|By Jason Bloomberg||
|February 6, 2013 09:23 AM EST||
Emerging markets don’t generally follow smooth, predictable paths. Rather, they struggle and jerk unexpectedly, much like an eaglet escaping from its shell. Vendors, analysts, and pundits may seek to define such markets, but typically fall short. After all, vendors don’t establish markets. Customers do.
Today, cloud computing is still in its birth throes. Yes, many organizations are now achieving value in the cloud, but many more still struggle to understand its true value proposition as cloud service providers (CSPs) and vendors mature their offerings in the space. One problem: cloud computing is not a single market. It is in fact many interrelated markets, as its core service models, infrastructure-, platform-, and software as a service (SaaS), fragment as though they were so many pieces of eggshell.
To bring order to this chaos, a new sub-market of the broader cloud-computing market has emerged: the cloud service broker (CSB). Envision some kind of cloud middleman, helping to cut through the plethora of cloud options and services by offering…well, just what a CSB offers isn’t quite clear. And that’s the problem with the whole notion of a CSB. The market has yet to fully define it.
Not that there aren’t plenty of perspectives on just what a CSB should actually do, mind you. If anything, there are too many opinions, prompting arguments among bloggers and confusion among customers.
Gartner claims CSBs should offer aggregation, integration, and customization, while Forrester delineates simple cloud brokers, full infrastructure brokers, and SaaS brokers – at least initially. And then there’s the National Institute for Standards and Technology (NIST), who calls for CSBs to provide aggregation, intermediation, and arbitrage, specifically for brokers that would serve the US federal government.
But poke around the blogosphere, and many other CSB features come to light. Management is a huge requirement -- or two requirements, actually, as some organizations have needs that focus on business management, while others focus more on the technical aspects of management.
And what about assessments? Shouldn’t your broker assess CSPs who wish to join the CSB, providing some kind of thumbs-up before providers can participate? Then there are the questions about the nature and configuration of the CSB itself. Is it internal to the organization, or a third party much like a real-estate broker might be? And finally, is the broker essentially a software solution, or is it an organization or team in its own right, where software plays a support role to what are essentially a set of brokering business processes?
There’s only one way to cut through this confusion: talk to an organization who not only figured out what they wanted from a CSB, but also built one themselves. The organization in question: the National Nuclear Security Administration (NNSA), an agency of the United States Department of Energy (DOE).
Management and security
According to its Web site, NNSA is responsible for the management and security of the nation’s nuclear weapons, nuclear nonproliferation, naval reactor programs, and related activities. Under the auspices of Deputy Chief Technology Officer Anil Karmel, NNSA and the Los Alamos National Lab (LANL) implemented a CSB they call YOURcloud, in collaboration with partners in the contractor community.
According to Karmel, YOURcloud both leverages and supports the DOE’s Information on Demand (IoD) strategy. It provides a self-service portal for infrastructure-as-a-service (IaaS) offerings across multiple CSPs, including on-premise, community, and public cloud services like Amazon’s Elastic Compute Cloud (EC2). YOURcloud balances a diversity of choices among IaaS providers for various DOE programs while allowing those programs to maintain full autonomy of their cloud workloads.
YOURcloud users include DOE users, laboratory and plant users, other government agency users, support contractors, and members of the public. DOE business use cases for the CSB include rapid deployment of servers to scientists, security controls based on data sensitivity, calculating energy savings, disaster recovery, and capital expenditure reduction. And of course, security is a paramount concern.
Karmel describes YOURcloud as a “Cloud of Clouds.” In other words, it’s a secure hybrid CSB that incorporates both on-premise and public cloud offerings. This approach gives them a unified management control plane for IaaS and IoD, and in fact, this technical management capability is central to the role of the CSB at NNSA.
The central problem that led NNSA to build YOURcloud was their desire to deploy cloud services rapidly. Before the debut of the broker, cloud deployments had taken 70 days or more, according to Karmel.
NNSA also required a comprehensive security plan that was more sophisticated than the security capabilities other CSBs, both in production as well as on the drawing board, might offer. To this end, YOURcloud delivers software-defined security covering network, storage, and compute resources. It provides adaptive security that covers both NNSA’s virtual desktop infrastructure (VDI) as well as service enclaves.
In fact, the notion of service enclaves is central to how YOURcloud deals with security. It’s possible to partition enclaves so that an organization can use one cloud, while protecting sensitive data from users who lack the credentials to access the information in that cloud.
In essence, enclaves provide a container for both workloads and configurations. After a program creates an enclave, it establishes role-based access control (RBAC) by assigning permissions to the organization’s technical staff. In the future, YOURcloud will also provide a shared services enclave that will provide the foundation for enterprise “app store” functionality for the DOE broadly and NNSA in particular.
Organization-centric user registration is also a critical function of the CSB. NNSA requires that YOURcloud identify each participating organizations’ top-level contacts in part to prevent unnecessary organization overlap. Users include technical contacts who select providers, create enclaves, grant permissions, and manage configurations. In particular, security contacts provide organizational firewall control, while billing contacts handle billing statement controls.
Cost reduction is one of the most trumpeted benefits of cloud computing, but the government procurement context complicates the ability of departments to leverage the cloud’s utility model. It’s essential, therefore, for YOURcloud to define the cost structure for IaaS, including the duration of the infrastructure services as well as the mechanism for payment.
Simple pay-as-you-go pricing, however, won’t work for the DOE. The risk with such pricing, of course, is the possibility of an unexpectedly large bill. Such unpredictability is inconsistent with normal government procurement processes. Instead, agencies require full allocation, meaning a fixed price for a maximum level of consumption of cloud services. YOURcloud facilitates this full allocation pricing model, and also enables programs to turn off cloud services and hold them for future use. In effect, delivery of the CSB enables the DOE to save money while simultaneously providing an agnostic platform for innovation.
Since NNSA is a government agency, it’s no surprise that YOURcloud follows NIST’s definition of a CSB more closely than Gartner’s or Forrester’s. In fact, YOURcloud exhibits all three of NIST’s CSB capabilities: aggregation, intermediation, and arbitrage. Not only does YOURcloud aggregate pre-approved CSPs, it provides both business intermediation as well technical intermediation.
The current version of YOURcloud also has limited arbitrage capabilities in the form of a dynamic cost calculator, as well as chargeback and showback functionality (showback refers to providing management with an analysis of the IT costs due to each department, without actually charging those costs back to the departments).
Perhaps the most important asset YOURcloud brings to the table for DOE is how well it supports program autonomy. YOURcloud allows programs within the DOE to maintain full control over their workloads within the context of a common security baseline. Karmel’s cloud-of-clouds approach enables YOURcloud to broker any organization, through any device, to any service. This respect for program autonomy addresses the “not invented here” problem: program managers can leverage the capabilities of YOURcloud without feeling like the broker is pushing them to select services or follow policies that are not in line with their requirements.
It’s not clear how well YOURcloud will define the characteristics of CSBs across the entire cloud-computing market, but NNSA’s efforts have not gone without notice within the federal government. CSBs are a hot topic across both civilian and military agencies, with the General Services Administration (GSA) and the Defense Information Systems Agency (DISA) both fleshing out their respective CSB strategies.
That being said, there is no better way to prove a model than by implementing a working, successful example. By implementing a CSB that supports secure, hybrid Cloud environments, NNSA and the DOE have set the bar for the next generation of Cloud Service Brokers.
You may also be interested in:
- AT&T cloud services built on VMware vCloud Datacenter meet evolving business demands for advanced IaaS
- Where cloud computing takes us: Hybrid services delivery of essential information across all types of applications
- Convercent's cloud app aims to help employees implement, measure, and rate corporate values and culture
- Thomas Duryea's journey to the cloud: Part one
- Market confidence in cloud soars, especially among service providers, says North Bridge survey
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Aug. 31, 2016 11:52 AM EDT
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 31, 2016 11:45 AM EDT Reads: 757
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Aug. 31, 2016 11:12 AM EDT Reads: 107
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 31, 2016 11:00 AM EDT Reads: 449
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Aug. 31, 2016 10:45 AM EDT Reads: 438
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Aug. 31, 2016 10:11 AM EDT Reads: 168
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 31, 2016 09:30 AM EDT Reads: 1,105
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 31, 2016 09:00 AM EDT Reads: 520
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 31, 2016 08:45 AM EDT Reads: 924
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 31, 2016 07:45 AM EDT Reads: 961
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 31, 2016 02:45 AM EDT Reads: 1,905
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 31, 2016 02:15 AM EDT Reads: 2,299
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 31, 2016 02:00 AM EDT Reads: 2,035
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 31, 2016 01:45 AM EDT Reads: 3,116
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 31, 2016 01:00 AM EDT Reads: 1,717
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 30, 2016 08:15 PM EDT Reads: 2,506
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 30, 2016 08:00 PM EDT Reads: 2,051
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 30, 2016 03:30 PM EDT Reads: 3,811
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Aug. 30, 2016 02:00 PM EDT Reads: 3,856
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 30, 2016 01:15 PM EDT Reads: 2,090