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Abiogen Pharma SpA déploie le portail OneKey® de Cegedim Relationship Management pour enrichir sa connaissance du marché italien

Cegedim Relationship Management annonce qu'Abiogen Pharma SpA a mis en place le portail OneKey®, afin d'améliorer sa connaissance du marché par une vision à 360° du secteur de la santé et des professionnels de santé. Abiogen Pharma est une entreprise pharmaceutique italienne mettant ses capacités de recherche et développement, de fabrication et de commercialisation au service de son propre portefeuille de produits mais également au service d’entreprises biotechnologiques et pharmaceutiques tierces.

Améliorer la compréhension du marché via des données personnalisées, mises à jour en continu et stockées sur le Cloud

Abiogen Pharma intervient sur des aires thérapeutiques variées, ce qui nécessite des interactions avec une multitude d’interlocuteurs et partenaires. Etant donné la conjoncture économique italienne, il est important pour Abiogen de tirer au mieux partie de chaque interaction. Des bases de données contenant des informations à jour sur les cibles les plus pertinentes pour son modèle économique sont un facteur clé de succès.

Le portail OneKey de Cegedim Relationship Management offre à ses utilisateurs, un accès à plus de 8 millions de professionnels de santé, aux critères d'accès aux marchés, aux réseaux d'influence ainsi qu’aux données de prescription, en fonction de l'abonnement choisi. Mis en œuvre rapidement grâce au Cloud, le portail OneKey est en conformité avec les réglementations locales en matière de confidentialité des données. Ces données permettent de plus à Abiogen de bénéficier d'un aperçu complet de ses cibles - et ce, par le biais de données agrégées par affiliations, spécialités et organisations - pour améliorer ses stratégies de ciblage et de segmentation.

« Le portail OneKey intuitif et performant valorise notre stratégie d'entreprise en nous fournissant des informations sur les professionnels de santé et les réseaux d’influence », déclare Guido Vicari, Directeur Commercial d'Abiogen Pharma SpA. « Cegedim Relationship Management nous permet de gérer les spécificités du marché italien et de créer de la valeur avec une solution de données proposant des informations détaillées sur nos interlocuteurs ».

« Des données à jour et pertinentes sont essentielles à la réussite des actions de ciblage et de segmentation de nos clients. Le portail OneKey leur permet de bénéficier d'une vision à 360° des systèmes de soins et des professionnels de santé et ainsi d’améliorer planification et exécution », indique Laurent Labrune, Président-Directeur Général de Cegedim Relationship Management. « Notre expertise s’appuie sur une solution de données robuste qui fournit aux entreprises une image claire de leurs différents interlocuteurs et de la manière dont ils interagissent ».

À propos de Cegedim Relationship Management :  

Cegedim Relationship Management est le leader mondial des solutions de gestion de la relation client (CRM) destinées au secteur des sciences de la vie. Conçues spécialement pour ce secteur, les solutions commerciales novatrices de la société intègrent une compréhension approfondie des tendances locales, régionales et mondiales. Cegedim Relationship Management permet à plus de 200 000 utilisateurs, dans un grand nombre d'entreprises parmi les plus innovantes au monde, de conserver une avance face aux défis du marché. Outre les solutions CRM, Cegedim Relationship Management offre également des solutions de marketing, d'optimisation des données et de conformité réglementaire dans plus de 80 pays. Cegedim Relationship Management fait partie du groupe Cegedim S.A., basé en France.

Pour en savoir plus, consultez : www.cegedim.com/rm
Et suivez Cegedim Relationship Management sur LinkedIn et Twitter

 

 

A propos de Cegedim :

Fondée en 1969, Cegedim est une entreprise mondiale de technologies et de services spécialisée dans le domaine de la santé. Cegedim propose des prestations de services, des outils informatiques, des logiciels spécialisés, des services de gestion de flux et de bases de données. Ses offres s’adressent notamment aux industries de santé, laboratoires pharmaceutiques, professionnels de santé et compagnies d’assurance. Leader mondial du CRM santé, Cegedim est également un des premiers fournisseurs de données stratégiques consacrées à ce secteur. Cegedim compte 8 200 collaborateurs dans plus de 80 pays et a réalisé un chiffre d’affaires de 911 millions d’euros en 2011. Cegedim SA est cotée en bourse à Paris (EURONEXT : CGM).

Pour en savoir plus : www.cegedim.fr

Et suivez Cegedim sur Twitter : @CegedimGroup

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