Click here to close now.


Containers Expo Blog Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Carmen Gonzalez

News Feed Item

Agero's Keynoter At CTS Outlines Automaker Solution For Efficiently Integrating And Maintaining In-Vehicle Apps

- Shifting Reliance on Cloud Rather than In-Vehicle Hardware or Smartphones to Host and Synchronize Apps over Vehicle's Lifetime

LAS VEGAS, Jan. 18, 2013 /PRNewswire/ -- At this year's Consumer Telematics Show (CTS), keynote speaker Frank Hirschenberger presented a powerful solution to one of the most vexing problems facing automakers in the Digital Era: how to help drivers safely maintain, access and upgrade the myriad applications found on smartphones and in-vehicle systems.

As Hirschenberger detailed in his talk, automakers need to migrate apps out of devices and into cloud-based servers where they can develop, deploy, and update apps with ease. (To see a video of Hirschenberger's presentation, click here).

Hirschenberger directs product innovation development at Agero Connected Services, the long-time telematics provider to global automakers. Agero used the annual forum on in-vehicle infotainment as a springboard to unveil its unique AgeroViewcloud delivery platform and DevKit.  Just prior to CTS, Agero also announced its strategic partnership with XSe on development of an automotive-quality, connected reference platform for in-vehicle infotainment (IVI) systems. 

"AgeroView is all about giving automakers greater control over managing change. Auto manufacturers need the ability to easily deploy and update connected content and services, and even the human-machine interface within vehicles, thereby ensuring continual compliance with changing regulations or guidelines,'' said Hirschenberger. "By moving apps to the cloud where they can be developed, deployed, and updated with ease, automakers will no longer have to worry about the capabilities of the smartphone or in-vehicle hardware. Any content delivered to any device. THAT is the target.''

The AgeroView platform delivers benefits to all major stakeholders in the automotive chain:

  • For vehicle product planners:  Freshness of applications and content for the life of the vehicle.
  • For engineering:  The long-sought flexibility in design as well as commonality across devices.
  • For vehicle platform teams:  A new way to differentiate their products.
  • For automobile dealerships:  A channel for more personalized customer interaction through situation-aware messaging.
  • For vehicle owners:  Satisfaction with their vehicle purchase and spurring greater loyalty to their automobile brand.

Over the past two years, the number of apps being delivered to in-vehicle head units has steadily increased, with the most popular being location-based information and entertainment such as Internet radio. A recent Gartner report found that "47 percent of all U.S. vehicle owners are at least 'likely' to use mobile applications in their vehicle as long as it is safe to do so."  (See Gartner report, "U.S. Consumer Vehicle ICT Study: Web-Based Features Continue to Rise," December 13, 2012.)

With demand for in-vehicle apps projected to grow in 2013 and beyond, virtually every automaker is evaluating content that helps differentiate its product in the automotive marketplace. But severe constraints still limit early app deployments, Hirschenberger emphasized.

Development costs to launch an app and change an app are substantial, he said, with little consumer willingness to help defray that cost. And the likelihood is high, given the pace of change in consumer electronics, that an app will require an update beginning the day the vehicle model launches, not to mention at many intervals during the lifetime of the vehicle. Furthermore, an application developed for one in-vehicle infotainment system may not be portable to different screens, different control sets, and different operating systems.

To avoid these limitations, Hirschenberger stated that a suitable content-delivery platform must include these basic characteristics:

  • The capability to introduce or update one single application (i.e., new features, new functionality, new content mash-ups, graphical user interface changes) across the entire vehicle line-up. Moreover, it must be able to update incrementally (no complete re-compilation and re-download of application) regardless of the vehicle electronics.
  • Automobile manufacturers must be able to easily change the human-machine-interface (HMI) over the lifetime of the vehicle. Dynamic HMI is necessitated by multiple factors; the need to incorporate current best practices in reducing the risk of driver distraction; to facilitate customer personalization; to augment the automaker's brand image, and to adapt to advances in user interface technologies such as speech recognition, haptic and gesture control, and heads-up displays.
  • Utilization of a Context Proxy must be open to application developers and capable of adding application level logic.
  • In-vehicle applications must be capable of dynamically and intelligently choosing the optimum data pipe with time-variant and service-based logic. 
  • There can be no direct dependence of application deployment on any particular in-vehicle infotainment operating system.
  • Content delivered to the vehicle must be synchronized with the customer's digital life, specifically smartphones, tablets, networked home devices.    

By relying on a cloud-based platform, vehicle owners gain a better integrated, more personalized, and more feature-rich menu than what's available today on a smartphone. "Automobile manufacturers must deliver an experience different than what their customers experience with their smartphones," Hirschenberger emphasized. "This will not only ensure a safer interface while driving, but also build greater perceived brand value."

While Agero's immediate focus is on platform development, Hirschenberger acknowledged that the company plans to provide an off-the-shelf set of apps that automobile manufacturers can use as a starting point. Most likely these apps will involve navigation, location-based services, messaging, infotainment, and entertainment.

Agero centers its value proposition to automakers on its ability to serve a full scale of telematics (connected vehicle) needs from "one-stop-shop" to "best-of-breed." The company's success is evidenced by the variety of automakers it serves under private label (brands associated with ultra-luxury, premium, mass market, and alternative fuel vehicle segments).

About Agero

Agero Connected Services (ACS) is a leading provider of private-labeled, connected vehicle services for the automotive, insurance, and aftermarket industries. Based in the Dallas, Texas area, ACS launched the connected car market over 15 years ago and currently manages systems it developed for 11 global automotive brands. ACS is a division of Medford, Mass.-based Agero, Inc., the leader in roadside assistance, claims management, and emergency services in the automotive and insurance industries. For more information, visit



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.