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Magor Announces Cloud Partner Initiative at ISE

Visual collaboration company seeks innovative global partners as it breaks from traditional technologies to drive visual conversations

Visit Magor at ISE Stand # HALL 12 - STAND A70

OTTAWA, Ont, - Jan. 28, 2013 - Magor Communications, the global leader in visual collaboration solutions, is launching the first phase of its new Stratus Partner Program at the Integrated Systems Europe (ISE) conference, which kicks off Jan. 29 in Amsterdam.

The Stratus Partner Program is designed for solutions providers looking to offer their customers an exciting new alternative to traditional video conferencing. Stratus breaks the rigid meet-on-the-bridge workflow model, which is unable to support many collaborative use cases. It uses a truly switched software architecture to deliver spontaneous, immediate and fluid visual collaboration, allowing users to engage and interact anytime, anywhere and on any device.

"We firmly believe that the shift toward a real-time visual collaboration service delivery model via the cloud presents opportunities for our solutions providers to leverage the cost reduction of cloud deployment and support many creative use cases for video to their customers that cannot be addressed effectively with traditional video conferencing approaches," said Ken Davison, Magor's Chief Marketing Officer and SVP of Sales.

At ISE Magor is actively seeking innovative partners who are committed to opening up new revenue opportunities and are providing distinctive and valuable solutions to their customers. With a range of flexible, cloud-based delivery models based on Magor's groundbreaking switched architecture technology, Stratus solution partners will have access to a variety of options for billing, endpoint monetization, vertical solution development and other benefits.

"We envision global multinationals making strong gains in productivity through a broader and deeper use of visual collaboration than what has been practical in the static, pre-scheduled video-conferencing room model," Davison said. "We are lining up an array of partners to help serve customers on that scale and we want to engage in discussion with potential European partners at ISE over the next few days."

Stratus partners will be able to differentiate their offerings from traditional video conferencing products by delivering a visual collaboration solution that can quickly and easily initiate multi-endpoint visual conversations without the need for scheduling.

End-user participants can join or drop off sessions fluidly and see and hear other participants in high-definition video and audio. Users can, just as fluidly, share files, their desktop displays and whiteboards and interact among a range of devices that include tablets, smartphones, PCs, traditional video conferencing systems and consumer-based clients such as Skype, Google and WebRTC.

For more information, visit Magor at

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About Magor:
Magor enables people to engage in bridgeless, high-quality visual conversations while simultaneously sharing, viewing and editing relevant collaborative material on desktops, laptops, tablets, smartphone applications, whiteboards and other devices. Magor allows users the freedom to work together naturally anytime, regardless of location, network or device.

Irena Boostani, on behalf of Magor
[email protected]

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