Welcome!

Containers Expo Blog Authors: Elizabeth White, Sunil Rajasekar, Ruxit Blog, Pete Waterhouse, Flint Brenton

News Feed Item

China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

BEIJING, Jan. 18, 2013 /PRNewswire/ -- iPinYou, the largest DSP (Demand-Side Platform) in China, today announced a US$20 million round of financing led by CBC (China Broadband Capital) to support the company's hyper-growth trajectory. Participants in the round include Vangoo Investment Partners, a Japan-based VC, and its A round investor Forward Capital. The proceeds will be used to upgrade the company's product, technology and executive and staff recruitment.

iPinYou has the most advanced DSP technologies in China and can help advertisers access all the major exchanges, achieving high cost-efficiency for advertisers. During the past few years, iPinYou has experienced year-over-year revenue growth of over 300%. The company serves over 200 leading brands in IT, Financial service, Auto, FMCG, Ecommerce and Travel.

Mrs. Xiaonan Huang, CEO and Co-founder of iPinYou, said: "We are very glad that after more than 4 years of continuous investment in technology and data, iPinYou has grown into the largest local DSP in China. In a period of high-growth for iPinYou, this new financing enables us to invest substantially in innovation, technology and people. Meanwhile, the expertise and resources of CBC Capital and Vangoo Investment Partners in the cloud computing, digital media and advertising industries will accelerate our ability to best serve our clients."

Ying Zhang, Partner of CBC Capital said: "We believe that RTB advertising is disruptive to digital advertising. DSP itself is a viable business model with a strong first mover advantage. In speaking with iPinYou's clients and partners and studying other companies in the industry, we are confident that iPinYou is a clear leader in technology, data and customers base. We hope that our resources can further help to cement iPinYou's established industry leadership."

In March of 2012, iPinYou launched the first Demand-Side Platform with a Real-Time Bidding (RTB) function in China and became the only DSP that is integrated with all mainstream exchanges in China. It provides advertising agencies and advertisers with access to billions of impressions daily. During the past few months, iPinYou also launched its Video DSP, Mobile DSP and RTB enabled retargeting products.

About iPinYou (www.iPinYou.com)

Beijing iPinYou Information Technologies Co., Ltd (iPinYou) was founded in 2008 and is now China's largest DSP (Demand-Side Platform). iPinYou is headquartered in Beijing and has offices in Shanghai, Guangzhou and Silicon Valley. iPinYou has built world class Real-Time Bidding (RTB) technology and algorithm, proprietary cloud computing platform and patented audience profiling technology. iPinYou has served over 200 brands in IT, financial service, auto, FMCG, travel and more. It has also significantly improved the advertising effectiveness for advertisers and fostered extensive partnerships with domestic mainstream and private exchanges. It is established as a leading provider of audience based programmatic advertising technology.

About CBC Capital (http://www.cbc-capital.com)

CBC Capital was founded in 2006 and has become one of the most influential VCs in China's TMT industry. CBC Capital focuses on investments in telecom, internet, media and high-tech industries in China. Its portfolios include renowned domestic and international companies such as Evernote, 21Vianet Group(NASDAQ: VNET), BesTv, Fleet Entertainment, 3G Portal Website, China National Geographic (CNG), China Business Network and Miaozhen Systems. Dr. Edward Tian, Chairman of CBC Capital started to focus on the development and investment on cloud computing industry back in 2009. As the first VC that specializes in cloud computing industries, CBC Capital has fostered strong relationship with government, domestic and overseas investors and renowned cloud computing businesses in China and overseas and accumulated rich experiences in investing in cloud computing industry.

About Vangoo Investment Partners (www.vangoocapital.com)

Vangoo Investment Fund Management Co., Ltd was previously a wholly-owned subsidiary of one of the top three Japanese private equity firms-Ant Capital Partners. It was founded in 2007, with branches in Beijing, Suzhou, Chengdu and Tokyo. Vangoo Investment Partner is now managing seven US dollar and RMB funds in areas such as medical, TMT, manufacturing and consumer goods industries and has invested in leadership companies including Dianping.com, Beijing Zhangkuo Mobile Media Technology Co., Ltd and Prudent Energy. Vangoo Investment Partners has focused primarily on investing on top-class Chinese businesses and providing professional value-adding services to the highest standard.

SOURCE IPINYOU

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...