Welcome!

Containers Expo Blog Authors: Dana Gardner, Liz McMillan, Pat Romanski, Elizabeth White, Flint Brenton

Related Topics: @CloudExpo, Industrial IoT, Microservices Expo, Containers Expo Blog, Cloud Security, @BigDataExpo

@CloudExpo: Blog Post

Cloud Services Deliver at Scale

AT&T cloud services built on VMware vCloud Datacenter meet evolving business demands for advanced IaaS

The next BriefingsDirect IT leadership discussion focuses on how global telecommunications giant AT&T has created advanced cloud services for its business customers. We'll see how AT&T has developed the ability to provide virtual private clouds and other computing capabilities as integrated services at scale.

To learn more about implementing cloud technology to deliver and commercialize an adaptive and reliable cloud services ecosystem, we sat down with Chris Costello, Assistant Vice President of AT&T Cloud Services. The interview was conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:

Gardner: Why are business cloud services such an important initiative for you?

Costello: AT&T has been in the hosting business for over 15 years, and so it was only a natural extension for us to get into the cloud services business to evolve with customers' changing business demands and technology needs.

Chris Costello

We have cloud services in several areas. The first is our AT&T Synaptic Compute as a Service. This is a hybrid cloud that allows VMware clients to extend their private clouds into AT&T's network-based cloud using a virtual private network (VPN). And it melds the security and performance of VPN with the economics and flexibility of a public cloud. So the service is optimized for VMware's more than 350,000 clients.

If you look at customers who have internal clouds today or private data centers, they like the control, the security, and the leverage that they have, but they really want the best of both worlds. There are certain workloads where they want to burst into a service provider’s cloud.

We give them that flexibility, agility, and control, where they can simply point and click, using free downloadable tools from VMware, to instantly turn up workloads into AT&T's cloud.

Another capability that we have in this space is AT&T Platform as a Service. This is targeted primarily to independent software vendors (ISVs), IT leaders, and line-of-business managers. It allows customers to choose from 50 pre-built applications, instantly mobilize those applications, and run them in AT&T's cloud, all without having to write a single line of code.

So we're really starting to get into more of the informal buyers, those line-of-business managers, and IT managers who don't have the budget to build it all themselves, or don't have the budget to buy expensive software licenses for certain application environments.

Examples of some of the applications that we support with our platform as a service (PaaS) are things like salesforce automation, quote and proposal tools, and budget management tools.

Storage space

The third key category of AT&T's Cloud Services is in the storage space. We have our AT&T Synaptic Storage as a Service, and this gives customers control over storage, distribution, and retrieval of their data, on the go, using any web-enabled device. In a little bit, I can get into some detail on use cases of how customers are using our cloud services.

This is a very important initiative for AT&T. We're seeing customer demand of all shapes and sizes. We have a sizable business and effort supporting our small- to medium-sized business (SMB) customers, and we have capabilities that we have tailor-developed just to reach those markets.

As an example, in SMB, it's all about the bundle. It's all about simplicity. It's all about on demand. And it's all about pay per use and having a service provider they can trust.

It's all about simplicity. It's all about on demand.

In the enterprise space, you really start getting into detailed discussions around security. You also start getting into discussions with many customers who already have private networking solutions from AT&T that they trust. When you start talking with clients around the fact that they can run a workload, turn up a server in the cloud, behind their firewall, it really resonates with CIOs that we're speaking with in the enterprise space.

Also in enterprises, it's about having a globally consistent experience. So as these customers are reaching new markets, it's all about not having to stand up an additional data center, compute instance, or what have you, and having a very consistent experience, no matter where they do business, anywhere in the world.

New era for women in tech

Gardner: The fact is that a significant majority of CIOs and IT executives are men, and that’s been the case for quite some time. But I'm curious, does cloud computing and the accompanying shift towards IT becoming more of a services brokering role change that? Do you think that with the consensus building among businesses and partner groups being more important in that brokering role, this might bring in a new era for women in tech?

Costello: I think it is a new era for women in tech. Specifically to my experience in working at AT&T in technology, this company has really provided me with an opportunity to grow both personally and professionally.

I currently lead our Cloud Office at AT&T and, prior to that, ran AT&T’s global managed hosting business across our 38 data centers. I was also lucky enough to be chosen as one of the top women in wireline services.

The key to success of being a woman working in technology is being able to build offers that solve customers' business problem.

What drives me as a woman in technology is that I enjoy the challenge of creating offers that meet customer needs, whether they be in the cloud space, things like driving eCommerce, high performance computing environment, or disaster recovery (DR) solutions.

I love spending time with customers. That’s my favorite thing to do. I also like to interact with many partners and vendors that I work with to stay current on trends and technologies. The key to success of being a woman working in technology is being able to build offers that solve customers' business problem, number one.

Number two is being able to then articulate the value of a lot of the complexity around some of these solutions, and package the value in a way that’s very simple for customers to understand.

Some of the challenge and also opportunity of the future is that, as technology continues to evolve, it’s about reducing complexity for customers and making the service experience seamless. The trend is to deliver more and more finished services, versus complex infrastructure solutions.

I've had the opportunity to interact with many women in leadership, whether they be my peer group, managers that work as a part of my team, and/or mentors that I have within AT&T that are senior leaders within the business.

I also mentor three women at AT&T, whether they be in technology, sales, or an operations role. So I'm starting to see this trend continue to grow.

It enables us to deliver a mobile cloud as well. That helps customers to transform their businesses.

Gardner: You have a lot of customers who are already using your business network services. I imagine there are probably some good cost-efficiencies in moving them to cloud services as well.

Costello: Absolutely. We've embedded cloud capabilities into the AT&T managed network. It enables us to deliver a mobile cloud as well. That helps customers to transform their businesses. We're delivering cloud services in the same manner as voice and data services, intelligently routed across our highly secure, reliable network.

AT&T's cloud is not sitting on top of or attached to our network, but it's fully integrated to provide customers a seamless, highly secure, low-latency, and high-performing experience.

Gardner: Why did you chose VMware and vCloud Datacenter Services as a core to the AT&T Synaptic Compute as a Service?

Multiple uses

Costello: AT&T uses VMware in several of our hosting application and cloud solutions today. In the case of AT&T Synaptic Compute as a Service, we use that in several ways, both to serve customers in public cloud and hybrid, as well as private cloud solutions.

We've also been using VMware technology for a number of years in AT&T’s Synaptic Hosting offer, which is our enterprise-grade utility computing service. We've also been serving customers with server virtualization solutions available in AT&T data centers around the world and also can be extended into customer or third-party locations.

Just to drill down on some of the key differentiators of AT&T Synaptic Compute as a Service, it’s two-fold.

One is that we integrate with AT&T private networking solutions. Some of the benefits that customers enjoy as a result of that are orchestration of resources, where we'll take the amount of compute storage and networking resources and provide the exact amount of resources at the exact right time to customers on-demand.

Our solutions offer enterprise-grade security. The fact that we've integrated our AT&T Synaptic Compute as a Service with private networking solution allows customers to extend their cloud into our network using VPN.

An engineering firm can now perform complex mathematical computations and extend from their private cloud into AT&T’s hybrid solution instantaneously, using their native VMware toolset.

Let me touch upon VMware vCloud Datacenter Services for a minute. We think that’s another key differentiator for us, in that we can allow clients to seamlessly move workloads to our cloud using native VMware toolsets. Essentially, we're taking technical complexity and interoperability challenges off the table.

With the vCloud Datacenter program that we are part of with VMware, we're letting customers have access to copy and paste workloads and to see all of their virtual machines, whether it be in their own private cloud environment or in a hybrid solution provided by AT&T. Providing that seamless access to view all of their virtual machines and manage those through single interface is key in reducing technical complexity and speeding time to market.

We've been doing business with VMware for a number of years. We also have a utility-computing platform called AT&T Synaptic Hosting. We learned early on, in working with customers’ managed utility computing environments, that VMware was the virtualization tool of choice for many of our enterprise customers.

As technologies evolved over time and cloud technologies have become more prevalent, it was absolutely paramount for us to pick a virtualization partner that was going to provide the global scale that we needed to serve our enterprise customers, and to be able to handle the large amount of volume that we receive, given the fact that we have been in the hosting business for over 15 years.

As a natural extension of our Synaptic Hosting relationship with VMware for many years, it only made sense that we joined the VMware vCloud Datacenter program. VMware is baked into our Synaptic Compute as a Service capability. And it really lets customers have a simplified hybrid cloud experience. In five simple steps, customers can move workloads from their private environment into AT&T's cloud environment.

Think that you are the IT manager and you are coming into start your workday. All of a sudden, you hit 85 percent utilization in your environment, but you want to very easily access additional resources from AT&T. You can use the same console that you use to perform your daily job for the data center that you run in-house.

In five clicks, you're viewing your in-house private-cloud resources that are VMware based and your AT&T virtual machines (VMs) running in AT&T's cloud, our Synaptic Compute as a Service capability. That all happens in minutes' time.

Gardner: I should also think that the concepts around the software-defined datacenter and software-defined networking play a part in this. Is that something you are focused on?

If we start with enterprise, the security aspects of the solution had to prove out for the customers that we do business with.

Costello: Software-defined datacenter and software-defined networks are essentially what we're talking about here with some uniqueness that AT&T Labs has built within our networking solutions. We essentially take our edge, our edge routers, and the benefits that are associated with AT&T networking solutions around redundancy, quality of service, etc., and extend that into cloud solutions, so customers can extend their cloud into our network using VPN solutions.

Added efficiency

Previously many customers would have to buy a router and try to pull together a solution on their own. It can be costly and time consuming. There's a whole lot of efficiency that comes with having a service provider being able to manage your compute storage and networking capabilities end to end.

Global scale was also very critical to the customers who we've been talking to. The fact that AT&T has localized and distributed resources through a combination of our 38 data centers around the world, as well as central offices, makes it very attractive to do business with AT&T as a service provider.

Gardner: We've certainly seen a lot of interest in hybrid cloud. Is that one of the more popular use cases?

We see a lot of customers looking for a more efficient way to be able to have business continuity,  have the ability to fail over in the event of a disaster

Costello: I speak with a lot of customers who are looking to be able to virtually expand. They have data-center, systems, and application investments and they have global headquarters locations, but they don't want to have to stand up another data center and/or virtually expand and/or ship staff out to other location. So certainly one use case that's very popular with customers is, "I can expand my virtual data-center environment and use AT&T as a service provider to help me to do that."

Another use case that's very popular with our customers is disaster recovery. We see a lot of customers looking for a more efficient way to be able to have business continuity,  have the ability to fail over in the event of a disaster, and also get in and test their plans more frequently than they're doing today.

For many of the solutions that are in place today, clients are saying they are expensive and/or they're just not meeting their service-level agreements (SLAs) to their business unit. One of the solutions that we recently put in place for a client is that we put them in two of AT&T's geographically diverse data centers. We wrapped it with AT&T's private-networking capability and then we solutioned our AT&T Synaptic Compute as a Service and Storage as a Service.

The customer ended up with a better SLA and a very powerful return on investment (ROI) as well, because they're only paying for the cloud resources when the meter is running. They now have a stable environment so that they can get in and test their plans as often as they'd like to and they're only paying for a very small storage fee in the event that they actually need to invoke in the event of a disaster. So DR plans are very popular.

Another use case that’s very popular among our clients is short-term compute. We work with a lot of customers who have massive mathematical calculations and they do a lot of number crunching.

Finally, in the compute space, we're seeing a lot of customers start to hang virtual desktop solutions off of their compute environment. In the past, when I would ask clients about virtual desktop infrastructure (VDI), they'd say, "We're looking at it, but we're not sure. It hasn’t made the budget list." All of a sudden, it’s becoming one of the most highly requested use cases from customers, and AT&T has solutions to cover all those needs.

The fact that we have 38 data centers around the world, a global reach from a networking perspective, and all the foundational cloud capabilities makes a whole lot of sense.

Gardner: Do you think that this will extend to some of the big data and analytics crunching that we've heard about?

Costello: I don’t think anyone is in a better position than AT&T to be able to help customers to manage their massive amounts of data, given the fact that a lot of this data has to reside on very strong networking solutions. The fact that we have 38 data centers around the world, a global reach from a networking perspective, and all the foundational cloud capabilities makes a whole lot of sense.

Speaking about this type of a "bursty" use case, we host some of the largest brand name retailers in the world. When you think about it, a lot of these retailers are preparing for the holidays, and their servers are going underutilized much of year. So how attractive is it to be able to look at AT&T, as a service provider, to provide them robust SLAs and a platform that they only have to pay for when they need to utilize it, versus sitting and going very underutilized much of the year?

We also host many online gaming customers. When you think about the gamers that are out there, there is a big land rush when the buzz occurs right before the launch of a new game. We work very proactively with those gaming customers to help them size their networking needs well in advance of a launch. Also we'll monitor it in real time to ensure that those gamers have a very positive experience when that launch does occur.

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: VMware.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...