Containers Expo Blog Authors: Carmen Gonzalez, Lori MacVittie, Elizabeth White, Yeshim Deniz, Liz McMillan

Related Topics: SDN Journal, Microservices Expo, Microsoft Cloud, Containers Expo Blog, Agile Computing, @CloudExpo, @BigDataExpo

SDN Journal: Article

Emerging IT and Data Center Trends in 2013

Software defined networks (SDNs) will move from hype and vision to implementation

Many companies and enterprises in 2012 witnessed the proliferation of network data as a huge and growing problem across data centers. Additional data center solutions were needed to access, process, analyze, and deliver it instantly on a global basis to millions of users. Several advances and solutions help address these problems and issues. However, data centers are continuing to grow.

According to the 2012 Data Center Industry Census, data centers are expected to grow from US$105 billion to US$120 billion in 2013(DatacenterDynamics. [Oct. 2012]. The 2012 DatacenterDynamics Industry Census). Given this continued growth, more improvements and innovations will be made in the IT and data center industry as 2013 approaches. The following outlines several trends that will emerge and come to fruition in 2013:

1. The Network Adapter Walk of Fame: The Democratization of Hollywood
Digital media (movie editing, CGI, pre-production, broadcast, etc.) is rapidly adopting new IT infrastructure. Film and music video companies are adopting 10GbE network attached storage and application acceleration. Hollywood film editors are now winning Academy Awards not only on vertical solutions with million dollar price tags but also with Apple's FinalCut Pro running on cost-effective Mac workstations. This trend has been driven by the availability of digital media hardware and software technology such as 4K cameras that enable small companies to develop and deliver quality HD content at 1/20 the cost of previous technologies.

2. Intel Down But Not Out
Intel's client business is stalled and the company has not yet made a big win in mobile. Netbooks died a quick, well-deserved death. But in the high-end server segment, during 2013 we should see Intel make sense of all of its high-speed interconnect acquisitions. Just like its support and innovation around Thunderbolt and Lightpeak, we can expect to see products coming from the Cray HPC interconnect, Fulcrum and QLogic acquisitions driving the growth of high-end server, workstation and HPC cluster markets.

3. To Infinity and Beyond: What's after the x86 Architecture?
Customers do have problems with the X86 architecture lacking the ability to directly address performance issues in such areas as graphics, gaming, visualization of seismic data, high-speed analytics to catch threats to national security, as well as real-time packet inspection and Big Data on large-scale clusters using MapReduce. However, various high-performance platforms and tools such as GPUs, cell processors, and FPGAs are available to address parallelization and acceleration techniques. Modern FPGAs represent much more than a multitude of configurable logic gates. They can now justifiably be referred to as a system on a chip (SoC), when integrated with multi-core processors and a rich set of peripherals. During 2013, modern tools such as OpenCL from Altera and open FPGA application acceleration platforms will enable engineers with little hardware experience to write parallel algorithms and execute embedded designs with FPGAs.

4. SDNs, From Hyperbole to Hope
In 2013, software defined networks (SDNs) will move from hype and vision to implementation. Google has already implemented an SDN WAN.

Other Web 2.0 companies are using SDN as a component of their multi-tenant data centers. In the coming year, companies and enterprises of all sizes will be attracted to the promise of building their networks with SDN components. They will be able to move away from closed proprietary switch and router hardware and use horizontal, open networking interfaces running on cost-effective merchant silicon. Agility and security will be key to their success.

5. Clouds: From Vapor to Business Value
Clouds have always been more about a new business model than new products and technologies. To date, Amazon has had the most successful B2B cloud implementation. With the availability of SDNs and other tools, more small and medium businesses will outsource compute and services to public clouds, while IT managers at large Fortune 100 enterprises will build hybrid clouds serving internal clients and external customers. Inevitably, as more valuable individual and corporate data moves to these clouds, bad guys will attempt to gain access to private information, making security even more vital.

6. The Need for Real-Time Security at Web 2.0 Speed
In this brave new world, IT managers and security architects will need to implement data loss prevention, intrusion detection and intrusion prevention schemes that operate in real time. Embedded network security systems using the latest FGPAs deployed as bumps in the wire in distributed security architecture will be the ideal response to this challenge.

From cloud and SDN solidifying their role in IT, to networking becoming a key component in entertainment, 2013 will be designated the "Year of IT and data centers." More organizations will implement data center technology while making more strategic IT decisions to increase successes.

More Stories By Bruce Tolley

Bruce Tolley, PhD, is Vice President, Solutions and Outbound Marketing, at Solarflare. Previously, he served as Solarflare's Vice President of Marketing, and earlier Director of Product Management. Prior to joining Solarflare, Tolley was a Senior Product Line Manager at Cisco Systems where he managed the Ethernet transceiver business, and launched Layer 2/3/4, Metro Ethernet, 10 Gigabit switches. Prior to Cisco, he served in various marketing management roles at 3Com Corporation.

Formerly Study Group Chair of the IEEE 802.3aq 10GBASE-LRM standards project, Tolley has been frequent contributor to the IEEE 802.3 Ethernet standards projects. He holds a BA from UC Santa Cruz, MA from Stanford University, MBA from Haas School of Business, UC Berkeley, and a PhD from Stanford University.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...