|By Jason Bloomberg||
|February 6, 2013 09:23 AM EST||
Emerging markets don’t generally follow smooth, predictable paths. Rather, they struggle and jerk unexpectedly, much like an eaglet escaping from its shell. Vendors, analysts, and pundits may seek to define such markets, but typically fall short. After all, vendors don’t establish markets. Customers do.
Today, cloud computing is still in its birth throes. Yes, many organizations are now achieving value in the cloud, but many more still struggle to understand its true value proposition as cloud service providers (CSPs) and vendors mature their offerings in the space. One problem: cloud computing is not a single market. It is in fact many interrelated markets, as its core service models, infrastructure-, platform-, and software as a service (SaaS), fragment as though they were so many pieces of eggshell.
To bring order to this chaos, a new sub-market of the broader cloud-computing market has emerged: the cloud service broker (CSB). Envision some kind of cloud middleman, helping to cut through the plethora of cloud options and services by offering…well, just what a CSB offers isn’t quite clear. And that’s the problem with the whole notion of a CSB. The market has yet to fully define it.
Not that there aren’t plenty of perspectives on just what a CSB should actually do, mind you. If anything, there are too many opinions, prompting arguments among bloggers and confusion among customers.
Gartner claims CSBs should offer aggregation, integration, and customization, while Forrester delineates simple cloud brokers, full infrastructure brokers, and SaaS brokers – at least initially. And then there’s the National Institute for Standards and Technology (NIST), who calls for CSBs to provide aggregation, intermediation, and arbitrage, specifically for brokers that would serve the US federal government.
But poke around the blogosphere, and many other CSB features come to light. Management is a huge requirement -- or two requirements, actually, as some organizations have needs that focus on business management, while others focus more on the technical aspects of management.
And what about assessments? Shouldn’t your broker assess CSPs who wish to join the CSB, providing some kind of thumbs-up before providers can participate? Then there are the questions about the nature and configuration of the CSB itself. Is it internal to the organization, or a third party much like a real-estate broker might be? And finally, is the broker essentially a software solution, or is it an organization or team in its own right, where software plays a support role to what are essentially a set of brokering business processes?
There’s only one way to cut through this confusion: talk to an organization who not only figured out what they wanted from a CSB, but also built one themselves. The organization in question: the National Nuclear Security Administration (NNSA), an agency of the United States Department of Energy (DOE).
Management and security
According to its Web site, NNSA is responsible for the management and security of the nation’s nuclear weapons, nuclear nonproliferation, naval reactor programs, and related activities. Under the auspices of Deputy Chief Technology Officer Anil Karmel, NNSA and the Los Alamos National Lab (LANL) implemented a CSB they call YOURcloud, in collaboration with partners in the contractor community.
According to Karmel, YOURcloud both leverages and supports the DOE’s Information on Demand (IoD) strategy. It provides a self-service portal for infrastructure-as-a-service (IaaS) offerings across multiple CSPs, including on-premise, community, and public cloud services like Amazon’s Elastic Compute Cloud (EC2). YOURcloud balances a diversity of choices among IaaS providers for various DOE programs while allowing those programs to maintain full autonomy of their cloud workloads.
YOURcloud users include DOE users, laboratory and plant users, other government agency users, support contractors, and members of the public. DOE business use cases for the CSB include rapid deployment of servers to scientists, security controls based on data sensitivity, calculating energy savings, disaster recovery, and capital expenditure reduction. And of course, security is a paramount concern.
Karmel describes YOURcloud as a “Cloud of Clouds.” In other words, it’s a secure hybrid CSB that incorporates both on-premise and public cloud offerings. This approach gives them a unified management control plane for IaaS and IoD, and in fact, this technical management capability is central to the role of the CSB at NNSA.
The central problem that led NNSA to build YOURcloud was their desire to deploy cloud services rapidly. Before the debut of the broker, cloud deployments had taken 70 days or more, according to Karmel.
NNSA also required a comprehensive security plan that was more sophisticated than the security capabilities other CSBs, both in production as well as on the drawing board, might offer. To this end, YOURcloud delivers software-defined security covering network, storage, and compute resources. It provides adaptive security that covers both NNSA’s virtual desktop infrastructure (VDI) as well as service enclaves.
In fact, the notion of service enclaves is central to how YOURcloud deals with security. It’s possible to partition enclaves so that an organization can use one cloud, while protecting sensitive data from users who lack the credentials to access the information in that cloud.
In essence, enclaves provide a container for both workloads and configurations. After a program creates an enclave, it establishes role-based access control (RBAC) by assigning permissions to the organization’s technical staff. In the future, YOURcloud will also provide a shared services enclave that will provide the foundation for enterprise “app store” functionality for the DOE broadly and NNSA in particular.
Organization-centric user registration is also a critical function of the CSB. NNSA requires that YOURcloud identify each participating organizations’ top-level contacts in part to prevent unnecessary organization overlap. Users include technical contacts who select providers, create enclaves, grant permissions, and manage configurations. In particular, security contacts provide organizational firewall control, while billing contacts handle billing statement controls.
Cost reduction is one of the most trumpeted benefits of cloud computing, but the government procurement context complicates the ability of departments to leverage the cloud’s utility model. It’s essential, therefore, for YOURcloud to define the cost structure for IaaS, including the duration of the infrastructure services as well as the mechanism for payment.
Simple pay-as-you-go pricing, however, won’t work for the DOE. The risk with such pricing, of course, is the possibility of an unexpectedly large bill. Such unpredictability is inconsistent with normal government procurement processes. Instead, agencies require full allocation, meaning a fixed price for a maximum level of consumption of cloud services. YOURcloud facilitates this full allocation pricing model, and also enables programs to turn off cloud services and hold them for future use. In effect, delivery of the CSB enables the DOE to save money while simultaneously providing an agnostic platform for innovation.
Since NNSA is a government agency, it’s no surprise that YOURcloud follows NIST’s definition of a CSB more closely than Gartner’s or Forrester’s. In fact, YOURcloud exhibits all three of NIST’s CSB capabilities: aggregation, intermediation, and arbitrage. Not only does YOURcloud aggregate pre-approved CSPs, it provides both business intermediation as well technical intermediation.
The current version of YOURcloud also has limited arbitrage capabilities in the form of a dynamic cost calculator, as well as chargeback and showback functionality (showback refers to providing management with an analysis of the IT costs due to each department, without actually charging those costs back to the departments).
Perhaps the most important asset YOURcloud brings to the table for DOE is how well it supports program autonomy. YOURcloud allows programs within the DOE to maintain full control over their workloads within the context of a common security baseline. Karmel’s cloud-of-clouds approach enables YOURcloud to broker any organization, through any device, to any service. This respect for program autonomy addresses the “not invented here” problem: program managers can leverage the capabilities of YOURcloud without feeling like the broker is pushing them to select services or follow policies that are not in line with their requirements.
It’s not clear how well YOURcloud will define the characteristics of CSBs across the entire cloud-computing market, but NNSA’s efforts have not gone without notice within the federal government. CSBs are a hot topic across both civilian and military agencies, with the General Services Administration (GSA) and the Defense Information Systems Agency (DISA) both fleshing out their respective CSB strategies.
That being said, there is no better way to prove a model than by implementing a working, successful example. By implementing a CSB that supports secure, hybrid Cloud environments, NNSA and the DOE have set the bar for the next generation of Cloud Service Brokers.
You may also be interested in:
- AT&T cloud services built on VMware vCloud Datacenter meet evolving business demands for advanced IaaS
- Where cloud computing takes us: Hybrid services delivery of essential information across all types of applications
- Convercent's cloud app aims to help employees implement, measure, and rate corporate values and culture
- Thomas Duryea's journey to the cloud: Part one
- Market confidence in cloud soars, especially among service providers, says North Bridge survey
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Jul. 31, 2015 08:45 AM EDT Reads: 304
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 30, 2015 07:30 PM EDT Reads: 1,402
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 458
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Jul. 30, 2015 02:30 PM EDT Reads: 107
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 30, 2015 01:45 PM EDT Reads: 273
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 30, 2015 12:00 PM EDT Reads: 2,061
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jul. 30, 2015 09:00 AM EDT Reads: 2,163
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 29, 2015 03:00 PM EDT Reads: 1,273
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 29, 2015 02:00 PM EDT Reads: 1,185
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 28, 2015 04:30 PM EDT Reads: 1,765
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jul. 28, 2015 11:00 AM EDT Reads: 2,042
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jul. 27, 2015 10:00 AM EDT Reads: 2,030
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Jul. 27, 2015 09:00 AM EDT Reads: 325
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jul. 27, 2015 08:00 AM EDT Reads: 1,904
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 26, 2015 09:00 PM EDT Reads: 1,575
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 02:00 PM EDT Reads: 392
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 25, 2015 01:00 PM EDT Reads: 1,959
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
Jul. 25, 2015 12:15 PM EDT Reads: 462
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 12:00 PM EDT Reads: 1,539
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 25, 2015 09:00 AM EDT Reads: 1,491