NEW DELHI, December 18, 2012 /PRNewswire/ --

Will Launch With it a Do-It-Yourself Service to Accelerate Mobile-web Adaptation by Merchants

One97 Communications Ltd., India's leading Mobile Internet Company, closed the deal to acquire the Delhi-based marketing platform MobiVite. The Software-as-a-Service (SaaS) platform enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.

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India is world's one of the fastest growing mobile market. There will be more than 100 million mobile internet users added in the next two years. One97's MobiVite platform will allow brands to tap this large mobile Internet audience.

Vijay Shekhar Sharma, Founder and CEO of One97, says: "We want to be the dominating force of the mobile Internet ecosystem. Bringing MobiVite to One97 allows us to accelerate our journey towards the purpose. Brands and agencies will absolutely love this platform!"

"We are very excited to become a part of the One97 team! We can now offer our innovative mobile internet marketing services to larger customer base," comments Sanjay Goel, Founder & CEO of MobiVite. "The next generation of mobile sites will be extremely sophisticated, focusing on opt-in marketing and driving sales among mobile users via its integrated business tools. At MobiVite it is not the future, it's now."

Sanjay Goel is an entrepreneur at heart and with MobiVite he starts a new journey. Google's "Let's Talk Mobile" program has even chosen MobiVite as a key vendor to enable businesses to market mobile websites.

About One97 Communications

One97 is India's leading Mobile Internet Company. Driven by great consumer experience One97 offers digital goods & services to mobile consumers under its Paytm brand. The company also offers Mobile Advertising and Mobile Payments for merchants. One97 is backed by marquee investors SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank and has offices in India, Middle East and Africa. More on www.One97.com

About MobiVite

MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for business owners, marketing managers and agencies to create and publish mobile optimized websites/landing pages with innovative engagement and monetization capabilities. More on http://www.mobivite.net/

Primary Media Contact: Antje Pfahl, antje.pfahl@one97.net, 91-95-60609657

Secondary Media Contact: Sonia Dhawan, sonia.dhawan@one97.net, 91-98-99811761