|By Business Wire||
|February 12, 2013 01:30 AM EST||
Financial headlines Q4 2012
- Revenue down 19% year on year to €289 million
- Gross margin up 7 percentage points year on year to 53%
- One-off tax gain of €80 million; proceeds to be received in H1 2013
- EPS of €0.45 and adjusted EPS1 of €0.13 (Q4 2011: €0.05 and €0.16 respectively)
- Net cash flow from operating activities of €91 million
Financial headlines FY 2012
- Revenue down 17% year on year to €1,057 million
- Gross margin up 2 percentage points year on year to 52%
- OPEX down 12% year on year to €484 million2
- EPS of €0.58 and adjusted EPS of €0.40 (2011: €-1.97 and €0.55 respectively)
- Net debt of €86 million compared to €194 million at the end of 2011
Operational headlines Q4 2012
- HD Traffic 6.0 launched in US powered by 75 million probes
- New LBS portal launched for developers
- PND market share in Europe increased to 50%
- Partnership with LoJack Corporation to drive WEBFLEET sales in North American market
Outlook full year 2013
- Revenue in the range of €900 million to €950 million
- Adjusted EPS of around €0.20; €0.25 adjusted for the introduction of lifetime maps
|(in € millions)||FY '12||FY ‘11||y.o.y. change||Q4 '12||Q4 ‘11||y.o.y. change||Q3 ‘12||q.o.q. change|
|Net result attr. to the group||129||-438||99||12||22|
|EPS, € diluted||0.58||-1.97||0.45||0.05||0.10|
|Adjusted EPS, € diluted||0.40||0.55||-28%||0.13||0.16||-22%||0.14||-10%|
Change percentages are based on non-rounded figures
1 Earnings per share adjusted for impairment, acquisition-related amortisation and restructuring charges on a post-tax basis in 2011 and acquisition-related amortisation on a post-tax basis and the €80 million tax benefit in 2012.
2 Excluding €512 million impairment charge booked in Q2 2011.
TomTom’s Chief Executive Officer, Harold Goddijn
“We delivered financial results in the quarter modestly ahead of expectations with a high gross margin and strong cash flow.
“Early in 2012 we implemented a new product unit structure to increase development efficiency and reduce time to market by componentising our core map, navigation and traffic content and technologies. The year ahead will be a pivotal year as new products start to reach our customers. R&D investments will continue to shift to new technologies, away from legacy technologies, to increase returns.”
We expect the macro-economic situation to remain challenging. In this environment Consumer will focus on broadening its revenue base consistent with its brand while limiting the revenue decline from PNDs. We expect our core PND markets to decline by 15–20% in volume year over year. Automotive revenue development will largely depend on the new car sales and take rates of our current partners. For Licensing we expect revenue to be broadly stable. Business Solutions is expected to continue to grow strongly.
For the group we expect full year revenue of between €900 million and €950 million. We expect to deliver adjusted earnings per share of around €0.20. Adjusted for the negative impact of deferred revenue related to PND introductions with lifetime maps in the European market, this would be €0.25.
Business review Q4 2012
Consumer released an update to the Android app, making it available to a broader range of smartphones.
We launched our new cloud-based Location Based Services (LBS) Platform and Developer Portal. The platform provides developers with the content and tools to create location-enabled applications. These applications include map display, routing, traffic and geocoding.
We launched the latest version of our real-time traffic information service in the US. With over 75 million probes in the US alone, HD Traffic 6.0 is able to report the location and length of traffic jams on highways more accurately than the previous version. During the quarter we signed a partnership with Telenav to deliver TomTom HD Traffic to Telenav's mobile navigation customers.
Automotive is affected by tough conditions for its customers in the European car market. It is progressing well with the execution of its modular strategy. We aim to sell OEMs and their tier one suppliers, easy-to-integrate maps, traffic and navigation components that provide low development cost, fast time-to-market and the best end-user experience for their customers.
Business Solutions grew its WEBFLEET subscriber base in the quarter by 33% year on year to 239,000 (Q4 2011: 180,000). The customer base passed the 19,000 mark, the largest in the fleet management services industry. Our partnership with Tracker is developing well and sales in South Africa grew markedly. Just after quarter end, we entered into an alliance with LoJack Corporation. The US based stolen vehicle recovery specialist will add WEBFLEET to its product offering and sell it through its extensive dealership network.
|(€ millions)||Q4'12||Q4 '11||y.o.y. change||Q3 '12||q.o.q. change|
|Content & Services||98||107||-8%||105||-6%|
Change percentages are based on non-rounded figures
Revenue for the quarter was €289 million which is 19% lower compared to the same quarter last year (Q4 2011: €357 million) and 6% higher compared to the previous quarter (Q3 2012: €274 million). The year on year decrease is mainly driven by lower Consumer and Automotive sales.
Consumer revenue for Q4 decreased year on year by 23% from €242 million in Q4 2011 to €187 million in Q4 2012. The year-on-year decrease is mainly the result of PND demand continuing to be less skewed towards the fourth quarter. PND sales in EMEA were relatively strong and we saw revenue from the SportWatch nearly double year on year albeit from a small base. Sequentially, Consumer revenue increased by €15 million or 9%, mainly due to our higher market share in Europe and seasonality in PND demand in the US.
The PND market size in Europe was 2.5 million units compared to 3.2 million units in the same quarter of last year. TomTom’s European market share increased from 47% in Q4 2011 to 50% in Q4 2012. The North American market size was 2.5 million units compared to 3.7 million units last year. Our market share in North America was 19% compared to 27% in the prior year.
Automotive revenue for Q4 2012 was €44 million, which is a decrease of 21% compared to €56 million in Q4 2011 and 10% sequentially (Q3 2012: €49 million). The year on year decline reflects the tough conditions in the European automotive industry which continue to constrain new car sales.
Licensing generated revenue of €37 million in this quarter, a decline of 7% compared to the €40 million in Q4 2011, mainly due to lower revenue coming from third party PND vendors. Sequentially, revenue increased by €4.0 million or 12% (Q3 2012: €33 million) as a result of higher revenue from smartphone and internet customers.
Revenue for Business Solutions in the quarter was €20 million, representing an 8% increase year on year (Q4 2011: €19 million) and a 6% increase sequentially (Q3 2012: €19 million). The year on year increase is the result of the growth in WEBFLEET subscription revenue. The partner model for geo-expansion is increasing the relative contribution of WEBFLEET revenue in the mix.
Hardware revenue development reflected the decline in Consumer PND and Automotive hardware sales. Hardware revenue in the quarter decreased by 24% year on year to €191 million (Q4 2011: €250 million). Sequentially, Hardware revenue increased by 13% (Q3 2012: €169 million).
Revenue from Content & Services for the quarter was €98 million, an 8% decrease year on year (Q4 2011: €107 million) and a 6% decrease sequentially (Q3 2012: €105 million). Content & Services revenue accounted for 34% of revenue for the quarter (Q4 2011: 30%; Q3 2012: 38%).
The gross margin for the quarter was 53% compared with 46% in Q4 2011 and 55% in Q3 2012. The year on year increase is mainly due to the accelerated write-off of pre-paid third party service costs in Q4 2011 and one-off provision releases in the current quarter. Excluding the releases the gross margin for the current quarter was 51%. Foreign exchange currency movements did not have a meaningful impact on the gross margin compared to last year and prior quarter. The normalised gross margin in Q4 2011 was 48%.
The restructuring program initiated in Q4 2011 has made a visible impact on the lowering of our cost base in 2012. Total operating expenses for the quarter were €130 million compared to €156 million in Q4 2011, representing a 17% decrease year on year. €14 million out of the €26 million decrease is explained by the restructuring costs recognised in Q4 2011. Sequentially, operating expenses increased by €11 million or 9.5%.
The year on year reduction in operating expenses in the quarter was mainly visible in the areas of Marketing (-31%) and SG&A (-23%). In R&D we continue to invest in our innovation projects which resulted in a modest decrease of 3.2% for the quarter compared to Q4 2011. The amortisation of technology and databases decreased by 19% year on year as the result of the accelerated amortisation of certain technologies in Q4 2011.
The sequential increase in operating expenses is mainly due to the timing of R&D projects, which led to higher R&D expenses, and an increase in the SG&A expenses mainly as a result of higher property and personnel expenses.
The net interest charge for the quarter was €2.4 million compared with €3.8 million in Q4 2011 and €3.2 million in Q3 2012. Interest paid for the quarter was €3.5 million. The amortisation of transaction costs related to the term loan and revolving credit facility amounted to €0.8 million.
The other financial result for the quarter was a loss of €0.3 million compared with a gain of €0.7 million in Q4 2011.The loss was mainly driven by our hedge results.
In the quarter we had a normalised income tax charge of €2.6 million, representing an effective tax rate of 11.7%. Due to an €80 million one-off tax gain as a result of a settlement of prior year tax issues with the Dutch tax authority, the total tax result was a gain of €77 million (Q4 2011: gain of €4.6 million). The normalised tax rate in Q4 2011, excluding a €5.9 million one-off tax gain as well as the tax effect of the restructuring charges was 20.7%.
The cash inflow from operations for the quarter was €98 million compared with €138 million in the same quarter last year. The year on year reduction is mainly because the cash inflow from reduced working capital was lower in the quarter than in the corresponding quarter of last year.
The cash flow used in investing activities during the quarter was €15 million, an increase of €3.3 million compared to €11 million in Q4 2011.
Cash flows used in financing activities amounted to €48 million mainly reflecting the net effect of repayments made during the quarter net of the proceeds from our new term loan.
On 31 December 2012 we made the final repayment on the outstanding amount of the loan we entered into in 2008 and we drew down on the new €250 million term loan.
This new term loan is part of the forward-start facility arrangement we signed in April 2011. It additionally includes a €150 million revolving credit facility, which remained unutilised on 31 December 2012. Netted with the transaction costs, the carrying amount of this €250 million loan at year end was €247 million.
Our net debt position on 31 December 2012 was €86 million, down from €194 million at the end of 2011. Our leverage ratio was reduced from 0.9 at the end of 2011 to 0.5 at the end of 2012.
As at 31 December 2012, accounts receivable plus other receivables were €268 million compared with €236 million at 31 December 2011. The increase is mainly attributed to the income tax receivable balance partly offset by a decrease in the trade receivables balance. The inventory level was reduced to €44 million from €66 million at the end of last year and €59 million at the end of previous quarter. Cash and cash equivalents at the end of the quarter were €164 million compared to €194 million at the end of the prior year.
Current liabilities were €475 million compared to €845 million in the same quarter last year. The year on year decrease is mainly due to the full repayment of our previous borrowings partly offset by the current portion of our new term loan.
At the end of the quarter we had shareholders’ equity of €838 million up from €742 million at the beginning of the quarter.
- END -
Consolidated income statements
|(in € thousands)||Q4 ‘12||Q4 ‘11||FY ‘12||FY ‘11|
|Cost of sales||134,678||191,426||502,398||633,545|
|Research and development expenses||45,257||46,745||166,315||172,822|
|Amortisation of technology & databases||21,777||27,007||84,011||84,619|
|Selling, general and administrative expenses||46,698||60,511||169,716||208,917|
|Stock compensation expense||1,723||789||7,140||7,985|
|Total operating expenses||129,693||155,559||484,487||1,064,341|
|Other finance result||-290||714||1,642||6,093|
|Result before tax||22,112||7,210||60,533||-440,870|
|Net result attributed to the group||99,112||11,887||128,724||-437,844|
|Basic number of shares (in thousands)||221,895||221,895||221,895||221,874|
|Diluted number of shares (in thousands)||222,316||221,939||222,024||221,874¹|
|EPS, € basic||0.45||0.05||0.58||-1.97|
|EPS, € diluted||0.45||0.05||0.58||-1.97|
¹ In 2011, 29,686 potential diluted shares were not taken into account as the effect would be anti-dilutive.
Consolidated balance sheet
|(in € thousands)||31 December 2012||31 December 2011|
|Other intangible assets||821,233||871,528|
|Property, plant and equipment||26,770||32,555|
|Deferred tax assets||13,610||10,493|
|Investments in associates||3,880||4,450|
|Total non-current assets||1,247,062||1,300,595|
|Other receivables and prepayments||118,262||51,242|
|Other financial assets||444||2,784|
|Cash and cash equivalents||164,459||193,579|
|Total current assets||477,382||498,046|
|Equity attributable to equity of the parent||835,775||706,000|
|Deferred tax liability||170,909||182,273|
|Other long term liabilities||18,130||12,720|
|Total non-current liabilities||410,744||245,107|
|Tax and social security||33,263||20,942|
|Other liabilities and accruals||250,963||272,502|
|Total current liabilities||475,283||845,083|
|Total equity and liabilities||1,724,444||1,798,641|
¹ The 2011 borrowings were fully due in 2012 and hence the full amount has been presented under current liabilities.
Consolidated statements of cash flows
|(in € thousands)||Q4 ‘12||Q4 ‘11||FY ‘12||FY ‘11|
|Depreciation and amortisation||28,528||36,999||110,670||119,097|
|Change in provisions||-928||-6,645||-9,428||-10,224|
|Equity-settled stock compensation expenses||1,210||1,067||5,700||7,996|
|Changes in working capital:|
|Change in inventories||12,861||9,683||13,819||27,915|
|Change in receivables and prepayments||33,058||31,185||47,660||113,384|
|Change in current liabilities (excl. provisions)1||3,249||47,253||-51,210||-154,770|
|Cash flow from operations||98,391||137,744||186,676||195,219|
|Corporate income taxes paid||-4,244||-1,119||-11,025||-5,456|
|Net cash flow from operating activities||90,895||134,163||166,940||174,175|
|Investments in intangible assets||-11,075||-9,512||-42,990||-57,918|
|Investments in property, plant and equipment||-3,519||-3,370||-9,311||-16,502|
|Total cash flow used in investing activities||-14,554||-11,254||-50,814||-72,792|
|Repayments of borrowings||-290,000||-110,000||-388,000||-210,000|
|Proceeds of new term loan||247,140||0||247,140||0|
|Redemption of vested equity instruments||-4,605||0||-4,605||0|
|Acquisition of non-controlling interests||0||-4,004||0||-4,243|
|Proceeds on issue of ordinary shares||0||0||0||724|
|Total cash flow from financing activities||-47,782||-114,004||-145,782||-213,519|
|Net increase in cash and cash equivalents||28,559||8,905||-29,656||-112,136|
|Cash and cash equivalents at beginning of period||136,528||182,313||193,579||305,600|
|Exchange rate effect on cash balances held in foreign currencies||-628||2,361||536||115|
|Cash and cash equivalents at end of period||164,459||193,579||164,459||193,579|
¹ Includes movements in non-current portion of deferred revenue presented under other long term liabilities.
Basis of accounting
The condensed consolidated financial information for the three-month and twelve-month periods ended 31 December 2012 with related comparative information have been prepared using accounting policies which are based on International Financial Reporting Standards (IFRS). Accounting policies and methods of computation followed in the condensed consolidated financial information, for the period ended 31 December 2012, are the same as those followed in the Financial Statements for the year ended 31 December 2012. Further disclosures as required under IFRS for a complete set of consolidated financial statements are not included in the condensed consolidated financial information. The consolidated and company financial statements of TomTom NV for the year ended 31 December 2012 have been prepared and audited but are not yet published. The quarterly condensed consolidated information in this press release is unaudited.
Audio webcast fourth quarter and full year 2012 results
The information for our fourth quarter results audio webcast is as follows:
12 February at 14.00 CET
TomTom is listed at NYSE Euronext Amsterdam in the Netherlands
ISIN: NL0000387058 / Symbol: TOM2
Founded in 1991, TomTom is a leading provider of navigation and location-based products and services.
TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.
TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.
Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 40 countries.
For further information, please visit www.tomtom.com
This document contains certain forward-looking statements relating to the business, financial performance and results of the Company and the industry in which it operates. These statements are based on the Company’s current plans, estimates and projections, as well as its expectations of external conditions and events. In particular the words “expect”, “anticipate”, “estimate”, “may”, “should”, “believe” and similar expressions are intended to identify forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those suggested in the forward-looking statements. These include, but are not limited to: the level of consumer acceptance of existing and new and upgraded products and services; the growth of overall market demand for the Company’s products or for personal navigation products generally; the Company’s ability to sustain and effectively manage its recent rapid growth and its relations with third party suppliers, and its ability to accurately forecast the volume and timing of sales. Additional presently unknown factors could also cause future results to differ materially from those in the forward-looking statements.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 28, 2016 03:15 PM EDT Reads: 1,377
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 28, 2016 02:30 PM EDT Reads: 1,249
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 28, 2016 02:15 PM EDT Reads: 4,020
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 28, 2016 02:00 PM EDT Reads: 1,219
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 28, 2016 01:45 PM EDT Reads: 1,716
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 28, 2016 01:30 PM EDT Reads: 5,175
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 28, 2016 01:15 PM EDT Reads: 8,655
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Oct. 28, 2016 01:00 PM EDT Reads: 2,417
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 28, 2016 01:00 PM EDT Reads: 3,725
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 28, 2016 12:30 PM EDT Reads: 643
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, will discuss the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They will also review two "free infrastruct...
Oct. 28, 2016 12:30 PM EDT Reads: 321
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 28, 2016 12:15 PM EDT Reads: 1,305
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 28, 2016 12:00 PM EDT Reads: 1,238
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 28, 2016 12:00 PM EDT Reads: 955
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls...
Oct. 28, 2016 11:30 AM EDT Reads: 337
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Oct. 28, 2016 11:00 AM EDT Reads: 2,287
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Oct. 28, 2016 11:00 AM EDT Reads: 377
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 28, 2016 10:30 AM EDT Reads: 2,964
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 28, 2016 09:15 AM EDT Reads: 11,640
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Oct. 28, 2016 08:00 AM EDT Reads: 3,543