|By Robert Eve||
|February 15, 2013 08:00 AM EST||
Last July, I wrote Data Virtualization Q&A: What's It All About, an ambitious article that attempted to address the topic of data virtualization from numerous angles including use cases, business benefits, and technology.
Since then, with the continued rapid expansion of big data and analytics, as well as data virtualization technology advances, my 360 degree view of data virtualization has evolved.
Data Rich, Information Poor
As I think about data virtualization today, the big data and analytics challenge that data virtualization best addresses is helping enterprises take advantage of their data.
In other words, enterprises today are data rich with loads of enterprise, cloud, third party and Big Data. But they remain information poor.
In this context, let's consider the role of data virtualization with ten, back-to-the-basics questions and answers.
What is Data Virtualization?
Data virtualization is an agile data integration approach organizations use to gain more insight from their data.
Unlike data consolidation or data replication, data virtualization integrates diverse data without costly extra copies and additional data management complexity.
With data virtualization, you respond faster to ever changing analytics and BI needs, fast-track your data management evolution and save 50-75% over data replication and consolidation.
Why Use Data Virtualization?
With so much data today, the difference between business leaders and also-rans is often how well they leverage their data. Significant leverage equals significant business value, and that's a big advantage over the competition.
Data virtualization provides instant access to all the data you want, the way you want it.
Enterprise, cloud, Big Data, and more, no problem!
What Are the Benefits of Data Virtualization?
With data virtualization, you benefit in several important ways.
- Gain more business insights by leveraging all your data - Empower your people with instant access to all the data they want, the way they want it.
- Respond faster to your ever changing analytics and BI needs - Five to ten times faster time to solution than traditional data integration.
- Fast-track your data management evolution - Start quickly and scale successfully with an easy-to-adopt overlay to existing infrastructure.
- Save 50-75% over data replication and consolidation - Data virtualization's streamlined approach reduces complexity and saves money.
Who Uses Data Virtualization?
Data virtualization is used by your business and IT organizations.
- Business Leaders - Data virtualization helps you drive business advantage from your data.
- Information Consumers - From spreadsheet user to data scientist, data virtualization provides instant access to all the data you want, the way you want it.
- CIOs and IT Leaders - Data virtualization's agile integration approach lets you respond faster to ever changing analytics and BI needs and do it for less.
- CIOs and Architects - Data virtualization adds data integration flexibility so you can successfully evolve your data management strategy and architecture.
- Integration Developers - Easy to learn and highly productive to use, data virtualization lets you deliver more business value sooner.
How Does Data Virtualization Work?
Data virtualization's business views provide instant access to the data your business users require, while shielding them from IT's complexity.
- Develop - Your IT staff uses data virtualization's rich data analysis, design and development tools to build the business views (also known as data services).
- Run - When your business users run a report or refresh a dashboard, data virtualization's high-performance query engine accesses the data sources and delivers the exact information requested.
- Manage - Data virtualizations management, monitoring, security and governance functions ensure security, reliability and scalability.
Data virtualization vendor products such as the Composite Data Virtualization Platform provide all these capabilities in a complete and unified offering.
When to Use Data Virtualization?
You can use data virtualization to enable a wide range of information solutions including:
- Agile Analytics and BI Solutions
- Data Warehouse Extension Solutions
- Logical Data Warehouse Solutions
- Data Virtualization Architecture Solutions
- Data Integration and Management Solutions
- Business Solutions
- Industry Solutions
When Not to Use Data Virtualization?
Data virtualization is not the answer to every data integration problem. Sometimes data consolidation in a warehouse or mart, along with ETL or ELT is a better solution for a particular use case. And sometimes a hybrid mix is the right answer.
You can use a Data Integration Strategy Decision Tool to help you decide when to use data virtualization, data consolidation or perhaps a hybrid combination.
What is the Business Case for Data Virtualization?
Data virtualization has a compelling business case. The following drivers make data virtualization a "must have" for any large organization today.
- Profit Growth - Data virtualization delivers the information your organization requires to increase revenue and reduce costs.
- Risk Reduction - Data virtualization's up-to-the-minute business insights help you manage business risk and reduce compliance penalties. Plus data virtualization's rapid development and quick iterations lower your IT project risk.
- Technology Optimization - Data virtualization improves utilization of existing server and storage investments. And with less storage required, hardware and governance savings are substantial.
- Staff Productivity - Data virtualization's easy-to-use, high-productivity design and development environments improve your staff effectiveness and efficiency.
- Time-to-Solution Acceleration - Your data virtualization projects are completed faster so business benefits are derived sooner. Lower project costs are an additional agility benefit.
How to Deploy Data Virtualization?
You can start your data virtualization adoption with specific projects that address immediate information needs.
Which Vendor Should I Select?
If you are like most, you would prefer to go with data virtualization market leader. But how do you define the market leader
Is it the one with the most mature product? For example, one data virtualization vendor has spent a decade delivering nearly 400 man years of R&D, six million lines of code and millions of hours of operational deployment.
Is it the one with the most installations? For example the same vendor is used by nearly two hundred of world's largest organizations
Is it the one with them most domain knowledge? This same vendor's data virtualization thought leadership assets demonstrate the expertise they can bring to bear for you. These include:
- The first book on data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
- Data virtualization's foremost microsite, the DV Café
- The Data Virtualization Leadership Series of analyst reports on data virtualization
- Data virtualization's only dedicated blog, the Data Virtualization Leadership Blog
- The Data Virtualization Channel on YouTube with users, analysts, chalk talks and more
- The Data Virtualization Leadership Awards honoring users
- Data Virtualization Day Resources, assets from the premier events in data virtualization
- Data virtualization's longest running newsletter, Enterprise Information Insight
With so many new opportunities from Big Data, analytics and more, today's challenge is how to take big advantage. This article suggests that data virtualization can be that path, and provides answers to key questions about data virtualization. The time is now.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
Oct. 6, 2015 04:00 PM EDT Reads: 296
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
Oct. 6, 2015 04:00 PM EDT Reads: 241
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 6, 2015 02:00 PM EDT Reads: 222
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Oct. 6, 2015 01:00 PM EDT Reads: 580
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 6, 2015 01:00 PM EDT Reads: 734
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 6, 2015 12:45 PM EDT Reads: 456
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 6, 2015 12:30 PM EDT Reads: 573
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 6, 2015 12:00 PM EDT Reads: 435
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 6, 2015 10:45 AM EDT Reads: 446
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 6, 2015 10:45 AM EDT Reads: 163
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Oct. 6, 2015 10:00 AM EDT Reads: 732
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Oct. 6, 2015 09:00 AM EDT Reads: 566
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Oct. 6, 2015 09:00 AM EDT Reads: 135
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Oct. 6, 2015 04:00 AM EDT Reads: 409
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 5, 2015 11:00 PM EDT Reads: 614
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
Oct. 5, 2015 08:00 AM EDT Reads: 378
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
Oct. 5, 2015 05:00 AM EDT Reads: 732
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
Oct. 4, 2015 12:00 PM EDT Reads: 626
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Oct. 3, 2015 01:15 PM EDT Reads: 624
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Oct. 3, 2015 11:00 AM EDT Reads: 418