|By PR Newswire||
|January 22, 2013 04:00 AM EST||
LONDON and SUNNYVALE, Calif., Jan. 22, 2013 /PRNewswire/ -- Ruckus Wireless, Inc. (NYSE: RKUS) today announced that it has been selected by Marston's PLC, one of the UK's leading brewers and pub operators, and the world's largest brewer of cask ale, to supply Ruckus Smart Wi-Fi equipment for use within its pubs and restaurants nationwide.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/uks-largest-brewer-and-pub-owner-improves-its-pedigree-by-selecting-ruckus-smart-wi-fi-for-nationwide-wireless-upgrade-187715121.html
With over 2,000 locations across the UK, Marston's wanted to better leverage Wi-Fi to improve the customer experience and increase the efficiency of its operations. Pubs, restaurants and retail outlets of all kinds are looking for new ways to attract customers, keep customers more engaged and leverage Wi-Fi analytics that could provide insight into innovative new services.
Customer use of mobile devices like smartphones and tablets in UK retail environments continues to increase rapidly. In a recent survey by eConsultancy, 43% of respondents in the UK said they had used their mobile devices to compare prices and look at product reviews while out shopping, up from 19% in 2011. And according to an OnDevice Research survey, 74% of respondents in the UK would be happy for a retailer to send a text or email with promotions while they're using in-store Wi-Fi.
"Marston's had installed Wi-Fi over three years ago and has always taken a very active and early adopter role in the use of technology in our operations," said Rob Derbyshire, operations manager for Marston's Telecom. "But since that time–with the rise of Wi-Fi-enabled devices of all shapes and sizes– the world had changed–making Wi-Fi no longer simply nice to have but rather a strategic necessity."
These Smart Wi-Fi products support line of business applications such as in-store electronic point-of-sale (EPOS) systems that staff access using tablet devices to provide a more flexible way to take orders, settle bills and provide a greater level of service.
"Ultimately we are a business that must turn a profit," remarked Derbyshire. "That said, we understand how our customers work, live and play as well as the role that wireless technology has in their lives. As a result, we have found that providing fast and reliable Wi-Fi has both a direct and indirect impact in increasing revenue."
Previously Marston's had installed in its pubs a single Wi-Fi access point based on conventional Wi-Fi technology. But recently, the demand for Wi-Fi access has increased as more users armed with more devices try to simultaneously access the network. This raised concerns over capacity, coverage and performance.
"Interference was becoming an issue. Coverage was becoming an issue. Reliability was becoming an issue," explained Derbyshire. "We needed a Wi-Fi system that could handle a large number of concurrent user connections, extend signal range, maintain stable connections and deliver higher aggregate throughput," explained Derbyshire. "Yet when it came to each vendor's offerings, these requirements seemed to compete against each other."
To Cloud or Not to Cloud
Marston's evaluated a number of Wi-Fi products, including cloud-based offerings, but found dramatic differences in price and feature/functionality. With few to no IT staff in each pub, an easy to deploy and simple to manage Wi-Fi system was required. In turn, Marston's initially believed that a cloud-based solution would work best.
"Meraki's system had a compelling user interface but the recurring annual licence costs per AP made the overall solution much more expensive," said Derbyshire. "This fact, along with lower client capacities and a number of feature and architectural limitations, such as inter-AP roaming performance that go along with a cloud-based solution, just didn't work well in our environments. Our first priority had to be delivering the best possible wireless experience to customers. Believe me, the combination of great ale and great Wi-Fi creates strong customer loyalty," he said.
Marston's ultimately tested and selected the Ruckus ZoneFlex solutions and began its Smart Wi-Fi rollout. The Ruckus kit gave Marston's the flexibility to deploy standalone APs or multiple APs with local controllers – all of which could be centrally managed.
"Ultimately, it came down to performance and reliability. The Ruckus system simply delivered a demonstrably better Wi-Fi experience using more thoughtful technology designed to deal with constantly changing environments and user behaviors."
Ruckus Smart Wi-Fi access points integrate patented BeamFlex adaptive antenna array technology that directs radio frequency (RF) energy toward each client, continually picking the fastest path for each packet. This provides greater coverage and the ability to deliver stronger Wi-Fi signals to users, even as environmental conditions change. Ruckus adaptive antenna arrays also support dual-polarization, allowing signals to be transmitted and received at different angles. This enables more consistent Wi-Fi connectivity to devices such as tablets that are constantly changing orientations.
In its Wi-Fi testing with Ruckus gear, after two days of deployment, Marston's found that over half of its transactions were going through staff tablets along with a significant increase in client Wi-Fi connectivity.
Marston's is deploying single or multiple Ruckus ZoneFlex 7363 APs inside its pubs and restaurants along with outdoor Ruckus ZoneFlex 7762 APs in garden areas. Wi-Fi management is performed remotely by accessing local ZoneDirector Controllers or standalone APs, and the Ruckus FlexMaster Centralized Wi-Fi Management System enables all these environments to be managed from a single location.
Looking forward, Marston's see endless possibilities to leverage its new, in-store, Smart Wi-Fi networks. "With carrier-class technology now in place, we view the network as a utility that we can use for almost any application we can think of such as multimedia delivery, location-based applications, push-to-talk voice for our staff – the list becomes endless," concluded Derbyshire.
ABOUT MARSTON'S PLC
Founded by John Marston in 1890 as Wolverhampton & Dudley Breweries plc., Marston's PLC is a leading independent brewing and pub retailing business operating a vertically integrated business model with over 13,000 employees worldwide. Marston's operates around 2,150 pubs and bars situated across England and Wales, comprising around 1,650 tenanted or leased pubs and around 500 managed pubs at the heart of thriving local communities offering a welcoming environment and value for money. The company operates five breweries throughout the UK as well as a range of divisions including Marston's Inns and Taverns, Marston's Pub Company and Marston's Beer Company. The company is listed on the London stock exchange under the symbol MARS.
ABOUT RUCKUS WIRELESS
Headquartered in Sunnyvale, CA, Ruckus Wireless (NYSE: RKUS) is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. With 2011 revenues of $120 million, the company offers a wide range of indoor and outdoor "Smart Wi-Fi" products to mobile carriers, broadband service providers, and corporate enterprises, and has more than 18,000 customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, ensuring consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. For more information, visit http://www.ruckuswireless.com.
SOURCE Ruckus Wireless, Inc.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 30, 2016 10:45 AM EDT Reads: 1,053
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 30, 2016 10:15 AM EDT Reads: 1,500
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Jul. 30, 2016 10:00 AM EDT Reads: 502
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 30, 2016 10:00 AM EDT Reads: 2,176
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 30, 2016 09:15 AM EDT Reads: 1,646
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Jul. 30, 2016 09:00 AM EDT Reads: 578
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 30, 2016 08:00 AM EDT Reads: 750
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 30, 2016 07:45 AM EDT Reads: 716
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 30, 2016 07:45 AM EDT Reads: 2,398
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 30, 2016 07:30 AM EDT Reads: 1,688
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 30, 2016 07:30 AM EDT Reads: 484
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 30, 2016 05:15 AM EDT Reads: 2,712
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 30, 2016 04:00 AM EDT Reads: 2,139
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 30, 2016 03:00 AM EDT Reads: 1,657
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 30, 2016 02:45 AM EDT Reads: 1,497
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 30, 2016 02:15 AM EDT Reads: 1,196
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 02:00 AM EDT Reads: 1,694
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 29, 2016 10:15 PM EDT Reads: 2,088
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 29, 2016 08:00 PM EDT Reads: 2,756
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 29, 2016 07:45 PM EDT Reads: 1,220