Click here to close now.

Welcome!

Virtualization Authors: Carmen Gonzalez, Pat Romanski, Elizabeth White, Liz McMillan, Robin Kent

Blog Feed Post

Vblock: Simplifying The Private Cloud Strategy


Today we will be talking about VCE’s cloud infrastructure product, the Vblock. Gartner’s recent study that through next year 60% of enterprises will embrace some form of cloud adoption, has enlightened the competitive cloud vendor market. But at the same time, does the cloud industry need to be driven by vendor competition or vendor collaboration? Archie Hendryx of VCE Technology Solutions discusses this very matter.

EM360°: Could you tell us about VCE and why cloud has played a big part in your company’s solutions?

Archie: VCE is a unique start up company formed via joint investments from EMC, Cisco, VMware and Intel that has been operating for just over three years. Its focus is solely on building the world's most advanced converged infrastructure, the Vblock. The Vblock is a pretested, prevalidated and preconfigured and more importantly pre-integrated infrastructure solution of storage, compute, networking and hypervisor; so in other words it ships out as a single SKU and product to the customer.

Personally I like to equate VCE as a revolutionary that has changed the way we view infrastructure as it’s manufacturing and selling infrastructure as a product much in the way like you buy a car such as an Audi. When you buy an Audi you may have different components from different vendors that make up that car but what the end user is purchasing is a single product. Similarly with the Vblock while we may use different components from our investors Cisco, EMC, VMware and Intel the end user is acquiring a product.  Because it’s a standardized product, the Vblock models are exactly the same regardless of geographical location, which completely radicalizes and simplifies the customer experience of infrastructure and consequently mitigates the typical risk associated with it.

As for how the cloud has played a big part in VCE’s success, one of the major criticisms of private clouds is that the end user still has to build, manage and maintain the infrastructure to the extent that they are continuing the ‘keeping the lights on’ approach of IT. Ultimately this lacks the economic benefit that makes cloud computing such an intriguing concept. Hence what we and our customers quickly realized is that a private cloud’s success ultimately depends on the stability, reliability, scalability and performance of its infrastructure. By going the Vblock route our customers immediately attain that stability, reliability, scalability and performance and consequently accelerate their private cloud initiatives. For example with support issues, VCE alone are the owner of the ticket because the Vblock is their product. Once the Vblock has been shipped out problems that might potentially be faced by a customer in Glasgow can easily be tested on a like-for-like standard Vblock in our labs. This rapidly resolves performance issues or trouble tickets.

The other distinctive feature of the Vblock is its accelerated deployment. We ship to the customer a ready assembled logically configured product and solution in only 30-45 working days, from procurement to production. This has an immediate effect in terms of the reduction in cost of ownership, especially when the businesses demand that instant platform for their new projects.

EM360°: Your latest cloud infrastructure solution sees your components from the Vblock, integrating with VMware’s new cloud solutions system. Can you tell me why industry collaboration is seen to be prominent in today's market?

Archie: What I think has driven this is a change in mindset of customers which has been initiated by the concept of cloud computing. Customers are reassessing the way they procure IT and they want a simplified and accelerated experience that doesn't require having to go to multiple vendors and solutions. I think vendors that are still only focused on storage or servers and have not looked at expanding their offerings via alliances or acquisitions are either going to fold or be swallowed up by the big fishes as they look to add to their portfolios. This is one of the reasons why the latest announcement from VMware and their vCloud suite is so exciting and of course VCE’s support and integration for it.

If VCE and the Vblock are responsible for accelerating your journey to the private cloud you could say that adding this vCloud suite would pretty much give it a major turbo boost.


EM360°: Are copyright factors, or other vendors sussing out each other’s strengths and weaknesses, a problem when you encounter a project like this?

Archie: That's a really interesting question and certainly I have experienced that in previous roles, especially when I was with initiatives such as Storage Networking Industry Association (SNIA) when they had SMI-S compliancy. We were always promised that SMI-S compliancy would allow us to have the utopia of a single pane of glass for heterogeneous storage arrays, regardless of whether the storage array was from HDS, HP or EMC. Sadly this was never the case. As none of the vendors opened up fully and you only ended up with around 60% functionality, which ultimately meant that you went back to the native tools and multiple management panes of glass that you had anyway. You could not really blame the vendors as it would be naive to think that one vendor would allow its competitor to dissect their micro-code. This mindset is not going to change. So that is why you will see vendors deciding to procure their own server companies or storage vendors to provide this end-to-end stack.

At VCE we are in a very unique position where our investors are not competing with each other, and for us they are ultimately the component providers to our product. We don't necessarily support or include all of our investors’ products or portfolios as components, only those we feel really best integrate with our single end user product. Once we have our specific components defined from our investors based on our standards we then pre-integrate and manufacture our product as a comprehensive solution. While our competitors and even our investors have such a large portfolio of products and offerings, VCE only do Vblocks and hence only focus on improving and optimizing Vblocks, enabling us to do things which others in the industry have only dreamed of, and this will be announced very soon.


EM360°: Today's enterprise market is obviously rather confused and what some other analysts are also thinking.  I don’t think some companies know what they want for their departments, whether to embrace public, open, private or a bit of both — hybrid functions. A lot of vendors are doing their own spin on cloud, particularly the niche players. Is the industry doing enough to simplify the product offering?

Archie: In a nutshell no. There is still a lot of confusion out there and smoke screen marketing from various vendors and this hasn't helped the end user decide or make the distinction between the various offerings and what is best for them. What we have found most recently with a lot of our enterprise clients is that they initially look at us as part of a storage server or datacenter refresh. While they may have some cloud initiatives, they really have little or no idea on how to achieve them, certainly in terms of the traditional model of IT procurement and deployment.

Once they understand the concept of the Vblock and how VCE can provide them a productized, risk free infrastructure we immediately see them come to the realisation of how this could be aligned to a Private Cloud model that in turn could develop to a Hybrid cloud. Once the customer realizes how agile and quick the deployment of their infrastructure could be with a Vblock , we nearly always find them talking and feeling freer to think higher up the stack with strategic discussions and plans on how they can deploy a management and orchestration solution and service portal. Ultimately if you want people to really understand the Cloud and what’s best for them you’ve got to show them how you take away the risk from their traditional IT and infrastructure challenges.


EM360°: Have we seen innovation thrive in the cloud infrastructure management market, and what kinds of developments and developments have really caught your eye today?

Archie: There are a lot great products and suites out there. Every day we are seeing improvements in the look and the feel of such products as they come closer to providing that public cloud experience to the private cloud. I think the challenge of all of these solutions up to now is that they have to be integrating with all of the components of the infrastructure as separate entities, especially when it comes to designing and deploying orchestration. Without trying to reveal too much what VCE will be bringing out, I can certainly say that it will completely revolutionize and simplify this, where the product will now be managed, monitored and orchestrated as exactly that, a single Vblock product. When this development comes it will really excite many and completely transform the private cloud infrastructure model going forward.

EM360°: Are there any final thoughts you would like to leave our readers with as to how the cloud infrastructure market will play out in the future, what kind of systems we could be using and how enterprises should look to plan ahead?

Archie: The industry is at an inflection point. The approach to IT is changing and is affecting the way customers and vendors approach and procure infrastructure, specifically with regards to the mission critical applications that they ultimately depend on. This is going to lead to more converged infrastructure offerings that are eventually going to pretty much get to the point where VCE are, which is a standardized product offering, or as we like to call it an x86 mainframe. One CTO of a customer recently  said to me that if I do not look at purchasing the components of the power and cooling of my datacenter, why should I do that with my infrastructure? That kind of summed it up for me because there is going to come a time when people will look back at the way open systems IT was purchased and deployed as ludicrous as someone today buying all of the components of a laptop, putting it all together, somehow expecting it to work perfectly and then be supported seamlessly by all of the vendors of the components.

To take that laptop analogy further what we will eventually see with infrastructure viewed and built as a product, is a new way to manage, monitor and update it as a product. For example when you update your laptop you are automatically notified of the patches and it’s a single click of the button for the single product. You don’t receive an update for your keyboard, followed by an update for your screen only for a week later to be sent another update for your CD-ROM. Concurrently when it comes to support you don’t log a call with the manufacturer of the CD-ROM component of your laptop you go directly to the manufacturer of the product. Imagine that same experience with your Cloud infrastructure where it alerts you of a single seamless update for the whole product? Where it has a true single management pane and presents itself to the end user as a single entity? Imagine how that would simplify the configuration, orchestration and management of the Private Cloud. That’s where the future lies and to be honest it might not be that far away.

Excerpt from interview & live podcast with Enterprise Management 360 Magazine

Read the original blog entry...

More Stories By Archie Hendryx

SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

@ThingsExpo Stories
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured. In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forward for enterprises who wish to leverage the resulting complex recurring revenue models, adding valu...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool f...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...