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For the Eighth Consecutive Year, Amazon Ranks #1 in Customer Satisfaction During the Holiday Shopping Season

(NASDAQ: AMZN)—Amazon today announced that for the eighth consecutive year, the company ranks #1 in customer satisfaction during the holiday shopping season according to the ForeSee annual Holiday E-Retail Satisfaction Index. ForeSee surveyed over 24,000 customers between Thanksgiving and Christmas, asking them to rate their satisfaction with the top 100 retailers. For the second year in a row, Amazon’s score of 88 is the highest ever attained by any retailer in the study. Amazon also announced today that 2012 was its biggest holiday ever with over 26.5 million items ordered worldwide on its peak day, which is a record-breaking 306 items per second. Also for the second year in a row, Amazon’s tablet was the most popular item for customers—Kindle Fire HD continued its run as the #1 best-selling, most gifted, and most wished for product across the millions of items available on Amazon worldwide since its introduction 15 weeks ago.

“To achieve such high customer satisfaction scores and sustain them over time is a remarkable feat that remains unmatched by any other e-retailer,” Larry Freed, author of the study and president and CEO of ForeSee, a customer experience analytics firm.

“We are grateful to customers for once again ranking us at the top of the ForeSee customer satisfaction survey and for choosing to shop at Amazon this holiday,” said Jeff Bezos, founder and CEO of “On behalf of Amazon employees around the world, we wish everyone happy holidays and the very best for the coming year.”

Kindle and Amazon Digital Facts:

  • Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle hold the top four spots on the Amazon worldwide best seller charts since launch.
  • Cyber Monday 2012 was the biggest day ever for Kindle sales worldwide.
  • Christmas Day was the biggest day ever for digital downloads across Amazon’s selection of over 23 million movies, TV shows, songs, magazines, books, audiobooks, and popular apps and games.
  • The most gifted Kindle book during the holiday season was “The Signal and the Noise: Why So Many Predictions Fail-but Some Don't,” by Nate Silver.
  • Selection in the Kindle Owners’ Lending Library in 2012 grew from 75,000 books to over 250,000 books—books that Kindle owners with a Prime membership can borrow for free with no due dates in the US, UK, Germany and France.
  • More than 175,000 exclusive books were added to the Kindle store in 2012.
  • 23 Kindle Direct Publishing (KDP) authors each sold over 250,000 copies of their books in 2012. Top sellers this year include Hugh Howey, author of the New York Times best seller “WOOL,” Stephanie Bond, author of “Stop the Wedding!,” the #2 best-selling book in the Kindle Store in December, and Barbara Freethy and CJ Lyons—both members of the Kindle Million Club.
  • Amazon’s digital media selection grew to over 23 million movies, TV shows, songs, magazines, books, audiobooks, and popular apps and games in 2012, an increase from 19 million in 2011.
  • Prime Instant Video selection increased from 12,000 to over 33,000 movies and TV episodes in 2012. Amazon Instant Video selection increased from 100,000 to 145,000 movies and TV episodes.
  • Amazon Appstore for Android selection nearly tripled in 2012 over 2011.
  • Sales of apps and games during the holiday period alone were up more than 250 percent over the same period last year.

Holiday Fun Facts:


  • Amazon customers took advantage of free shipping over the holidays, saving hundreds of millions of dollars with Amazon Prime and Free Super Saver Shipping.
  • On its peak day, Amazon’s worldwide fulfillment network shipped over 15.6 million units across all product categories.
  • The last Prime One-Day Shipping order that was delivered in time for Christmas was placed on Dec. 22 at 11:52 p.m. PST and shipped to Fayetteville, GA. The item was Roxy Women’s Hot Cocoa Slippers.
  • The last Local Express Delivery order that was delivered in time for Christmas went to Seattle, WA. It was a Case Logic 14.1-Inch Laptop Attaché that was ordered at 11:44 a.m. PST on Christmas Eve and delivered at 2:44 p.m. PST.

Customer Purchases:

  • On the peak day, Nov. 26, customers ordered more than 26.5 million items worldwide across all product categories, which is a record-breaking 306 items per second.
  • Amazon customers purchased more than one toy per second on mobile devices.
  • Amazon customers purchased enough copies of the “Fifty Shades” trilogy by E.L. James, including “Fifty Shades of Grey,” “Fifty Shades Darker,” “Fifty Shades Freed” and the trilogy box set, to create a stack 445 times taller than the Space Needle.
  • The cumulative weight of the “Bond 50” Blu-ray sets purchased by Amazon customers this holiday season would be 800 times the weight of Daniel Craig.
  • If each customer that purchased a copy of Just Dance 4 played the game for one hour, the total number of calories burned would equal half a million slices of fruitcake.
  • Amazon customers purchased enough TVs to cover the field of every NFL stadium.
  • Amazon customers purchased enough vinyl copies of The Beatles albums that if laid flat would extend 20 times the length of Abbey Road in London.
  • The Amazon MP3 store has sold enough music for everyone at Woodstock ’69 to jam out to another three days of music for peace and love.
  • If you stacked every Christmas Story Leg Lamp purchased by Amazon customers this holiday season, the height would reach the top of Mt. Everest.
  • Amazon customers purchased enough sports team garden gnomes to fill every seat in Madison Square Garden.
  • Amazon customers purchased enough Angry Birds plush toys to stretch 285 times the height of the tallest tree in the world, located in California’s Redwood Forest.
  • Amazon’s third-party sellers sold enough Lindt truffles to serve one to every traveler passing through Chicago O’Hare Airport over a weekend.
  • Amazon’s third-party sellers sold enough HDMI cables to make three round-trips to the International Space Station.
  • Amazon customers added more than 15 million toys to their Wish Lists this holiday season.

Holiday Best Sellers ( only):

  • Electronics: Kindle Fire HD 7”; Kindle Fire; and Kindle Fire HD 8.9”
  • TVs: VIZIO 60-inch Razor LED Smart HDTV; Panasonic VIERA 55-Inch 3D Plasma TV; and Samsung 32-Inch LED HDTV
  • Cameras: Canon PowerShot A2300 Digital Camera; Canon PowerShot S100 Digital Camera; and Canon 55-250mm Telephoto Zoom Lens
  • Toys: Spot It; Perplexus Maze Game; and LEGO Ultimate Building Set
  • Baby: Baby Einstein Take Along Tunes; Cloud b Twilight Turtle Constellation Night Light; and Vulli Sophie the Giraffe Teether
  • Video Games: Just Dance 4; Call of Duty: Black Ops II; and Assassin’s Creed III
  • Books: “Fifty Shades of Grey” by E.L. James; “Fifty Shades Darker” by E.L. James; and “Fifty Shades Freed” by E.L. James
  • Kindle Books: “The Racketeer” by John Grisham; “Gone Girl: A Novel” by Gillian Flynn; and “The Edge of Never” by J.A. Redmerski
  • Music: “Red” by Taylor Swift; “Merry Christmas, Baby” by Rod Stewart; and “Babel” by Mumford & Sons
  • Amazon MP3: “The Essential NOW That's What I Call Christmas” by various artists; “Night Visions” by Imagine Dragons; and “Holidays Rule” by various artists
  • Movies & TV: “Dr. Seuss' The Lorax” (DVD); “The Dark Knight Rises” (Blu-ray/DVD combo); and “The Dark Knight” Trilogy (Blu-ray)
  • Amazon Instant Video: “Brave”; “The Campaign”; and “The Dark Knight Rises”
  • Amazon Appstore for Android: Angry Birds Star Wars Premium HD (Kindle Tablet Edition); Minecraft – Pocket Edition; and HD Camera (Kindle Tablet Edition)
  • Sports & Outdoors: SKLZ Pro Mini Basketball Hoop; Mongoose BMX Bike Gel Knee and Elbow Pads; and Razor A Kick Scooter
  • Home: Swarovski 2012 Annual Edition Crystal Snowflake Ornament; Darice 80-Piece Deluxe Art Set; and Brother CS6000i Sewing Machine
  • Kitchen: Corkcicle Classic Wine Chiller; Cuisinart SmartStick Immersion Hand Blender; and Oster Wine Opener with Chiller
  • Watches: Timex Kids' My First Outdoor Black Fast Wrap Velcro Strap Watch; XOXO Women's Rhinestone Accent Gold-Tone Bracelet Watch; and Invicta Men's Pro Diver Collection Silver-Tone Watch
  • Jewelry: "You Hold My Heart Forever" Heart Pendant Necklace; "A Mother Holds Her Childs Hand For A Short While and Their Hearts Forever" Heart Pendant Necklace; and "My Sister My Friend" Open Circle Pendant Necklace
  • Clothing: Levi's Men's 501 Jean; Levi's Men's 505 Straight Fit Jean; and Levi's Men's 550 Relaxed Fit Jean
  • Shoes: UGG Australia Women's Classic Short Boot; Clarks Originals Men's Desert Boot; and TOMS Women's Canvas Slip-On
  • Beauty: HSI The Styler Ceramic Tourmaline Ionic Flat Iron Hair Straightener; Set of 10 Nail Tape Stripe Decoration Sticker Hologram; and SHANY Professional 13-Piece Cosmetic Brush Set with Pouch
  • Health & Personal Care: Panasonic Vortex Nose and Facial Hair Trimmer; Braun Series Pulsonic Shaver System; and Philips Norelco SensoTouch 2D Electric Razor
  • Tools & Home Improvement: Nest Thermostat; Streamlight Nano Light Miniature Keychain LED Flashlight; and DEWALT 18-Volt Drill/Driver Kit
  • Automotive: Swiss+Tech Micro-Max 19-in-1 Keychain; Battery Tender Junior 12V Battery Charger; and Reindeer Car Costume
  • Grocery: Donut Shop K-Cup Packs; Unique Sampler K-Cup Portion Pack; and Ekobrew Cup
  • Wine: 2010 Pink Floyd The Dark Side of the Moon Cabernet Sauvignon; 2010 Rolling Stones Forty Licks Merlot; and 2011 Parducci Small Lot Blend Pinot Noir

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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