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SMAC News Weekly – Week of February 10, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

Also read Enterprise Mobility Asia News Weekly
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IBM has updated its Connections social software to offer users the ability to analyze data from inside and outside their organizations, including Facebook, Twitter, audio and video data. Read Original Content

Twitter has acquired social TV analytics company Bluefin Labs. Founded in 2008, Bluefin Labs offers analysis of social chatter, by tracking how users are talking about brands and TV shows on Twitter. Read Original Content

In terms of true adoption and returns, enterprise social networking seems well behind its counterpart trends of mobile BI, cloud and advanced analytics. According to a new Gartner Research market assessment, only 20 percent of social business efforts will bring about their intended benefits over the next three years. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

The worldwide enterprise Cloud-based services market will grow from $18.3 billion in 2012 to $21.9 billion in 2017 according to research company, Analysys Mason. Read Original Content

Virtustream, the leading provider of enterprise class cloud software and Infrastructure-as-a-Service, has partnered with Etihad Etisalat, the leading telecommunications company in Saudi Arabia, to provide enterprise cloud services in the Kingdom of Saudi Arabia. Read Original Content
The Federal Financial Institutions Examination Council FFIEC has released proposed guidance on policies concerning social media usage by banks, savings associations and credit unions. The FFIEC says the use of social media by financial institutions to attract and interact with customers can affect their risk profile. Read Original Content

Defense contractor Raytheon has developed a tool that can mine social media to track and predict individuals' behavior, according to The Guardian. Read Original Content

MasterCard’s professional services arm has acquired a stake in analytics firm Mu Sigma, aiming at reaping the benefits of the growing big data services market. Read Original Content

Recent Articles by Kevin Benedict


Recorded Webinars of Note


Whitepapers of Note

The A to Z of Mobile Workforce Scheduling Optimization
Carpe Mobile
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Staying Awake with Workforce Management
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery
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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.