Welcome!

Containers Expo Blog Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui

News Feed Item

JSC Grindeks Implements Cegedim Relationship Management’s Award-Winning* Cloud-Based Mobile Intelligence™ and OneKey™ Database Solution Suite

Cegedim Relationship Management today announced that JSC Grindeks has fully upgraded to the next generation customer relationship management (CRM) platform, cloud-based Mobile Intelligence™, in order to utilize rich back-end functionalities. By also implementing OneKey™, the company will drive superior market knowledge to bolster its multi-channel approach to the Baltic States’ Life Sciences market. Baltics-based JSC Grindeks delivers an innovate portfolio of brand and generic prescription and OTC products, as well as active ingredients which continue to prove their commitment to vital therapeutic areas and a truly patient-centric mission.

Next Generation Mobile CRM and Data Solution Suite Empowers Companies to Create Deeper Customer Interactions While Curbing Operational Costs
The Russian market is achieving growth through domestic pharma innovation initiatives, favoring generics for governmental formularies, and featuring a culture of self-care. As a result, companies must fully capitalize on the multi-channel approach to brand, generic and OTC segments. Best practices in the multi-target strategy require groundbreaking third-party data support, and solution functionalities to drive down costs in order to significantly improve ROI.

Cegedim Relationship Management’s revolutionary Mobile Intelligence, an end-to-end cloud-based solution, affords JSC Grindeks with interactive dashboards to control expenditures at each level of their layered business structure. Additionally, OneKey, the most consistently updated database with over 8 million Healthcare Professionals (HCPs), strengthens JSC Grindeks’ ability to perform better targeting and segmentation strategies via local and regional market-specific data – fostering more robust engagement across the Baltic’s maturing stakeholder structure.

“We have witnessed Cegedim Relationship Management’s proven track record throughout our relationship. We selected them to upgrade our solution to better leverage our diversified method of driving value in our distinctive market,” said Alexander Kondratiev, Sales and Marketing Director, JSC Grindeks Rus. “We sought to drive enhanced field user efficiency, collaboration and communication, as well as leverage a comprehensive client database, and reduce yearly costs. Essentially, the Mobile Intelligence and OneKey suite transforms our needs into actionable strategies.”

“Mobile Intelligence powered by OneKey enables Grindeks to better sustain innovation despite fluxes in the Baltic States’ markets,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “Enabling companies with functionalities for greater governance is the crux of our customer-centric commitment. Robust data combined with cloud-based mobile solutions fosters valuable insights into today’s expanding markets in order to significantly maximize sales efficiency throughout our global industry.”

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

About Cegedim Relationship Management:  

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

 

To learn more, please visit: www.cegedim.com/rm.

Follow Cegedim Relationship Management on LinkedIn and Twitter.

 
About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

To learn more, please visit: www.cegedim.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...