|By PR Newswire||
|January 14, 2013 10:56 AM EST||
WALTHAM, Mass., Jan. 14, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced a partner program for its Global Marketing Operations (GMO) solution. With the program, Lionbridge will integrate market-leading marketing technology solutions from partners including ActiveStandards, BrightEdge, Dotsub, PlyMedia and Sitecore with its GMO services. As a result marketers can now work with a single partner to access the most advanced technology-enabled solutions for producing, managing and delivering multichannel digital marketing campaigns and content in local markets worldwide.
The chosen partners represent the top companies in SEO management, video translation, web content management, marketing automation, web analytics and web quality management. By combining these market-leading technologies with Lionbridge GMO solutions, clients gain access to best of breed technology as part of their GMO solutions. As a result, enterprises can enjoy powerful benefits including the ability to:
- Increase search engine traffic across all global markets
- Ensure global consistency and local relevance in campaign design, copy and localization
- Reduce cycle times to rollout global campaigns and product launches
- Support powerful analytics on tens of thousands of keywords, millions of pages, and billions of backlinks across global markets worldwide
- Attract and target website visitors with personalized content, multivariate testing and integrated campaigns across geographies
- Localize videos (captions, subtitles & transcripts) for live and on-demand video
- Optimize the quality and compliance of web properties globally
"Marketing organizations often struggle to implement and manage global marketing programs across numerous, technology systems," said Marc Osofsky, SVP Marketing of Lionbridge. "The combination of our innovative partner technologies with Lionbridge's global resources, program management processes and proven global marketing services enable CMOs to streamline their global marketing ecosystem and provide consistent, relevant experiences in any market and in any language."
The Global Marketing Operations (GMO) partnership solutions include:
- Best practice operational processes on each platform
- Fully bundled technology in a usage fee model
- Pre-integration to Lionbridge GeoFluent real-time translation suite
- Trained offshore resources on chosen platform
Initial partners in the GMO partner program include ActiveStandards, BrightEdge, a global leader in enterprise SEO, Dotsub, a provider of systems for creating and viewing subtitles for videos in multiple languages, PlyMedia, a leader in the development, deployment and service of technology platforms for digital advertising and online media content and Sitecore, a leading web content management and customer experience management software company.
"Delivery of a successful digital strategy in today's highly competitive and increasingly complex global marketplaces requires underpinning by good quality websites and digital interactions," said Simon Lande, CEO, ActiveStandards. "By integrating ActiveStandards Web Quality Management, Lionbridge is ensuring their customers continuously benefit from industry best practice and create high quality user experiences, helping them to achieve successful global customer engagement programs."
"Companies increasingly seek global, enterprise-scale SEO and need a platform and global services to match to execute their strategies," said Brad Mattick, VP Marketing at BrightEdge Technologies, Inc. "The combination of the highly scalable BrightEdge SEO platform with the Lionbridge GMO global sourcing model delivers a compelling solution for marketers seeking to rapidly achieve global enterprise scale."
"Video for global content marketing is growing exponentially," said Michael Smolens, Founder & Chairman of Dotsub. "Lionbridge is the first leading translation firm to offer a faster, cheaper video translation and captioning model for their clients."
"Marketers have a significant set of challenges – including translation of content and campaigns across websites, global program management, building and managing a network of outsourcers, and more," said Amar Patel, Senior Technology Partner Manager, Sitecore. "By extending our partnership with Lionbridge, our customers can now deliver translated, localized multichannel marketing campaigns and web content faster and with less third-party involvement."
The global digital marketing solutions are all available today.
About Lionbridge GMO
Lionbridge's Global Marketing Operations (GMO) is a suite of global marketing services that enable global marketers to outperform competitor search rankings, increase traffic 30-100%, reduce campaign cycle time 30%, and reduce the total cost of global campaign execution by 20%. Through our Global Customer LifecycleSM approach, clients see higher search rankings, more traffic and revenue, faster product adoption and satisfaction and increased loyalty.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
- For more information on Lionbridge Global Marketing Ops services portfolio, visit: www.globalmarketingops.com.
- On Twitter, follow @GlobalMktgOps
- Visit the Lionbridge GMO Facebook page www.facebook.com/GlobalMktgOps to join the conversation
- Visit the Lionbridge GMO blog to stay up-to-date on industry insights http://blog.lionbridge.com/marketing
SOURCE Lionbridge Technologies, Inc.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 24, 2016 10:45 AM EDT Reads: 3,849
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 24, 2016 10:15 AM EDT Reads: 1,057
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 24, 2016 09:15 AM EDT Reads: 4,667
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Oct. 24, 2016 09:00 AM EDT Reads: 2,308
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 24, 2016 08:15 AM EDT Reads: 3,145
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 24, 2016 08:00 AM EDT Reads: 851
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 24, 2016 07:30 AM EDT Reads: 2,560
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 24, 2016 07:15 AM EDT Reads: 942
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 24, 2016 05:45 AM EDT Reads: 11,383
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Oct. 24, 2016 05:00 AM EDT Reads: 5,540
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
Oct. 24, 2016 05:00 AM EDT Reads: 3,102
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Oct. 24, 2016 05:00 AM EDT Reads: 2,502
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 24, 2016 04:30 AM EDT Reads: 1,330
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 24, 2016 04:30 AM EDT Reads: 2,508
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 24, 2016 04:00 AM EDT Reads: 1,723
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 24, 2016 03:45 AM EDT Reads: 973
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 24, 2016 03:45 AM EDT Reads: 901
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 24, 2016 03:30 AM EDT Reads: 9,677
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 24, 2016 02:45 AM EDT Reads: 1,107
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 24, 2016 02:30 AM EDT Reads: 1,082