Welcome!

Containers Expo Blog Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Zakia Bouachraoui

News Feed Item

Appature and DKI Partner to Enable Data-Driven Relationship Marketing for Life Sciences

SEATTLE, WA -- (Marketwire) -- 01/31/13 -- Appature Inc. (www.appature.com), the leading software-as-a-service (SaaS) provider for life sciences marketers, and DKI (www.dkidirect.com), a strategic healthcare relationship marketing (RM) firm with an expertise in oncology and specialty care pharma, today announced a partnership designed to deliver more robust, insight-based strategic RM outcomes through its healthcare marketing platform.

This partnership will lead customers to benefit from Appature's enablement of Big Data and state-of-the-art cloud-based marketing platform while utilizing DKI's expertise in building meaningful relationship marketing strategies and using real-time analytics to empower action and generate positive results.

"The combination of Appature and DKI provides a total solution to drive life sciences companies quickly up the marketing maturity curve and realize the goal of data-driven, optimized and customer-centric 'informed marketing,'" said Jigish Avalani, EVP of Global Marketing, Product and Alliances, Appature.

With almost 15 years of experience both building relationship marketing technology and delivering strategic RM programs for clients, DKI has a deep understanding of the capabilities needed to enable highly responsive multi-channel campaigns. "DKI evaluated technologies in the marketplace and Appature offers clear advantages versus other software products," said DKI Founder and CEO Daniella Koren. "The fact that Appature is cloud-based, built specifically for life sciences and includes a fully integrated suite of RM tools, means that we can optimize communications in a nimble fashion based on insights informed by composite data. This is particularly true when compared to on-premise enterprise solutions that provide just one component such as campaign management and often have huge limitations when it comes to complete and agile data delivery. Another important factor in our decision process was that Appature is investing heavily in ongoing innovation to ensure the product maintains a leadership position given continuous and rapid evolution in the marketplace."

DKI is the most recent company to join Appature's partnership program, which enables customers to access Appature's innovative software platform while using the service providers they trust who can best meet their unique needs. This provides a new alternative to the traditional model of marketing service providers, i.e., companies that bundle technology with professional services, driving up costs and often resulting in suboptimal outcomes with both technology and staffing that are not best-in-class.

About Appature, Inc.
Appature, Inc. is a Seattle-based technology company that provides a "surprisingly simple" cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life sciences companies. Appature Nexus enables marketers to deepen brand relationships and drive share growth with a platform that integrates the marketing database, campaign management and analytics suite into one easy-to-use solution. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the full potential of their customer relationships. Please visit www.appature.com.

About DKI
DKI is the healthcare relationship marketing expert that provides actionable analytics as the differentiator proven to maximize engagement and drive change. DKI helps brands build lasting relationships with patients, caregivers, and healthcare professionals by focusing on what matters most -- understanding the nuances and translating them into meaningful relationship-building strategies. The right information at the right time, available to the right person, empowers action that leads to measurable results. DKI has carved a niche in the Oncology, Specialty Care and Rare Disease categories, where building long term relationships and trust are core to building brands. Please visit www.dkidirect.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Debby Fireman
Fireworks
Email Contact
610.547.2229

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...