Click here to close now.


Containers Expo Blog Authors: XebiaLabs Blog, Janakiram MSV, Elizabeth White, Wayne Ariola, Pat Romanski

News Feed Item

UK's Largest Brewer and Pub Owner Improves its Pedigree by Selecting Ruckus Smart Wi-Fi for Nationwide Wireless Upgrade

Marston's PLC Views Smart Wi-Fi as a Business Imperative to Improving Customer Loyalty, Enabling New Services and Enhancing Service Quality Across 2,000 Retail Locations

LONDON and SUNNYVALE, Calif., Jan. 22, 2013 /PRNewswire/ -- Ruckus Wireless, Inc. (NYSE: RKUS) today announced that it has been selected by Marston's PLC, one of the UK's leading brewers and pub operators, and the world's largest brewer of cask ale, to supply Ruckus Smart Wi-Fi equipment for use within its pubs and restaurants nationwide.

To view the multimedia assets associated with this release, please click

With over 2,000 locations across the UK, Marston's wanted to better leverage Wi-Fi to improve the customer experience and increase the efficiency of its operations. Pubs, restaurants and retail outlets of all kinds are looking for new ways to attract customers, keep customers more engaged and leverage Wi-Fi analytics that could provide insight into innovative new services.

Customer use of mobile devices like smartphones and tablets in UK retail environments continues to increase rapidly. In a recent survey by eConsultancy, 43% of respondents in the UK said they had used their mobile devices to compare prices and look at product reviews while out shopping, up from 19% in 2011. And according to an OnDevice Research survey, 74% of respondents in the UK would be happy for a retailer to send a text or email with promotions while they're using in-store Wi-Fi.

"Marston's had installed Wi-Fi over three years ago and has always taken a very active and early adopter role in the use of technology in our operations," said Rob Derbyshire, operations manager for Marston's Telecom.  "But since that time–with the rise of Wi-Fi-enabled devices of all shapes and sizes– the world had changed–making Wi-Fi no longer simply nice to have but rather a strategic necessity."

To improve service efficiency and guest access, Marston's is installing Ruckus ZoneFlex dual-band 802.11n Smart Wi-Fi access points (APs) both indoors and outdoors.

These Smart Wi-Fi products support line of business applications such as in-store electronic point-of-sale (EPOS) systems that staff access using tablet devices to provide a more flexible way to take orders, settle bills and provide a greater level of service.

"Ultimately we are a business that must turn a profit," remarked Derbyshire. "That said, we understand how our customers work, live and play as well as the role that wireless technology has in their lives.  As a result, we have found that providing fast and reliable Wi-Fi has both a direct and indirect impact in increasing revenue."

Previously Marston's had installed in its pubs a single Wi-Fi access point based on conventional Wi-Fi technology.  But recently, the demand for Wi-Fi access has increased as more users armed with more devices try to simultaneously access the network. This raised concerns over capacity, coverage and performance.

"Interference was becoming an issue. Coverage was becoming an issue. Reliability was becoming an issue," explained Derbyshire. "We needed a Wi-Fi system that could handle a large number of concurrent user connections, extend signal range, maintain stable connections and deliver higher aggregate throughput," explained Derbyshire. "Yet when it came to each vendor's offerings, these requirements seemed to compete against each other."

To Cloud or Not to Cloud

Marston's evaluated a number of Wi-Fi products, including cloud-based offerings, but found dramatic differences in price and feature/functionality. With few to no IT staff in each pub, an easy to deploy and simple to manage Wi-Fi system was required. In turn, Marston's initially believed that a cloud-based solution would work best.

"Meraki's system had a compelling user interface but the recurring annual licence costs per AP made the overall solution much more expensive," said Derbyshire. "This fact, along with lower client capacities and a number of feature and architectural limitations, such as inter-AP roaming performance that go along with a cloud-based solution, just didn't work well in our environments. Our first priority had to be delivering the best possible wireless experience to customers. Believe me, the combination of great ale and great Wi-Fi creates strong customer loyalty," he said.

Marston's ultimately tested and selected the Ruckus ZoneFlex solutions and began its Smart Wi-Fi rollout. The Ruckus kit gave Marston's the flexibility to deploy standalone APs or multiple APs with local controllers – all of which could be centrally managed.

"Ultimately, it came down to performance and reliability.  The Ruckus system simply delivered a demonstrably better Wi-Fi experience using more thoughtful technology designed to deal with constantly changing environments and user behaviors."

Ruckus Smart Wi-Fi access points integrate patented BeamFlex adaptive antenna array technology that directs radio frequency (RF) energy toward each client, continually picking the fastest path for each packet.  This provides greater coverage and the ability to deliver stronger Wi-Fi signals to users, even as environmental conditions change.  Ruckus adaptive antenna arrays also support dual-polarization, allowing signals to be transmitted and received at different angles. This enables more consistent Wi-Fi connectivity to devices such as tablets that are constantly changing orientations.

In its Wi-Fi testing with Ruckus gear, after two days of deployment, Marston's found that over half of its transactions were going through staff tablets along with a significant increase in client Wi-Fi connectivity. 

Marston's is deploying single or multiple Ruckus ZoneFlex 7363 APs inside its pubs and restaurants along with outdoor Ruckus ZoneFlex 7762 APs in garden areas. Wi-Fi management is performed remotely by accessing local ZoneDirector Controllers or standalone APs, and the Ruckus FlexMaster Centralized Wi-Fi Management System enables all these environments to be managed from a single location.

Looking forward, Marston's see endless possibilities to leverage its new, in-store, Smart Wi-Fi networks. "With carrier-class technology now in place, we view the network as a utility that we can use for almost any application we can think of such as multimedia delivery, location-based applications, push-to-talk voice for our staff – the list becomes endless," concluded Derbyshire.


Founded by John Marston in 1890 as Wolverhampton & Dudley Breweries plc., Marston's PLC is a leading independent brewing and pub retailing business operating a vertically integrated business model with over 13,000 employees worldwide. Marston's operates around 2,150 pubs and bars situated across England and Wales, comprising around 1,650 tenanted or leased pubs and around 500 managed pubs at the heart of thriving local communities offering a welcoming environment and value for money. The company operates five breweries throughout the UK as well as a range of divisions including Marston's Inns and Taverns, Marston's Pub Company and Marston's Beer Company.  The company is listed on the London stock exchange under the symbol MARS.


Headquartered in Sunnyvale, CA, Ruckus Wireless (NYSE: RKUS) is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. With 2011 revenues of $120 million, the company offers a wide range of indoor and outdoor "Smart Wi-Fi" products to mobile carriers, broadband service providers, and corporate enterprises, and has more than 18,000 customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, ensuring consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. For more information, visit

Related Links:

Ruckus Wireless, Inc.

Ruckus Smart Wi-Fi


Ruckus BeamFlex

Ruckus FlexMaster

SOURCE Ruckus Wireless, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
SYS-CON Events announced today that Solgeniakhela will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgeniakhela is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing ...