|By Robert Eve||
|February 15, 2013 08:00 AM EST||
Last July, I wrote Data Virtualization Q&A: What's It All About, an ambitious article that attempted to address the topic of data virtualization from numerous angles including use cases, business benefits, and technology.
Since then, with the continued rapid expansion of big data and analytics, as well as data virtualization technology advances, my 360 degree view of data virtualization has evolved.
Data Rich, Information Poor
As I think about data virtualization today, the big data and analytics challenge that data virtualization best addresses is helping enterprises take advantage of their data.
In other words, enterprises today are data rich with loads of enterprise, cloud, third party and Big Data. But they remain information poor.
In this context, let's consider the role of data virtualization with ten, back-to-the-basics questions and answers.
What is Data Virtualization?
Data virtualization is an agile data integration approach organizations use to gain more insight from their data.
Unlike data consolidation or data replication, data virtualization integrates diverse data without costly extra copies and additional data management complexity.
With data virtualization, you respond faster to ever changing analytics and BI needs, fast-track your data management evolution and save 50-75% over data replication and consolidation.
Why Use Data Virtualization?
With so much data today, the difference between business leaders and also-rans is often how well they leverage their data. Significant leverage equals significant business value, and that's a big advantage over the competition.
Data virtualization provides instant access to all the data you want, the way you want it.
Enterprise, cloud, Big Data, and more, no problem!
What Are the Benefits of Data Virtualization?
With data virtualization, you benefit in several important ways.
- Gain more business insights by leveraging all your data - Empower your people with instant access to all the data they want, the way they want it.
- Respond faster to your ever changing analytics and BI needs - Five to ten times faster time to solution than traditional data integration.
- Fast-track your data management evolution - Start quickly and scale successfully with an easy-to-adopt overlay to existing infrastructure.
- Save 50-75% over data replication and consolidation - Data virtualization's streamlined approach reduces complexity and saves money.
Who Uses Data Virtualization?
Data virtualization is used by your business and IT organizations.
- Business Leaders - Data virtualization helps you drive business advantage from your data.
- Information Consumers - From spreadsheet user to data scientist, data virtualization provides instant access to all the data you want, the way you want it.
- CIOs and IT Leaders - Data virtualization's agile integration approach lets you respond faster to ever changing analytics and BI needs and do it for less.
- CIOs and Architects - Data virtualization adds data integration flexibility so you can successfully evolve your data management strategy and architecture.
- Integration Developers - Easy to learn and highly productive to use, data virtualization lets you deliver more business value sooner.
How Does Data Virtualization Work?
Data virtualization's business views provide instant access to the data your business users require, while shielding them from IT's complexity.
- Develop - Your IT staff uses data virtualization's rich data analysis, design and development tools to build the business views (also known as data services).
- Run - When your business users run a report or refresh a dashboard, data virtualization's high-performance query engine accesses the data sources and delivers the exact information requested.
- Manage - Data virtualizations management, monitoring, security and governance functions ensure security, reliability and scalability.
Data virtualization vendor products such as the Composite Data Virtualization Platform provide all these capabilities in a complete and unified offering.
When to Use Data Virtualization?
You can use data virtualization to enable a wide range of information solutions including:
- Agile Analytics and BI Solutions
- Data Warehouse Extension Solutions
- Logical Data Warehouse Solutions
- Data Virtualization Architecture Solutions
- Data Integration and Management Solutions
- Business Solutions
- Industry Solutions
When Not to Use Data Virtualization?
Data virtualization is not the answer to every data integration problem. Sometimes data consolidation in a warehouse or mart, along with ETL or ELT is a better solution for a particular use case. And sometimes a hybrid mix is the right answer.
You can use a Data Integration Strategy Decision Tool to help you decide when to use data virtualization, data consolidation or perhaps a hybrid combination.
What is the Business Case for Data Virtualization?
Data virtualization has a compelling business case. The following drivers make data virtualization a "must have" for any large organization today.
- Profit Growth - Data virtualization delivers the information your organization requires to increase revenue and reduce costs.
- Risk Reduction - Data virtualization's up-to-the-minute business insights help you manage business risk and reduce compliance penalties. Plus data virtualization's rapid development and quick iterations lower your IT project risk.
- Technology Optimization - Data virtualization improves utilization of existing server and storage investments. And with less storage required, hardware and governance savings are substantial.
- Staff Productivity - Data virtualization's easy-to-use, high-productivity design and development environments improve your staff effectiveness and efficiency.
- Time-to-Solution Acceleration - Your data virtualization projects are completed faster so business benefits are derived sooner. Lower project costs are an additional agility benefit.
How to Deploy Data Virtualization?
You can start your data virtualization adoption with specific projects that address immediate information needs.
Which Vendor Should I Select?
If you are like most, you would prefer to go with data virtualization market leader. But how do you define the market leader
Is it the one with the most mature product? For example, one data virtualization vendor has spent a decade delivering nearly 400 man years of R&D, six million lines of code and millions of hours of operational deployment.
Is it the one with the most installations? For example the same vendor is used by nearly two hundred of world's largest organizations
Is it the one with them most domain knowledge? This same vendor's data virtualization thought leadership assets demonstrate the expertise they can bring to bear for you. These include:
- The first book on data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
- Data virtualization's foremost microsite, the DV Café
- The Data Virtualization Leadership Series of analyst reports on data virtualization
- Data virtualization's only dedicated blog, the Data Virtualization Leadership Blog
- The Data Virtualization Channel on YouTube with users, analysts, chalk talks and more
- The Data Virtualization Leadership Awards honoring users
- Data Virtualization Day Resources, assets from the premier events in data virtualization
- Data virtualization's longest running newsletter, Enterprise Information Insight
With so many new opportunities from Big Data, analytics and more, today's challenge is how to take big advantage. This article suggests that data virtualization can be that path, and provides answers to key questions about data virtualization. The time is now.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Nov. 28, 2015 08:00 PM EST Reads: 421
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 28, 2015 01:00 PM EST Reads: 476
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Nov. 28, 2015 12:00 PM EST Reads: 550
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 28, 2015 12:00 PM EST Reads: 335
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 28, 2015 11:45 AM EST Reads: 405
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 28, 2015 11:15 AM EST Reads: 414
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 28, 2015 11:00 AM EST Reads: 514
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 28, 2015 10:30 AM EST Reads: 313
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 28, 2015 10:00 AM EST Reads: 196
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 28, 2015 08:45 AM EST Reads: 331
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 28, 2015 08:45 AM EST Reads: 437
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 28, 2015 06:00 AM EST Reads: 248
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Nov. 28, 2015 05:30 AM EST Reads: 733
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 28, 2015 05:00 AM EST Reads: 363
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 28, 2015 04:00 AM EST Reads: 542
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 28, 2015 03:30 AM EST Reads: 475
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 28, 2015 03:00 AM EST Reads: 452
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 28, 2015 03:00 AM EST Reads: 482
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 28, 2015 02:00 AM EST Reads: 581
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 28, 2015 02:00 AM EST Reads: 330