Click here to close now.

Welcome!

Containers Authors: Liz McMillan, Hovhannes Avoyan, David Sprott, AppDynamics Blog, Kelly Murphy

Blog Feed Post

Tapit raises $2.3m Series A to expand its NFC ecosystem globally

SYDNEY - December 20, 2012 - Near Field Communications (NFC) pioneer, Tapit Media Pty Ltd, has completed a $2.3m Series A round led by MPC Ventures Pty Limited, a subsidiary of Sydney based Monash Private Capital Pty Limited. Other investors in the consortium include IT entrepreneurs David Shein and David Thrum, as well as global venture capitalist Jon Medved's ourcrowd.com. The transaction marks one of the first NFC content delivery related Series A rounds in the world and one of only a handful of Series A transactions in Australia.

Tapit has created an enterprise grade NFC ecosystem to simplify the way people get content and information when they are out and about. All people have to do is tap one of the Tapit symbols with their phone and they access information immediately. No application on the phone is required, the technology reduces the need for search, QR and thumb typing.

Tapit encoded NFC chips are placed in or on physical objects such as outdoor advertising, retail shelves, product packaging, transport timetables, shop windows, food court tables and tourist information points. Once tapped, by an NFC enabled phone, they direct the phone to the Tapit cloud based infrastructure which then delivers the content, coupons or information via mobile data networks. The system then profiles engagement delivering clients detailed reports on people's physical interactions with the "tapified" objects.

Jamie Conyngham CEO & Co-Founder of Tapit said "The Series A expansion capital will propel Tapit and our concept of 'Impulse Content' onto the global stage. The Monash team is the definition of 'smart money', as lead investor they are bringing a wealth of high-level contacts, associated companies, financial and M&A experience. This will assist in accelerating Tapit's growth."

Geoff Levy AO and Joey Fridman, co-founders of Monash Private Capital commented:
"We have been impressed with the Tapit product offering and management team, and the traction that they have already established with their blue chip customer base. We look forward to working with Jamie, Andrew and team, and assisting them achieve their global expansion strategy".

The funds will be used to continue Tapit's rapid traction in the area of NFC marketing with an international focus. In 2012 Tapit executed a number of NFC world firsts in Outdoor Advertising, Retail, Tourism, Small Business and Events.

Andrew Davis, Tapit Head of Operations & Co-Founder added "I'm thrilled with this Series A result. We're looking forward to scaling our existing relationships with global clients and bringing the magic of Tapit to our new international markets of operation. "

Some of the biggest companies in the world have now used the Tapit Ecosystem including Microsoft, Samsung, Vodafone, Telstra, HTC, PHD, Universal McCann, Johnston & Johnston, Unilever, Prudential, Clear Channel, JCDecaux, Coca Cola and Virgin Mobile. In 2013, via Monash Private Capital's network, Tapit will gain an instant footprint in South Africa, Israel, India and Mexico. Additionally, Tapit will expand its sales and marketing operations giving it a local presence in US, UK, Sweden, Japan, Vietnam, UAE, Singapore and potentially China.

ABI Research says 102m NFC handsets were shipped in 2012 and a further 285m to ship in 2013. Nine of the top ten handset makers now have NFC handsets and Samsung is in the lead with the global success of the NFC enabled SIII. According to Juniper, global NFC retail transaction values are now expected to reach US $110bn in 2017.

About Tapit (tapit.com.au)
Founded March 2011, Tapit exists to simplify the way people access information on their mobile phones. Partnering with innovative media & creative agencies, advertisers, retailers, government and media owners, Tapit turns static environments into interactive ones using Near Field Communications (NFC) as the enabler. Tapit is headquartered in Sydney, Australia.

Contact // [email protected]
You Tube Channel // youtube.com/user/tapitnfcmarketing

About Monash Private Capital (monashprivatecapital.com.au)
Monash Private Capital is a Sydney based independent principal investment and advisory firm providing capital, asset management and strategic advisory solutions. Key areas of business include real estate, private equity, venture capital and independent advisory services to high net worth and corporate clients.

MPC Ventures, seeks to invest in early and expansion stage opportunities that have a strong competitive advantage, entrepreneurial and passionate founders, globally scalable business models and a plausible exit strategy. MPC Ventures takes a hands-on approach and provides operational support, strategic direction, mentoring, and help open doors. Its venture capital networks extend to the U.S.A., Europe, South Africa and Israel.

Contact // [email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.