Welcome!

Containers Expo Blog Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Jyoti Bansal

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Blog Feed Post

SaaS Creating Eventually Consistent Business Model

Our reliance on cloud and external systems has finally trickled down (or is it up?) to the business

The success of SOA, which grew out of the popular Object Oriented development paradigm, was greatly hampered by the inability of architects to enforce its central premise of reuse. But it wasn't just the lack of reusing services that caused it to fail to achieve the greatness predicted, it was the lack of adopting the idea of an authoritative source for business critical objects, i.e. data.

A customer, an order, a lead, a prospect, a service call. These "business objects" within SOA were intended to represented by a single, authoritative source as a means to ultimately provide a more holistic view of a customer that could be then be used by various business applications to ensure more quality service.

It didn't turn out that way, mores the pity, and while organizations adopted the protocols and programmatic methods associated with SOA, they never really got down to the business of implementing authoritative sources for business critical "objects". As organizations increasingly turn to SaaS solutions, particularly for CRM and SFA solutions (Gartner’s Market Trends: SaaS’s Varied Levels of Cannibalization to On-Premises Applications published: 29 October 2012) the ability to enforce a single, authoritative source becomes even more unpossible. What's perhaps even more disturbing is the potential inability to generate that holistic view of a customer that's so important to managing customer relationships and business processes.

The New Normal

Organizations have had to return to an integration-focused strategy in order to provide applications with the most current view of a customer. Unfortunately, that strategy often relies upon APIs from SaaS vendors who necessarily put limits on APIs that can interfere with that integration. As noted in "The Quest for a Cloud Integration Strategy", these limitations can strangle integration efforts to reassemble a holistic view of business objects as an organization grows:

"...many SaaS applications have very particular usage restrictions about how much data can be sent through their API in a given time window. It is critical that as data volumes increase that the solution adequately is aware of and handles those restrictions."

Note that the integration solution must be "aware of" and "handle" the restrictions. It is nearly a foregone conclusion that these limitations will eventually be met and there is no real solution around them save paying for more, if that's even an option.

While certainly that approach works for the provider - it keeps the service available - the definition of availability with respect to data is that it's, well, available. That means accessible. The existence of limitations means that at times and under certain conditions, your data will not be accessible, ergo by most folks definition it's not available.

If it's not available, the ability to put together a view of the customer is pretty much out of the question.

But eventually, it'll get there, right? Eventually, you'll have the data.

Eventually, the data you're basing decisions on, managing customers with, and basing manufacturing process on, will be consistent with reality.

Kicking Costs Down the Road - and Over the Wall

Many point to exorbitant IT costs to setup, scale, and maintain on-premise systems such as CRM. It is truth that a SaaS solution is faster and likely less expensive to maintain and scale. But it is also true that if the SaaS is unable to scale along with your business in terms of your ability to access, integrate, and analyze your own data, that you're merely kicking those capital and operating expenses down to the road - and over the wall to the business.

The problem of limitations on cloud integration (specifically SaaS integration) methods are not trivial. A perusal of support forums shows a variety of discussion on how to circumvent, avoid, and workaround these limitations to enable timely integration of data with other critical systems upon which business stakeholders rely to carry out their daily responsibilities to each other, to their investors, and to their customers.

Fulfillment, for example, may rely on data it receives as a result of integration with a SaaS. It is difficult to estimate fulfillment on data that may or may not be up to date and thus may not be consistent with the customer's view. Accounting may be relying on data it assumes is accurate, but actually is not. Most SaaS systems impose a 24 hour interval in which it enforces API access limits, which may set the books off by as much as a day - or more, depending on how much of a backlog may occur. Customers may be interfacing with systems that integrate with back-office SaaS that shows incomplete order histories, payments and deliveries, which in turn can result in increasing call center costs to deal with the inaccuracies.

The inability to access critical business data has a domino effect on every other system in place. The more distributed the sources of authoritative data the more disruptive an effect the inability to access that data due to provider-imposed limitations has on the entire business.

Eventually consistent business models are not optimal, yet the massive adoption of SaaS solutions make such a model inevitable for organizations of all sizes as they encounter artificial limitations imposed to ensure system wide availability but not necessarily individual data accessibility.

Being aware of such limitations can enable the development and implementation of strategies designed to keep data - especially authoritative data - as consistent as possible. But ultimately, any strategy is going to be highly dependent upon the provider and its ability to scale to meet demand - and loosen limitations on accessibility.

Read the original blog entry...

More Stories By Lori MacVittie

Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

@ThingsExpo Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...