Welcome!

Containers Expo Blog Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Zakia Bouachraoui

Related Topics: @CloudExpo, Mobile IoT, Microservices Expo, Containers Expo Blog, Agile Computing, @DXWorldExpo

@CloudExpo: Article

Redefining Cloud Computing: Cloud Calling and Smartphones

Simplicity for end-user use requires complex infrastructure and software that no one really sees (or cares about)

With more smartphones being utilized everywhere, should we be redefining cloud computing? If not redefining it, at least recalibrating it to encompass and fit new edge technology that is becoming the device of choice.

Many organizations that are looking at implementing cloud computing should also be looking at BYOD (Bring Your Own Device) concepts that focus on smartphones and tablets.

Why? More people are using smartphones and tablets than PCs today. They don't want to be burdened with "computing," that sounds too technical. All they want to do is make a call and get things done.

Distillation of Applications to Apps
Middleware, firewalls, hosted services, infrastructure, and all the other complex facets of data-centric applications need to be re-engineered and streamlined to fit into the new choice in edge technology. No it's not the next laptop or PC; it's the smartphone and tablet.

People don't care about all the technical interfaces, the connectivity concepts, or any of the other techie jargon that make applications work. All they want to do is pull out their smartphone and complete a transaction. No wait, that is too techie. All they want to do is make a cloud call.

What is a cloud call? A cloud call can be anything. It can be:

  • Pulling up a video
  • Paying for an item (digital wallet)
  • Doing a Google search
  • Asking for directions
  • Making reservations
  • Playing a game
  • Just making a phone call

Some social media "tools" might be still searching for relevance and a better way to monetization, but what they have done is bring in a very casual type of user who isn't enamored by glitzy tech issues or complex interfaces.

The casual user just wants to communicate with others and facilitate transactions to make life simpler. They don't want to earn a degree in computer science in order to use their phone.

Convergence of Edge Technology
When you go out of the house, do you always take your laptop? Do you always take a tablet? No, the only device that you take out is your smartphone.

If the smartphone is going to be viewed as the new "universal" edge technology, then all applications have to be designed with that in mind. This means adjusting to certain issues and weaknesses, like power consumption and screen size.

There are already big shifts in reworking real estate and intelligent buildings so that smartphones can be applied as edge technology where no interfacing end-user technology exists.

A great example is a sports stadium. Going to the game, no one is lugging a laptop or toting a tablet, but they are bringing in their smartphone. If the smartphone can be used as the "edge technology" for interactivity with the stadium's network," look at all the apps that can be developed for a richer fan experience.

This is happening already and you have the ability to order concessions, order team wear and other event memorabilia from your seat.

This is breathing new life into the stadium as well as the teams' revenues without having to build out a total network infrastructure to a 70,000 seat stadium. Could you imagine the cost of putting in an electronic terminal device at every seat and hooking it back up to a group of servers?

Next-generation real estate and commercial buildings have to take all this into consideration as people adopt new "edge technology" that is not tied to or limited to the company that they work at.

"Let your fingers do the walking" has been replaced with "Let your fingers do the shopping."

•   •   •

Copyright 2013 - James Carlini

More Stories By James Carlini

James Carlini, MBA, a certified Infrastructure Consultant, keynote speaker and former award-winning Adjunct Professor at Northwestern University, has advised on mission-critical networks. Clients include the Chicago Mercantile Exchange, GLOBEX, and City of Chicago’s 911 Center. An expert witness in civil and federal courts on network infrastructure, he has worked with AT&T, Sprint and others.

Follow daily Carlini-isms at www.twitter.com/JAMESCARLINI

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...