Welcome!

Containers Expo Blog Authors: XebiaLabs Blog, Liz McMillan, Elizabeth White, Sematext Blog, Pat Romanski

News Feed Item

Crown Melbourne Goes Live with GroupMAX, Takes Meeting and Event Services Offering to New Levels

The chief player in the Australian meeting and events scene, Crown Melbourne, has enlisted the help of Passkey’s GroupMAX to augment its group business offerings. With GroupMAX in place, the hotel will leverage a wide variety of technology features to enhance its existing appeal within the meeting planner/PCO (Professional Conference Organizer) community.

Crown Melbourne is Australia’s foremost-integrated entertainment resort, attracting an estimated 18 million local, interstate and international visitors each year to its 560,000 square meter entertainment complex. The resort uses its 7,350 square meters of meeting space to accommodate groups that range in size from 10 to 2,500 people. Already a top choice for local event locations, the resort sees a clear opportunity to broaden their value proposition through its new arrangement with Passkey.

“We are quite enthusiastic to begin passing along the benefits of using GroupMAX to our PCOs and guests,” said Nicolena Oborn, director of sales at Crown Melbourne. “Not only will GroupMAX improve our own operations, it will ensure a smoother, more efficient process for PCOs and event attendees.”

Some of the benefits that the local events industry will now enjoy include:

  • Unprecedented meeting planner satisfaction. Through GroupMAX’s live event dashboards, planners and PCO’s can instantly and conveniently access event related info. They also receive automated SmartAlert emails when critical event milestones occur, such as when a block reaches a certain level of pick-up. This feature helps the right people get the right information, in time to make accurate inventory, pricing and allocation choices. Additionally, a popular feature known as RegLink allows PCOs to link their preferred registration system to GroupMAX, delivering a seamless registration and booking process – and also speeding up booking pace and pick-up.
  • An excellent experience for attendees. GroupMAX is designed to deliver a first-rate user experience for event attendees. When booking, they will arrive at a custom built webpage fully tailored for that specific event. Reservations can be made or modified easily via any web browser or mobile device. They can also view upgrades and travel information about the hotel or destination. Additionally, built-in social networking tools allow them to connect with fellow attendees leading up to, during and after the event.
  • Increased efficiency for hotels and organizers. Planners/PCOs and hotels will enjoy more peace of mind. Not only does GroupMAX allow them to manage room lists in a secure manner, mitigating the risk associated with manual entry, but it also will make much better use of all stakeholders time.
  • Maximized revenue potential for hotels and the surrounding area. GroupMAX includes upselling tools that allow for a rapid boost in incremental revenue. This begins at the time of booking, when guests can easily upgrade their room reservation, and can be utilized leading up to the event or even after it. GroupMAX’s integrated email marketing toolset can be used to push any offer to attendees, whether it is a promotion for their onsite spa or restaurant, or promotion of local events that often result in extended stays and more economic value for the city.

The opportunity for incremental revenue is particularly relevant for Crown Melbourne, as they have such an extensive variety of onsite channels in play. For a property that spans two city blocks and features a casino, countless restaurants, nightclubs, theaters and shops, there is no limit to what the property can achieve in terms of supplementary revenues.

“We’re especially proud to kick off our relationship with Crown Melbourne,” states Greg Pesik, CEO and president of Passkey. “They have quite an impressive property, and we will work with them to achieve new standards in their group business. This is a resort with absolute potential for unparalleled success with GroupMAX.”

About Crown Melbourne

Crown Melbourne is Australia’s leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year to its 560,000 square metre entertainment complex. The property features 1,600 guest rooms across the complex’s three hotels - Crown Towers, Crown Metropol and Crown Promenade Melbourne – in addition to the Palladium, which is Australia’s largest ballroom, a world-class convention centre, over 50 award winning restaurants and bars, international designer boutiques, 14 cinemas, two nightclubs and a live entertainment theatre. Crown Melbourne was built at a cost of $2 billion in 1997, and in the period from 1997 to 2014, a further $2 billion will have been spent to further enhance Crown Melbourne including building Promenade and The Crown Metropol Hotel, expanding the Mahogany Room and further enhancing the restaurant precinct in Crown Melbourne. Crown Melbourne is one of Victoria’s leading tourism icons. For more information, please visit our website at www.crownmelbourne.com.au.

About Passkey International, Inc.

Passkey (www.passkey.com) is the travel industry's leading hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for group guests to book their hotel rooms online in event-specific booking websites while enjoying multiple stay and upgrade options. With offices in the US, the UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...