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Leader in Smart Home Services, GreenWave Reality, Further Strengthens Executive Team

GreenWave Reality, a global innovator in the Smart Home Services market that includes Energy Management, Connected Lighting, and Home Monitoring services, today announces the addition of two senior members to their leadership team. Given the continued growth of the company, GreenWave Reality has hired Leon Hounshell as the Executive Vice President of Technology and Udo Eberlein as Chief Revenue Officer to further strengthen the executive management team.

Mr. Hounshell will be the EVP of Technology and be charted to drive the overall company architecture for the innovative GreenWave Reality smart home software platform and overall solution. Previously as the general manager at Motorola Mobility, Mr. Hounshell was brought in to lead Motorola's efforts in the connected home space to deliver multiple products and services into the service provider, utility and retail channels. Before being acquired by Motorola, Mr. Hounshell was co-founder, President and CEO of 4Home, Inc., where he also served as Chairman on its Board of Directors. Under his leadership, 4Home became a bellwether company for the emerging Connected Home Services sector landing deals with major service providers. Prior to 4Home, Leon was VP of Engineering and co-founder of PRISMIQ, Inc. where he led the hardware and software engineering teams that developed the world's first Digital Media Adapter (DMA). Earlier, Mr. Hounshell was the director of software engineering and senior architect for Polycom's Network Access Products.

Mr. Eberlein will serve as the Chief Revenue officer and be responsible for global sales and business development utilizing his experience in the software and software as a service (SaaS) industry. Most recently, Mr. Eberlein served as the CEO and Chairman of GridIron Software, Inc. who provided online cloud-based file sharing and tracking solutions. Prior to that role, Mr. Eberlein was CEO of Nero AG, a global leader in multimedia solutions for PC, consumer electronics and mobile markets. During his nine year tenure at Nero, he played a key role in the company's consistent year-over-year growth and in the creation of the cloud-based Liquid Media solution enabling anytime content creation. Before joining Nero, Mr. Eberlein was responsible for key accounts and business development in Asia for a leading worldwide logistics company.

“Both Leon and Udo bring a tremendous amount of relevant experience and leadership skills that will further accelerate our growth at GreenWave Reality,” said Greg Memo, CEO, GreenWave Reality. “Leon’s industry knowledge and strong architectural vision, paired with Udo’s business and sales acumen will allow us to enhance our industry leading smart home solution and better serve our global customers.”

GreenWave Reality Smart Home solution delivers a breakthrough consumer experience making it easy to conserve energy, save money and enhance lifestyles. The company was recently named the top late stage Smart Grid/IT organization for 2012 by the Global Cleantech Cluster Association. GreenWave Reality has also announced an award-winning Connected Lighting Solution which extends the power of the platform and enables consumers to control their efficient lighting, all without requiring any rewiring of the home. At the recent 2013 CES show, the GreenWave Reality Connected Lighting Solution won the Best of Innovations award in the Integrated Home Systems Category and an Innovations Honoree award in Tech for a Better World. The GreenWave Reality platform is extensible to provide additional services such as home monitoring as well as an advanced smart meter management solution.

To learn more about GreenWave Reality, visit

About GreenWave Reality
GreenWave Reality is a global innovator in the Smart Home Services market that includes Energy Management, Connected Lighting, and Home Monitoring services. The award-winning GreenWave Reality solution delivers a breakthrough consumer experience, making it easy to conserve energy, save money and enhance lifestyles. Recent awards include the CES 2013 Best of Innovations award winner and being named the top late stage Smart Grid/IT company for 2012 by the Global Cleantech Cluster Association. The Smart Home monitoring and control platform is highly secure and scalable, allowing leading utilities and service providers to confidently provide these capabilities to a large number of customers. GreenWave Reality's funding is led by Craton Equity Partners, a Los Angeles-based cleantech fund, and has also received support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Irvine, Copenhagen, and Singapore. Additional information can be found by visiting

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