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Monetate and Forrester to Present "Big Data Demystified for the Marketer" in Upcoming Webinar

Marketing pros can explore new ways to engage customers to drive profitable online interactions

PHILADELPHIA, Jan. 22, 2013 /PRNewswire/ -- Online everywhere, consumers demand smarter and more relevant experiences regardless of where they're located or the devices they use. In an upcoming webinar, Rob Brosnan, Senior Analyst, Forrester Research and Kurt Heinemann, CMO, Monetate, will discuss how marketing professionals can learn how to use both historical Big Data and real-time online consumer interactions to increase revenue and drive brand loyalty. The webinar will be held on Wednesday, Jan. 23, 2013 from 2 - 3 p.m. EST.

Topics that will be discussed by Brosnan and Heinemann include:

  • Turning data into adaptable segmentation to create marketing campaigns based on visitor insights across channels, devices and media
  • Leveraging actionable analytics to breathe new life into behavioral targeting campaigns that reach the consumer "in the moment"
  • Driving innovation through effective targeting A/B and multivariate testing programs

"Online marketers are still mystified by Big Data and how to use it to create a more relevant, customer-centric online experience," said Heinemann. "Part of what we'll discuss in this session is how marketers can leverage Big Data to create targeted campaigns that are designed to reach a particular customer segment, resulting in a more timely and engaging customer experience that drives conversions."

The "Big Data Demystified" Webinar is free and open to all online marketers with an interest in the topic.  To register, please visit our website.

About Monetate
Monetate powers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company's comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate technology includes advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

SOURCE Monetate

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