By: Jim O'Leary, Sr. Market Development Manager

What a great football weekend we had last week with NFL games going back and forth up to the last second in one case. All of the great plays, catches, tackles, and touchdowns made for a great football great relaxing weekend.

These games followed a week out at CES in Las Vegas with the more than 160,000 other attendees, and I was so amazed at all the new mobile phones, tablets, and new super high def TV’s and the resolution – WOW!!!

While I was looking ( okay drooling ) at all this new technology I was thinking how cool it would be to be able to bundle all of this technology together so that I could have with me at all times.  What about giving me control of the different viewing angles of what I am watching like the football games so I could check out if it was a fumble, touchdown without having to wait for the commercial about a laxative or something else to get over? While I am thinking about it, why not get rid of those annoying TV ads that have no relevance to me?

Just think “Your television, your way, in travel size. Now that would be Powerful.”

At the Cisco CES Suite in the Venetian® in Las Vegas we demonstrated just that with Data In Motion combined with Videoscape Unity showing a great way for consumers to stay connected with their video and other data content when they are on the go. We demonstrated Data In Motion leveraging our Mobile Packet Core, DPI, and Mobile Analytics combined  with our Videoscape Unity platform highlighting our Cisco Cloud DVR, Conductor, Targeted Advertising and UI to deliver a truly great way to enhance the consumer video experience. All on a single network – who knew it could be done so easily?

This technology creates a happier end customer, a great new value chain & partnerships between the Mobile Operator, the Content Provider, and the Ad Campaign Agency making a much better consumer viewing experience.

For the

• Consumer we demonstrated watching your video content the way that you want, on the device that you want while enhancing the viewer experience, removing the annoying ads with targeted ads about things that user likes.
• Mobile Operator we demonstrated the extraction of key information from the mobile network “Gold” about the user, anonymized to protect the user while serving important valuable network information to the content provider and its Ad Decision Server to create new ways to monetize the mobile network.
• Content Provider we demonstrated a whole new market where you now know more information about the end user such as device type, location, network type, and historical preferences coming from the Mobile Packet Core enabling a more targeted content and ad placement which equals a happy end user.
• Ad Agency a more targeted advertisement, enabling higher a CPM for more revenue.

Why do it, what’s in it for me? Well according to Gartner Inc., worldwide mobile advertising revenue is forecasted to reach $11.4 billion in 2013, and reach $24.5 billion in 2016 – that’s all new revenue. The last few years new house construction has been slow so fewer new TV’s being sold, but the Smartphone & Tablet market is on fire. With the new tools that are enabled by Cisco with this type of technology to deliver great video quality to any device, it’s time to get some network gold.

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