|By Business Wire||
|February 4, 2013 05:05 AM EST||
This year’s Super Bowl commercials are an unprecedented business success for the world’s largest Web host and domain name provider GoDaddy.com. Its two 30-second ads drove tremendous buzz and business, giving Go Daddy its most successful Super Bowl Sunday ever. Last night’s ads delivered more new customers and more overall sales, as compared to any other Super Bowl campaign in the company’s history.
“Attracting new customers is what advertising is all about,” said Go Daddy CEO Blake Irving. “We wanted our Super Bowl commercials to generate new customers and overall sales, and that’s precisely what happened. We set all-time Super Bowl Sunday records for mobile sales, Website Builders, website hosting and new customers. This is a big win for all our teams who worked so hard to deliver on game day and also for all our new customers looking to grow their small businesses.”
Go Daddy’s two commercials, both produced by Deutsch NY, took distinctly different approaches and both delivered. “YourBigIdea.CO” illustrated how Go Daddy helps people with big ideas succeed online with a .CO domain – and did it with a clever twist. The other ad, called “Perfect Match,” used humor to demonstrate the two sides of Go Daddy by way of a memorable kiss. The now famous lip-lock featured supermodel Bar Refaeli, representing Go Daddy’s sexy side, and new sensation Jesse Heiman, representing Go Daddy’s smart side.
Reaction to the “Kiss” commercial trended on Twitter with the hashtag #TheKiss and drew more than 4 million YouTube views before the big game. It also polarized viewers and drew criticism from some who said it was inappropriate.
That last word, “inappropriate,” was music to the ears of Go Daddy’s Executive Chairman and Founder Bob Parsons, who has always embraced commercial controversy. “Inappropriate? Hearing that word, I absolutely knew we were in for a record Super Bowl ad campaign. And by the way, I think both of our ads were the funniest in the game, by far.”
CBS rejected two slightly edgier versions of “Perfect Match.” Portions of the banned kissing video were posted to GoDaddy.com at kickoff so viewers could decide if they thought the original versions went too far.
"We're not going to apologize for 'The Kiss,'" said CEO Blake Irving. “It's sparking conversations. It was approved by network Standards and Practices and it uses humor to illustrate the point about how powerful a combination 'sexy' and 'smart' are. Personally, I think it's hilarious!"
The commercial has put the young man who kisses Bar Refaeli in a red-hot spotlight, landing him appearances on many national television programs, such as the ever-popular “Today Show” and several big entertainment programs.
"Kissing a supermodel was great, in fact this might be one of the best jobs I've ever had," said Heiman, who was a Go Daddy customer long before being cast in the role. "I love representing Go Daddy’s ‘serious side’ and not just for the kiss, but also because it's a company I wish more people knew about. Most people think of Go Daddy for having edgy Super Bowl ads, right? But, beneath that, Go Daddy is a smart tech company with personalized service unlike others. I should know, I've been hosting my site, JesseHeiman.net, with Go Daddy since long before 'the kiss!'"
"I knew working with an iconic Super Bowl advertiser like Go Daddy would be something special, but I think this spot is exceeding all of our high expectations," said Refaeli. "Jesse was great to work with, he put me at ease from the start when we first met on-set and he's 'the real deal' when it comes to using Go Daddy to leverage the Internet ... what more could you ask for?"
The second Go Daddy Super Bowl ad, “YourBigIdea.CO” has earned more praise from critics and directly addressed the importance of taking action on your big ideas by registering a .CO domain name before someone else does. The commercial, tagged #YourBigIdea, also aired in the first-half and it, too, drove business.
"Since our first Super Bowl ad with Go Daddy in 2011, dot-CO domain names under management have increased by more than 215 percent, while driving revenue growth, market share and brand awareness year-over-year,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S., the company behind the .CO domain. “‘YourBigIdea.CO’ seems to be our best ad yet – receiving acclaim from the critics for high entertainment value, setting records for Internet traffic to our website and engaging our customers and community via social media more than ever before in our history.”
This was Go Daddy’s ninth consecutive Super Bowl campaign, and the third campaign showcasing its .CO partner. If last night is any indication, you can expect to be hearing about this year’s Go Daddy commercials for a few more days, at least.
Read why our customers recommend Go Daddy.
About Go Daddy
Go Daddy is the world's largest domain name provider, Web hosting provider and new SSL certificate provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to 451 Research (Mass-Market Hosting Report-Fall 2012) and is the #1 provider of net-new SSL certificates for 2012, according to the Netcraft, LTD Secure Server Survey. To learn more about the company, visit www.GoDaddy.com/PR.
- Go Daddy Operating Company, LLC -
Copyright © 2013 GoDaddy.com, LLC All Rights Reserved.
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 09:00 AM EDT Reads: 520
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 29, 2017 08:45 AM EDT Reads: 880
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 29, 2017 08:00 AM EDT Reads: 7,416
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 29, 2017 06:00 AM EDT Reads: 9,044
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Mar. 29, 2017 04:00 AM EDT Reads: 15,086
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 29, 2017 03:45 AM EDT Reads: 2,143
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 29, 2017 03:30 AM EDT Reads: 3,226
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 29, 2017 03:00 AM EDT Reads: 6,077
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 29, 2017 01:15 AM EDT Reads: 2,504
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 29, 2017 01:00 AM EDT Reads: 1,110
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Mar. 28, 2017 11:15 PM EDT Reads: 3,492
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 28, 2017 09:30 PM EDT Reads: 3,871
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 28, 2017 09:30 PM EDT Reads: 2,244
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 28, 2017 08:15 PM EDT Reads: 2,367
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 28, 2017 07:00 PM EDT Reads: 4,531
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 28, 2017 03:45 PM EDT Reads: 4,215
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 28, 2017 03:00 PM EDT Reads: 2,168
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 28, 2017 03:00 PM EDT Reads: 9,722
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 28, 2017 02:15 PM EDT Reads: 2,240
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 28, 2017 02:15 PM EDT Reads: 3,750