Welcome!

Containers Expo Blog Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Ravi Rajamiyer

News Feed Item

Phunware Buys TapIt Media Group

Continues Aggressive Push for "Mobile Cloud" Leadership Globally

AUSTIN, TX -- (Marketwire) -- 01/02/13 -- Phunware, the leader in enterprise branded mobile application infrastructure and experiences, today announced that it has acquired TapIt Media Group, a leading global independent mobile advertising company. Phunware purchased TapIt for a total purchase price of $23M and the acquisition closed formally on December 28th. The transaction was unanimously approved by the Boards of Directors for both companies and Phunware assumed all TapIt facilities and employees in both Irvine, California, and Rockville, Maryland, at closing.

"TapIt by Phunware" -- a branded mobile advertising network and Mobile-as-a-Service (MaaS) monetization module for iOS and Android mobile applications -- will represent the core of Phunware's cloud-based MaaS Advertising mobile platform. With more than 30,000 active publishers, TapIt maximizes mobile monetization through a comprehensive advertising product suite inclusive of self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving. TapIt currently supports more than six billion ad impressions per month in more than 220 countries worldwide.

"We are extremely excited to add further breadth and depth to the existing global scale of our core MaaS platform product offerings," said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. "The TapIt acquisition and the talent and expertise represented by its employee base will not only accelerate our operational velocity to start 2013, but it will also cement our leadership position as the dominant 'mobile cloud' provider globally."

In today's mobile world, brands, publishers, advertisers and application users all demand excellence in every facet of the global mobile ecosystem. Point and partial solutions will soon give way to fully integrated solutions that can exceed the needs and requirements of demanding mobile audiences around the world. Phunware brings the "mobile cloud" to the forefront of this new anytime, anywhere world by enabling highly engaging experiences across multiple touch points that fulfill the appetite of increasingly sophisticated audiences while simultaneously solving the underlying operational and monetization headaches of those required to reach, engage and delight them. The future of mobile will be defined by those who understand and embrace the power of these fully integrated global solutions across client, server and content to deliver audiences whatever they want, whenever they want it, wherever they are, on their devices of choice, in their languages of choice, at scale.

"We are honored to become part of the Phunware family, as our combined mobile platform offerings will add operational value, insight and control to both advertisers and publishers alike," said Giancarlo Maniaci, Co-Founder and CEO of TapIt Media Group. "With the velocity of adoption and maturation of mobile increasing daily, we strongly believe that fully integrated, easy to use, simple to deploy and all inclusive mobile platforms like Phunware's MaaS will soon define both 'best of breed' and the new global mobile standard."

Phunware customers include the NFL, NASCAR, CBS, NBC Universal, The CW, ESPN, E!, OWN, Univision, Demand Media, Circuit of the Americas, The Grove, NHRA, Daily Candy, Qualcomm, Samsung, Freescale, AMD, HomeAway, McDonald's, Turner, Discovery and FUNimation amongst many others both public and private. Through the acquisition of TapIt, Phunware has also added additional customers including M&C Saatchi, Disney, Toyota, Amazon, EA Sports, MSNBC, Rovio (Angry Birds) and many others both domestically and abroad.

Siemer & Associates was advisor to TapIt Media Group on the transaction, while Phunware was self represented.

About Phunware
Phunware is the global pioneer of Mobile-as-a-Service (MaaS) -- the only fully integrated services platform that enables brands to engage, manage and monetize users on mobile. Phunware has introduced category defining experiences that have challenged the outer limits of the most advanced mobile devices for the world's most respected brands. For more information, visit Phunware at www.phunware.com or follow us on Twitter at @Phunware. Everything you need to succeed on mobile™.

About TapIt Media Group
TapIt!™ is a leading global independent mobile advertising company. With advanced technology and proprietary tools, TapIt!™ is dedicated to serving our agencies, partners, brands and advertisers alike to accomplish successful mobile executions. We are obsessed with meeting the needs of application developers seeking to maximize ad revenue and leverage our unique line up of ad units, growing demand and unprecedented service. With an emphasis on Brand Performance, TapIt!™ focuses on the metrics and goals that make our partners successful. Mobile developers can visit clients.tapit.com to find out how they can make more by monetizing their applications with TapIt!™. For more information, visit TapIt!™ at www.TapIt.com or follow us on Twitter at @TapIt!media.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.