Click here to close now.


Containers Expo Blog Authors: Derek Weeks, PagerDuty Blog, Dana Gardner, Tim Hinds, Elizabeth White

News Feed Item

Cisco Annual Security Report: Threats Step Out of the Shadows

Research Reveals Mainstream Threats That Are Magnified by the World's Next Generation of Workers' Online Behavior

LONDON -- (Marketwire) -- 01/30/13 -- CISCO LIVE -- Cisco (NASDAQ: CSCO) today released findings from two global studies that provide a vivid picture of the rising security challenges that businesses, IT departments and individuals face, particularly as employees become more mobile in blending work and personal lifestyles throughout their waking hours.

Despite popular assumptions that security risks increase as a person's online activity becomes shadier, findings from Cisco's 2013 Annual Security Report (ASR) reveal that the highest concentration of online security threats do not target pornography, pharmaceutical or gambling sites as much as they do legitimate destinations visited by mass audiences, such as major search engines, retail sites and social media outlets. In fact, Cisco found that online shopping sites are 21 times as likely, and search engines are 27 times as likely, to deliver malicious content than a counterfeit software site. Viewing online advertisements? Advertisements are 182 as times likely to deliver malicious content than pornography.

Security risks rise in businesses because many employees adopt "my way" work lifestyles in which their devices, work and online behavior mix with their personal lives virtually anywhere -- in the office, at home and everywhere in between. The business security implications of this "consumerization" trend are magnified by a second set of findings from the Cisco Connected World Technology Report (CCWTR), which provides insight into the attitudes of the world's next generation of workers, Generation Y. According to the study, most Generation Y employees believe the age of privacy is over (91%), but one third say that they are not worried about all the data that is stored and captured about them. They are willing to sacrifice personal information for socialization online. In fact, more Generation Y workers globally said they feel more comfortable sharing personal information with retail sites than with their own employers' IT departments -- departments that are paid to protect employee identities and devices.

As Generation Y graduates from college and enters the workforce in greater numbers, they test corporate cultures and policies with expectations of social media freedom, device choice, and mobile lifestyles that the generations before them never demanded. As the first chapter of the Connected World Technology Report indicated in December, Gen Y is constantly checking social media, email and text updates, whether it's in bed (3 of 4 surveyed globally), at the dinner table (almost half), in the bathroom (1 of 3), or driving (1 of 5). That lifestyle is entering work environments in greater numbers, spotlighting the future of work and how companies must consider competing for the next wave of talent. Unfortunately, what the security studies show is the next-generation workforce's lifestyles are also introducing security challenges that companies have never had to address on this scale.

Key Findings

Android Malware

  • Android malware encounters grew 2,577 percent over 2012. (ASR)
  • However, mobile malware represents only 0.5 percent of total Web malware encounters. (ASR)
  • These trends become especially significant considering the smartphone is the No.1 device among Gen Y workers over laptops, PCs and tablets (CCWTR)

Web Malware Encounters by Country
In 2012, there was significant change in the global landscape of where users encountered Web malware. China dropped from being the second-most malware-stricken country in 2011 to the sixth spot last year. Scandinavian countries, such as Denmark and Sweden, experienced greater numbers of Web malware encounters, climbing the world ranking to the third and fourth spots, respectively. The United States retained the top spot with 33 percent of the world's Web malware encounters. (ASR)

1. United States                                             33.14%
2. Russian Federation                                        9.79%
3. Denmark                                                   9.55%
4. Sweden                                                    9.27%
5. Germany                                                   6.11%
6. China                                                     5.65%
7. United Kingdom                                            4.07%
8. Turkey                                                    2.63%
9. Netherlands                                               2.27%
10. Ireland                                                  1.95%

Spam Trends

  • Spam volume dropped 18 percent from 2011 to 2012, with spammers working "banker's hours" for a 25 percent drop in spam over the weekend. (ASR)
  • In 2012, the majority of spam was sent during the workweek -- Tuesday was the heaviest spam day of the year. (ASR)
  • India is the top source of spam worldwide, with the U.S. moving from sixth in 2011 to second in 2012. Korea, China and Vietnam round out the top five. (ASR)
  • The top spoofed brands involve prescription drugs like Viagra and Cialis and luxury watches like Rolex and Omega. (ASR)
  • Spammers maximize the ROI of their efforts, targeting real-world events with specific and short-lived campaigns. (ASR)
    • January-March: Windows software, which coincided with the release of the Microsoft Windows 8 consumer preview.
    • February-April: Tax software during U.S. tax season.
    • January-March and September-December: Professional networks like LinkedIn, correlated with the desire for a career change during the beginning and end of the year.
    • September-November: Cellular providers around the release of the Apple iPhone 5.

Privacy Tradeoff
Cisco considered the business implications of these and other threat statistics by examining the attitudes and behavior of always-on, on-demand Gen Y employees.

  • Although most Gen Y respondents do not trust websites to protect personal information (75 percent), such as credit card and personal contact details, their lack of confidence does not deter their online behavior, gambling that they will not be compromised. This puts a large amount of pressure on companies when these individuals take risks online with work devices on corporate networks. (CCWTR)
  • Fifty-seven percent of Gen Y is comfortable with their personal information being used by retailers, social media sites, and other online properties if they will benefit from the experience. (CCWTR)

IT Policy Compliance

  • Nine of 10 (90 percent) IT professionals surveyed said they have a policy governing the use of certain devices at work, yet only two of five Gen Y respondents said they were aware of such a policy. (CCWTR)
  • To make matters worse, four out of five Gen Y respondents who were aware of IT's policies said they do not obey those policies. (CCWTR)
  • IT professionals know that many employees don't follow the rules, but they don't understand how prevalent it is: More than half (52 percent) of IT professionals globally believe their employees obey IT policies, but nearly 3 out of 4 (71 percent) of the Gen Y workforce say that they don't obey policies. (CCWTR)
  • Two of three (66 percent) Gen Y respondents globally said IT has no right to monitor their online behavior, even if that behavior is conducted using company-issued devices on corporate networks. (CCWTR)
  • The aversion to employer IT monitoring was greater than the aversion Gen Y respondents had to retail sites monitoring their online behavior. In other words, Gen Y is less averse to complete strangers at retail sites monitoring their activity than their own employers' IT teams -- teams that are there to protect them and their companies' information. (CCWTR)

The Internet of Everything & Security's Future
Looking ahead, the Internet of Everything represents the largest online trend today. As more people, things and devices connect to the Internet, more data from more places will be introduced across corporate and service provider networks, which open up new vulnerabilities and a need for more sophisticated security approaches.

  • Exponentially more machine-to-machine (M2M) connections are coming online each day, leading to a proliferation of endpoints that extend far beyond mobile devices, laptops and desktops to an "any-to-any" scenario in which any device can connect to any cloud to any application across any network.
  • By 2020, with an Internet open to an estimated 50 billion things, the number of connections balloons to more than 13 quadrillion (specifically, 13,311,666,640,184,600). Adding just one more "thing" (50 billion + 1) will increase the number of potential connections by another 50 billion.(1)
  • These new connections generate data in motion that needs to be protected in real time as it is evaluated for actionable insights through the network and before it's compromised and causes irreparable damages.
  • For network security professionals, the focus becomes content-neutral plumbing -- shifting from the endpoint and the periphery to the network.

Supporting Quote

  • John N. Stewart, senior vice president, chief security officer, Global Government and Corporate Security, Cisco
    "Each year, the security threats and defenses change as a result of one another. The Cisco Annual Security Report is our expert research, highlighting global threat patterns and trends. When combined with findings from the Cisco Connected World Technology Report and how the next-generation workforce views security, there are unique, troubling and informative correlations and conclusions. Today, we live a blended work-personal life. The hackers know this, and the security threats that we encounter online such as embedded Web malware while visiting popular destinations like search engines, retailers, social media sites and smartphone/tablet apps no longer threaten only the individual; they threaten our organizations by default. This year's ASR highlights this and other trends while providing the hard data, and ideas, for how we should be approaching security today."

About the Studies
The Cisco 2013 Annual Security Report highlights the most important security trends of the year and provides tips and guidance to keep enterprise technology environments more secure. The Cisco Connected World Technology Report magnifies the threats outlined in the security report.

The third annual Cisco Connected World Technology Report was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the United States. The global study consists of two surveys: one focused on college students and young workers 18 to 30 years old, and the second focused on IT professionals across a range of industries globally. Each survey includes 100 respondents from each of 18 countries, resulting in a pool of 3,600 respondents. The 18 countries are the United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea and Australia.


About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco:

(1) How the Internet of Everything Will Change the World... for the Better

Embedded Video Available

Embedded Video Available:
Image Available:
Image Available:

Add to Digg Bookmark with Add to Newsvine

Press Relations:
David Oro
[email protected]

Analyst Relations:
Trevor Bratton
[email protected]

Investor Relations Contact:
John Choi
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.