Welcome!

Containers Expo Blog Authors: Elizabeth White, Automic Blog, Tim Hinds, Liz McMillan, Anders Wallgren

Blog Feed Post

Server Load Balancing

Incoming Traffic! We Have Incoming Traffic!

Traffic. In our Internet-centric world, traffic is almost the end-all be-all of conversions. Just as if you ran a small mom and pop grocer establishment, getting people in the door is more than half the battle. Incoming traffic to a website is the equivalent of customers entering your mom and pop shop. The more traffic – the more customers you have – coming in and viewing your merchandise, the more you have a chance of making a good profit. But let’s say getting people in the door isn’t your problem. Let’s say, your problem is handling all of the traffic coming into your site because you just created the single greatest service on the market today. Whatever you created – a never ending energy supply – is having such an impact on the market that you can’t keep people from entering your store and ripping all the merchandise from the shelves. In this equation, your online website, due to all the increased traffic, might experience downtime. Your site, like your store, due to the overwhelming demand, might falter causing you to loss business and suffer a large reputation hit.

It goes without saying, but when you have lots of customers – tons of traffic – the last thing you need is for your website to fail. Due to this, you need to understand the concept of server load balancing and more importantly, how it can save you from experiencing a hard hit to your sales and reputation.

What is Load Balancing?

Load balancing, sometimes called Server Load Balancing or Network Load Balancing, is the process of distributing incoming traffic across multiple virtual machines (VM’s) to ensure your machine – by extension your website – does not fail under peak traffic influxes. Think of server load balancing as an experiment in breaking water surface tension. In this hypothetical experiment, you place five lily pads on top of a stagnate surface of water. Following placement, to test the surface tension which allows the lily pads to continue floating, you begin to place small pebbles on one of the four pads. As you add more weight to the one pad it begins to show signs of breaking and sinking. Due to the growing weight, the pad is still floating but the surface tension of the water is slowly breaking. You can see signs of this from the middle of the pad dipping further into the water. Finally, after enough pebbles are placed on the pad, it slips below the surface of the water. However, if this process were to play out again wherein you placed equal amount of pebbles on each pad as opposed to one, all pads would stay afloat without any failure. This is load balancing. Spreading load, spreading incoming traffic across multiple servers to ensure each servers uptime.

But What if My VM Does Fail Under Increased Duress?

Fail safe. Remember that word when it comes to server load balancing and network load balancing. The truth of the matter is sometimes, regardless of precaution, your server – your website – might fail. Maybe your traffic spikes quickly enough that the pebble experiment doesn’t hold water anymore (sorry, little pun there). In this situation, traffic spikes so quickly that although load balancing is taking place, one of your VM’s fail. In this cause, server load balancing acts as a fail safe to keep your website up and running. In the case of VM failure, server load balancing transfers incoming traffic to the remaining servers under the aforementioned load balancing method. As mentioned by our Dedicated Server page,

“Solutions deployed with DedicatedNOW use a host of advanced services to ensure that your hardware and network environment scales to whatever user load you may require. Load Balancing enhances redundancy by distributing the load on a single server across multiple servers. Should you experience hardware failure on one server, our load balancing solution will push your visitors and processes to a redundant server to keep your website online. Clustering works in tandem with load balancing by coordinating the resources of several servers, for use in a single application (i.e. hosting a database-driven website). DedicatedNOW is expert at delivering high-availability infrastructure aimed at providing the maximum in redundancy and reliability.”

Never Ending Energy

Bringing this full circle, your newly developed never ending energy supply – cold fusion – has just hit the market and customers are pounding down the doors to get their hands on it. By utilizing scalable load balancing solutions for your dedicated server hosting needs, you won’t have to worry about your customers being locked out of your ecommerce website due to spiking traffic. With network load balancing (spreading out your traffic over a network) and server load balancing (spreading your traffic across multiple VM’s) you can supply your cold fusion to the world without downtime worry.

And now, if you don’t mind, we have to go fish out a few lily pads from our in house science experiment tank. We love everything Web Hosting and Cloud Hosting but truth be told, we are large nerds who love nothing more than safety glasses and beakers. Until next time.

Want to Know More?

Learn more about Dedicated Servers vs. Virtual Private Servers.

Learn more about the Importance of Domain Names in Web Hosting.

Learn more about Web Hosting Mistakes.

Read the original blog entry...

More Stories By DedicatedNOW Blog

DedicatedNOW is committed to providing highly reliable services that are unmatched in the industry. All its tools and resources are designed keeping the users in mind.

@ThingsExpo Stories
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...