Containers Expo Blog Authors: Pat Romanski, Elizabeth White, Dana Gardner, TJ Randall, Hollis Tibbetts

Related Topics: @CloudExpo, Industrial IoT, Microservices Expo, Containers Expo Blog, Cloud Security, @BigDataExpo

@CloudExpo: Blog Post

Cloud Services Deliver at Scale

AT&T cloud services built on VMware vCloud Datacenter meet evolving business demands for advanced IaaS

The next BriefingsDirect IT leadership discussion focuses on how global telecommunications giant AT&T has created advanced cloud services for its business customers. We'll see how AT&T has developed the ability to provide virtual private clouds and other computing capabilities as integrated services at scale.

To learn more about implementing cloud technology to deliver and commercialize an adaptive and reliable cloud services ecosystem, we sat down with Chris Costello, Assistant Vice President of AT&T Cloud Services. The interview was conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:

Gardner: Why are business cloud services such an important initiative for you?

Costello: AT&T has been in the hosting business for over 15 years, and so it was only a natural extension for us to get into the cloud services business to evolve with customers' changing business demands and technology needs.

Chris Costello

We have cloud services in several areas. The first is our AT&T Synaptic Compute as a Service. This is a hybrid cloud that allows VMware clients to extend their private clouds into AT&T's network-based cloud using a virtual private network (VPN). And it melds the security and performance of VPN with the economics and flexibility of a public cloud. So the service is optimized for VMware's more than 350,000 clients.

If you look at customers who have internal clouds today or private data centers, they like the control, the security, and the leverage that they have, but they really want the best of both worlds. There are certain workloads where they want to burst into a service provider’s cloud.

We give them that flexibility, agility, and control, where they can simply point and click, using free downloadable tools from VMware, to instantly turn up workloads into AT&T's cloud.

Another capability that we have in this space is AT&T Platform as a Service. This is targeted primarily to independent software vendors (ISVs), IT leaders, and line-of-business managers. It allows customers to choose from 50 pre-built applications, instantly mobilize those applications, and run them in AT&T's cloud, all without having to write a single line of code.

So we're really starting to get into more of the informal buyers, those line-of-business managers, and IT managers who don't have the budget to build it all themselves, or don't have the budget to buy expensive software licenses for certain application environments.

Examples of some of the applications that we support with our platform as a service (PaaS) are things like salesforce automation, quote and proposal tools, and budget management tools.

Storage space

The third key category of AT&T's Cloud Services is in the storage space. We have our AT&T Synaptic Storage as a Service, and this gives customers control over storage, distribution, and retrieval of their data, on the go, using any web-enabled device. In a little bit, I can get into some detail on use cases of how customers are using our cloud services.

This is a very important initiative for AT&T. We're seeing customer demand of all shapes and sizes. We have a sizable business and effort supporting our small- to medium-sized business (SMB) customers, and we have capabilities that we have tailor-developed just to reach those markets.

As an example, in SMB, it's all about the bundle. It's all about simplicity. It's all about on demand. And it's all about pay per use and having a service provider they can trust.

It's all about simplicity. It's all about on demand.

In the enterprise space, you really start getting into detailed discussions around security. You also start getting into discussions with many customers who already have private networking solutions from AT&T that they trust. When you start talking with clients around the fact that they can run a workload, turn up a server in the cloud, behind their firewall, it really resonates with CIOs that we're speaking with in the enterprise space.

Also in enterprises, it's about having a globally consistent experience. So as these customers are reaching new markets, it's all about not having to stand up an additional data center, compute instance, or what have you, and having a very consistent experience, no matter where they do business, anywhere in the world.

New era for women in tech

Gardner: The fact is that a significant majority of CIOs and IT executives are men, and that’s been the case for quite some time. But I'm curious, does cloud computing and the accompanying shift towards IT becoming more of a services brokering role change that? Do you think that with the consensus building among businesses and partner groups being more important in that brokering role, this might bring in a new era for women in tech?

Costello: I think it is a new era for women in tech. Specifically to my experience in working at AT&T in technology, this company has really provided me with an opportunity to grow both personally and professionally.

I currently lead our Cloud Office at AT&T and, prior to that, ran AT&T’s global managed hosting business across our 38 data centers. I was also lucky enough to be chosen as one of the top women in wireline services.

The key to success of being a woman working in technology is being able to build offers that solve customers' business problem.

What drives me as a woman in technology is that I enjoy the challenge of creating offers that meet customer needs, whether they be in the cloud space, things like driving eCommerce, high performance computing environment, or disaster recovery (DR) solutions.

I love spending time with customers. That’s my favorite thing to do. I also like to interact with many partners and vendors that I work with to stay current on trends and technologies. The key to success of being a woman working in technology is being able to build offers that solve customers' business problem, number one.

Number two is being able to then articulate the value of a lot of the complexity around some of these solutions, and package the value in a way that’s very simple for customers to understand.

Some of the challenge and also opportunity of the future is that, as technology continues to evolve, it’s about reducing complexity for customers and making the service experience seamless. The trend is to deliver more and more finished services, versus complex infrastructure solutions.

I've had the opportunity to interact with many women in leadership, whether they be my peer group, managers that work as a part of my team, and/or mentors that I have within AT&T that are senior leaders within the business.

I also mentor three women at AT&T, whether they be in technology, sales, or an operations role. So I'm starting to see this trend continue to grow.

It enables us to deliver a mobile cloud as well. That helps customers to transform their businesses.

Gardner: You have a lot of customers who are already using your business network services. I imagine there are probably some good cost-efficiencies in moving them to cloud services as well.

Costello: Absolutely. We've embedded cloud capabilities into the AT&T managed network. It enables us to deliver a mobile cloud as well. That helps customers to transform their businesses. We're delivering cloud services in the same manner as voice and data services, intelligently routed across our highly secure, reliable network.

AT&T's cloud is not sitting on top of or attached to our network, but it's fully integrated to provide customers a seamless, highly secure, low-latency, and high-performing experience.

Gardner: Why did you chose VMware and vCloud Datacenter Services as a core to the AT&T Synaptic Compute as a Service?

Multiple uses

Costello: AT&T uses VMware in several of our hosting application and cloud solutions today. In the case of AT&T Synaptic Compute as a Service, we use that in several ways, both to serve customers in public cloud and hybrid, as well as private cloud solutions.

We've also been using VMware technology for a number of years in AT&T’s Synaptic Hosting offer, which is our enterprise-grade utility computing service. We've also been serving customers with server virtualization solutions available in AT&T data centers around the world and also can be extended into customer or third-party locations.

Just to drill down on some of the key differentiators of AT&T Synaptic Compute as a Service, it’s two-fold.

One is that we integrate with AT&T private networking solutions. Some of the benefits that customers enjoy as a result of that are orchestration of resources, where we'll take the amount of compute storage and networking resources and provide the exact amount of resources at the exact right time to customers on-demand.

Our solutions offer enterprise-grade security. The fact that we've integrated our AT&T Synaptic Compute as a Service with private networking solution allows customers to extend their cloud into our network using VPN.

An engineering firm can now perform complex mathematical computations and extend from their private cloud into AT&T’s hybrid solution instantaneously, using their native VMware toolset.

Let me touch upon VMware vCloud Datacenter Services for a minute. We think that’s another key differentiator for us, in that we can allow clients to seamlessly move workloads to our cloud using native VMware toolsets. Essentially, we're taking technical complexity and interoperability challenges off the table.

With the vCloud Datacenter program that we are part of with VMware, we're letting customers have access to copy and paste workloads and to see all of their virtual machines, whether it be in their own private cloud environment or in a hybrid solution provided by AT&T. Providing that seamless access to view all of their virtual machines and manage those through single interface is key in reducing technical complexity and speeding time to market.

We've been doing business with VMware for a number of years. We also have a utility-computing platform called AT&T Synaptic Hosting. We learned early on, in working with customers’ managed utility computing environments, that VMware was the virtualization tool of choice for many of our enterprise customers.

As technologies evolved over time and cloud technologies have become more prevalent, it was absolutely paramount for us to pick a virtualization partner that was going to provide the global scale that we needed to serve our enterprise customers, and to be able to handle the large amount of volume that we receive, given the fact that we have been in the hosting business for over 15 years.

As a natural extension of our Synaptic Hosting relationship with VMware for many years, it only made sense that we joined the VMware vCloud Datacenter program. VMware is baked into our Synaptic Compute as a Service capability. And it really lets customers have a simplified hybrid cloud experience. In five simple steps, customers can move workloads from their private environment into AT&T's cloud environment.

Think that you are the IT manager and you are coming into start your workday. All of a sudden, you hit 85 percent utilization in your environment, but you want to very easily access additional resources from AT&T. You can use the same console that you use to perform your daily job for the data center that you run in-house.

In five clicks, you're viewing your in-house private-cloud resources that are VMware based and your AT&T virtual machines (VMs) running in AT&T's cloud, our Synaptic Compute as a Service capability. That all happens in minutes' time.

Gardner: I should also think that the concepts around the software-defined datacenter and software-defined networking play a part in this. Is that something you are focused on?

If we start with enterprise, the security aspects of the solution had to prove out for the customers that we do business with.

Costello: Software-defined datacenter and software-defined networks are essentially what we're talking about here with some uniqueness that AT&T Labs has built within our networking solutions. We essentially take our edge, our edge routers, and the benefits that are associated with AT&T networking solutions around redundancy, quality of service, etc., and extend that into cloud solutions, so customers can extend their cloud into our network using VPN solutions.

Added efficiency

Previously many customers would have to buy a router and try to pull together a solution on their own. It can be costly and time consuming. There's a whole lot of efficiency that comes with having a service provider being able to manage your compute storage and networking capabilities end to end.

Global scale was also very critical to the customers who we've been talking to. The fact that AT&T has localized and distributed resources through a combination of our 38 data centers around the world, as well as central offices, makes it very attractive to do business with AT&T as a service provider.

Gardner: We've certainly seen a lot of interest in hybrid cloud. Is that one of the more popular use cases?

We see a lot of customers looking for a more efficient way to be able to have business continuity,  have the ability to fail over in the event of a disaster

Costello: I speak with a lot of customers who are looking to be able to virtually expand. They have data-center, systems, and application investments and they have global headquarters locations, but they don't want to have to stand up another data center and/or virtually expand and/or ship staff out to other location. So certainly one use case that's very popular with customers is, "I can expand my virtual data-center environment and use AT&T as a service provider to help me to do that."

Another use case that's very popular with our customers is disaster recovery. We see a lot of customers looking for a more efficient way to be able to have business continuity,  have the ability to fail over in the event of a disaster, and also get in and test their plans more frequently than they're doing today.

For many of the solutions that are in place today, clients are saying they are expensive and/or they're just not meeting their service-level agreements (SLAs) to their business unit. One of the solutions that we recently put in place for a client is that we put them in two of AT&T's geographically diverse data centers. We wrapped it with AT&T's private-networking capability and then we solutioned our AT&T Synaptic Compute as a Service and Storage as a Service.

The customer ended up with a better SLA and a very powerful return on investment (ROI) as well, because they're only paying for the cloud resources when the meter is running. They now have a stable environment so that they can get in and test their plans as often as they'd like to and they're only paying for a very small storage fee in the event that they actually need to invoke in the event of a disaster. So DR plans are very popular.

Another use case that’s very popular among our clients is short-term compute. We work with a lot of customers who have massive mathematical calculations and they do a lot of number crunching.

Finally, in the compute space, we're seeing a lot of customers start to hang virtual desktop solutions off of their compute environment. In the past, when I would ask clients about virtual desktop infrastructure (VDI), they'd say, "We're looking at it, but we're not sure. It hasn’t made the budget list." All of a sudden, it’s becoming one of the most highly requested use cases from customers, and AT&T has solutions to cover all those needs.

The fact that we have 38 data centers around the world, a global reach from a networking perspective, and all the foundational cloud capabilities makes a whole lot of sense.

Gardner: Do you think that this will extend to some of the big data and analytics crunching that we've heard about?

Costello: I don’t think anyone is in a better position than AT&T to be able to help customers to manage their massive amounts of data, given the fact that a lot of this data has to reside on very strong networking solutions. The fact that we have 38 data centers around the world, a global reach from a networking perspective, and all the foundational cloud capabilities makes a whole lot of sense.

Speaking about this type of a "bursty" use case, we host some of the largest brand name retailers in the world. When you think about it, a lot of these retailers are preparing for the holidays, and their servers are going underutilized much of year. So how attractive is it to be able to look at AT&T, as a service provider, to provide them robust SLAs and a platform that they only have to pay for when they need to utilize it, versus sitting and going very underutilized much of the year?

We also host many online gaming customers. When you think about the gamers that are out there, there is a big land rush when the buzz occurs right before the launch of a new game. We work very proactively with those gaming customers to help them size their networking needs well in advance of a launch. Also we'll monitor it in real time to ensure that those gamers have a very positive experience when that launch does occur.

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: VMware.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.