.

Mobile devices are just the beginning. As more and more people, processes, data and things join and interact on the "Internet of Everything," the volume and potential value of all the data generated by those connections grow exponentially.

Key Findings of the 2012 Cisco Connected World Technology Report

The new morning routine: toothpaste, toilet paper and texting
Gen Y does not want to miss anything. Checking their mobile devices for text, email and social media updates is how they start their day -- often even before getting out of bed. For this generation, information is real-time, all the time.

  • Nine of 10 respondents globally will get dressed, brush their teeth, and want to check their smartphones as part of the morning ritual for getting ready for school or work.
  • For employers, this is meaningful because it demonstrates that the workforce of the future is more agile, more informed and more responsive than any previous generation. They live to connect and communicate.

Me and my smartphone. From morning through night, Gen Y stays constantly connected.

  • More than one in four Gen Y respondents (29 percent) say they check their smartphones so constantly that they lose count.
  • Globally, one in five checks a smartphone for email, text and social media updates at least every 10 minutes. In the U.S., two out of five check at least once every 10 minutes.
  • One-third of respondents check their smartphones at least once every 30 minutes; in the U.S., that figure jumps to more than 50 percent.

Connected or addicted?

  • Sixty percent of Gen Yers subconsciously or compulsively check their smartphones for emails, texts or social media updates.
  • Of those, women are more driven to connect: 85 percent of women versus 63 percent of men find themselves often compulsively checking their smartphone for text, emails or social media updates.
  • Over 40 percent of respondents would go through a "withdrawal" effect and "would feel anxious, like part of me was missing," if they couldn't check their smartphones constantly.
  • Of those compulsive smart phone users, 60 percent wish they didn't feel so compelled.

Information Technology professionals are even more connected

  • Almost one third of IT professionals stated they check their smartphones "continuously."
  • 40 percent of IT professionals said they check their smartphones at least every 10 minutes.

They're everywhere! Smartphones are used everywhere, even in the most private of places. The craving to stay connected means that the lines between work and social life/family life are blurring. People check for work updates and communicate at all hours from every place imaginable. Time is elastic: For Generation Y there are no clear markers between "the workday" and personal time -- both blend and overlap throughout the day and night.

  • Is romance dead? Globally, 3 out of 4 respondents use smartphones in bed.
  • Don't forget to wash your hands: Over a third use smartphones in the bathroom.
  • Set a place at the table: Almost half of the global respondents (46 percent) said they text, email and check social media during meals with family and friends. More than half of American respondents (56 percent) use smartphones during social meals.
  • Watch out! Dangerous as it is, almost one in five admits to texting while driving.

Not just text and email: The apps revolution

  • Nearly 70 percent of the Gen Y respondents said mobile applications are important to their daily lives.
  • More than half said they mainly use mobile applications for games and entertainment.
  • Yet one in four (27 percent) mainly use mobile applications for work.

How many apps do you need? Vendors advertise thousands of applications in their app stores, but are those apps being used? Of all the apps being downloaded daily, a surprisingly low number are used on a regular basis.

  • The majority of Gen Y respondents (70 percent) report using fewer than 10 smartphone apps regularly.
  • Only one in four (24 percent) respondents said they use 10 to 25 apps regularly

Online friendship versus in-person: The online community knows no bounds of geography or time zones

  • Forty percent spend more time visiting online with friends than socializing in person.
  • Two-thirds of respondents said they spend an equal amount of time, or more, socializing online with friends than they do in person.
  • But there's a gender difference: 38 percent of men worldwide spend more time in-person with friends than online, versus 29 percent of women.

Who are you really? Online and real-world identities aren't the same.
Connecting online creates opportunities to stretch everyday boundaries and try out a new persona -- but on the flip side, it can lay the foundation for deception. How much can you trust what you read online?

  • Four of five (81 percent) respondents believe that people have different online and offline identities.
  • Over a third of the respondents felt that most people have very different online versus offline identities.
  • When asked about themselves, only 44 percent said their online identity was the same as their real-world "offline" identity.

Will smartphones replace laptops in the workplace?
In many parts of the world, smartphones now rival laptops as the single most desired device by 18 to 30 year-olds. It is seen as the most versatile and the most compact.

  • If they had to choose only one device, a third of the respondents preferred a smartphone, while slightly more than a third favored laptops.
  • Smartphones have surpassed desktop computers as the preferred workplace device from a global perspective.
  • Smartphones were rated twice as popular as a desktop PC and three times as popular as a tablet.

For the "always-connected" generation, a single mobile device will do, whether it is a personal device or a company-owned device, which creates challenges for the IT managers who must safeguard company assets and information.

  • While two out of five said their company's policy forbids them to use company-issued devices for non-work activities, nearly three out of four (71 percent) said they don't always obey those policies.
  • Two-thirds (66 percent) feel that "employers should not track employees' online activities -- it's none of their business."
  • IT professionals know that many employees don't follow the rules, but they don't understand how prevalent it is: Over half of IT professionals globally thought their employees obey the policy on not using work devices for personal use.

Online shopping -- global Gen Y trend

  • Nine out of 10 Gen Y surveyed said they engage in online shopping.
  • Nearly three out of five (58 percent) report they regularly rely on customer reviews when deciding on online purchases; an additional 28 percent consult online reviews occasionally.
  • Fifty-seven percent -- almost 3 out of five -- are willing to share their email address with stores and online sites in order to receive notices about discounts and sales. But they are wary of sharing much more than that -- few are willing to share phone number, home address or other personal data.

Fueling the world's data

  • Almost 90 percent upload photos to share or store on Internet sites.
  • 62 percent upload videos to share or store on Internet sites.
  • Facing the world: 87 percent have a Facebook account, and one in 10 have Facebook always up.
  • 41 percent update Facebook at least once a day, and over one in five update Facebook several times a day.
  • 56 percent of respondents have a Twitter account, and 21 percent tweet at least once a day.

About the Study
The third in an annual series, the 2012 Cisco Connected World Technology Report, was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the United States. The global study consists of two surveys: one focused on college students and workers aged 18 to 30, and the second focused on IT professionals. Each survey includes 100 respondents from each of 18 countries: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.


About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco:

Image Available:
Image Available:
Image Available:
Image Available:
Image Available:
Image Available:
Image Available:

Press Relations:
Lee Davis
[email protected]

Analyst Relations:
Jesse Freund
[email protected]

Investor Relations Contact:
John Choi
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...