Welcome!

Containers Expo Blog Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui

News Feed Item

Agero's Keynoter At CTS Outlines Automaker Solution For Efficiently Integrating And Maintaining In-Vehicle Apps

- Shifting Reliance on Cloud Rather than In-Vehicle Hardware or Smartphones to Host and Synchronize Apps over Vehicle's Lifetime

LAS VEGAS, Jan. 18, 2013 /PRNewswire/ -- At this year's Consumer Telematics Show (CTS), keynote speaker Frank Hirschenberger presented a powerful solution to one of the most vexing problems facing automakers in the Digital Era: how to help drivers safely maintain, access and upgrade the myriad applications found on smartphones and in-vehicle systems.

As Hirschenberger detailed in his talk, automakers need to migrate apps out of devices and into cloud-based servers where they can develop, deploy, and update apps with ease. (To see a video of Hirschenberger's presentation, click here).

Hirschenberger directs product innovation development at Agero Connected Services, the long-time telematics provider to global automakers. Agero used the annual forum on in-vehicle infotainment as a springboard to unveil its unique AgeroViewcloud delivery platform and DevKit.  Just prior to CTS, Agero also announced its strategic partnership with XSe on development of an automotive-quality, connected reference platform for in-vehicle infotainment (IVI) systems. 

"AgeroView is all about giving automakers greater control over managing change. Auto manufacturers need the ability to easily deploy and update connected content and services, and even the human-machine interface within vehicles, thereby ensuring continual compliance with changing regulations or guidelines,'' said Hirschenberger. "By moving apps to the cloud where they can be developed, deployed, and updated with ease, automakers will no longer have to worry about the capabilities of the smartphone or in-vehicle hardware. Any content delivered to any device. THAT is the target.''

The AgeroView platform delivers benefits to all major stakeholders in the automotive chain:

  • For vehicle product planners:  Freshness of applications and content for the life of the vehicle.
  • For engineering:  The long-sought flexibility in design as well as commonality across devices.
  • For vehicle platform teams:  A new way to differentiate their products.
  • For automobile dealerships:  A channel for more personalized customer interaction through situation-aware messaging.
  • For vehicle owners:  Satisfaction with their vehicle purchase and spurring greater loyalty to their automobile brand.

Over the past two years, the number of apps being delivered to in-vehicle head units has steadily increased, with the most popular being location-based information and entertainment such as Internet radio. A recent Gartner report found that "47 percent of all U.S. vehicle owners are at least 'likely' to use mobile applications in their vehicle as long as it is safe to do so."  (See Gartner report, "U.S. Consumer Vehicle ICT Study: Web-Based Features Continue to Rise," December 13, 2012.)

With demand for in-vehicle apps projected to grow in 2013 and beyond, virtually every automaker is evaluating content that helps differentiate its product in the automotive marketplace. But severe constraints still limit early app deployments, Hirschenberger emphasized.

Development costs to launch an app and change an app are substantial, he said, with little consumer willingness to help defray that cost. And the likelihood is high, given the pace of change in consumer electronics, that an app will require an update beginning the day the vehicle model launches, not to mention at many intervals during the lifetime of the vehicle. Furthermore, an application developed for one in-vehicle infotainment system may not be portable to different screens, different control sets, and different operating systems.

To avoid these limitations, Hirschenberger stated that a suitable content-delivery platform must include these basic characteristics:

  • The capability to introduce or update one single application (i.e., new features, new functionality, new content mash-ups, graphical user interface changes) across the entire vehicle line-up. Moreover, it must be able to update incrementally (no complete re-compilation and re-download of application) regardless of the vehicle electronics.
  • Automobile manufacturers must be able to easily change the human-machine-interface (HMI) over the lifetime of the vehicle. Dynamic HMI is necessitated by multiple factors; the need to incorporate current best practices in reducing the risk of driver distraction; to facilitate customer personalization; to augment the automaker's brand image, and to adapt to advances in user interface technologies such as speech recognition, haptic and gesture control, and heads-up displays.
  • Utilization of a Context Proxy must be open to application developers and capable of adding application level logic.
  • In-vehicle applications must be capable of dynamically and intelligently choosing the optimum data pipe with time-variant and service-based logic. 
  • There can be no direct dependence of application deployment on any particular in-vehicle infotainment operating system.
  • Content delivered to the vehicle must be synchronized with the customer's digital life, specifically smartphones, tablets, networked home devices.    

By relying on a cloud-based platform, vehicle owners gain a better integrated, more personalized, and more feature-rich menu than what's available today on a smartphone. "Automobile manufacturers must deliver an experience different than what their customers experience with their smartphones," Hirschenberger emphasized. "This will not only ensure a safer interface while driving, but also build greater perceived brand value."

While Agero's immediate focus is on platform development, Hirschenberger acknowledged that the company plans to provide an off-the-shelf set of apps that automobile manufacturers can use as a starting point. Most likely these apps will involve navigation, location-based services, messaging, infotainment, and entertainment.

Agero centers its value proposition to automakers on its ability to serve a full scale of telematics (connected vehicle) needs from "one-stop-shop" to "best-of-breed." The company's success is evidenced by the variety of automakers it serves under private label (brands associated with ultra-luxury, premium, mass market, and alternative fuel vehicle segments).

About Agero

Agero Connected Services (ACS) is a leading provider of private-labeled, connected vehicle services for the automotive, insurance, and aftermarket industries. Based in the Dallas, Texas area, ACS launched the connected car market over 15 years ago and currently manages systems it developed for 11 global automotive brands. ACS is a division of Medford, Mass.-based Agero, Inc., the leader in roadside assistance, claims management, and emergency services in the automotive and insurance industries. For more information, visit www.agero.com

 

SOURCE Agero

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...