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Mobile and Social Businesses are Changing Management

In the picture to the right, would it really matter if you took one small step to the left or right, or even one step back?  Probably not.  You are squashed either way.  I found this quote in the book Social Business by Design, "The real challenge is acting strategically enough to matter." ~ Dion Hinchcliffe and Peter Kim.

That quote resonates with me.  I don't think many companies have yet to understand the enormity of change happening in our society right now.  Aberdeen Group calls it SoMoCo (social, mobile, cloud), Gartner calls it the "Nexus of Forces" (social, mobile, information and cloud), Cognizant calls it SMAC (social, mobile, analytics and cloud).  The combination of these forces, all on your smartphone and tablet, are transforming entire industries and markets.

I speak with companies on a regularly basis that have mobility strategies that look like this:
  • Pilot mobile CRM apps
  • Pilot mobile HR apps
  • Pilot mobile BI reports for managers
The question I would ask again is: "Are these apps strategic enough to matter, and are you deploying at a fast enough pace to matter?"  

The pace of change is happening many times faster than most budget cycles and three-year plans support.  Businesses must recognize the pace of change, so they can know the pace they must respond.  The following quote I found in an article titled, Can Social Media Sell Soap? by Stephen Baker, "The impact of new technologies is invariably misjudeged because we measure the future with yardsticks from the past."

What does this quote mean to you?  To me it means we are measuring mobile ROIs with yardsticks, when we should be measuring in miles.  SMAC must be recognized for the importance and revolution it is.
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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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